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10 Winning Ezine Publishing Tips

 by: Ken Hill

1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.

2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.

Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.

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5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

6. Run an “Ask The Editor” section.

This section will not only provide answers or solutions to your subscribers’ questions but is also an excellent way to increase your status as an expert in your field.

7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site as a bonus for subscribing.

8. Provide your subscribers with special sales on advertising in your ezine.

Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.

9. Promote affiliate programs to your subscribers by recommending their products.

If you’ve already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.

10. Swap recommendations with other ezine publishers.

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You could recommend another publisher’s ezine in your own words in exchange for that publisher doing the same for you.

You could also set up a recommended ezine section where you and several other ezine publishers promote each other’s ezines.

In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your “thank you” page that your new subscribers are taken to after subscribing to your ezine.

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About The Author Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken’s site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

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The Power of Topic Specific Search Engines

 by: S. Housley

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What are Topical Search Engines?

Simply put, topical search engines are search engines focused on a specific industry, sector or topic.

While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don’t realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.

A savvy online marketer realizes that often, the quality of the visitor is far more important than the quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.

For example, if you sell saddles, advertising on a site related to horses or advertising on a topical search engine like http://www.horse-stall.net will bring significantly more sales than advertising on a generic web site or search engine.

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Niche engines are considerably smaller than general search engines but they can still be quite lucrative. The small size of a niche or topic-specific engine ensures that the there are few competitors, and advertisers are generally willing to pay a little more for the focused traffic. Advertisers appreciate the unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service. As a result, topic-specific search engines and directories are a burgeoning market. There is far less competition in niche directories and dominating a specific market segment and establishing brand recognition is significantly easier.

It is virtual suicide to attempt to compete with the behemoth search engines like Google. Web-surfers are interested in simplicity and efficiency, which translates to as few clicks as possible. This is an area where Google really cannot compete with a topic-specific search engine. Creating a simple, clear navigational structure of related content while cross-promoting related products or services will increase the site’s value.

Advertisers will also flock to search portals that are industry-specific, as they appreciate the unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service.

Consider the niche search engine, Alarm Tools - http://www.alarm-tools.net . The traffic this portal attracts will be of significant interest to manufacturers of security equipment or emergency supplies. Imagine the targeted traffic that an alarm company could receive from a link in the above search directory.

Comtemplate the quality traffic a financial planner could glean from an RSS search directory focussed on finance and investing at http://www.finance-investing.com .

Locating topic-specific search engines is not all that difficult. Consider using the resources provided by Search Engine Watch, Web Search Engines, and Search Engine Guide to locate engines that are topic-specific:

Search Engine Watch - http://searchenginewatch.com/links/article.php/2156351

Web Search Engines - http://www.web-search-engines.net/directory/topic-specific.html

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Search Engine Guide - http://www.searchengineguide.com/searchengines.html

Qualified ‘clickers’ or interested buyers is what it is all about; whether you are selling a product or advertising, the more targeted the traffic the better the fit. As an advertiser, consider topic- specific search engines. As an online marketer, consider creating a niche search portal, as the market is ripe.

About The Author Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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Let’s imagine a scenario where you just purchased some traffic for your
website from a company that looked and was recommended by some of your
peers. You send them your ad and join their list. They tell you that they
have over 50,000 people on their list and no need to worry because when you
see all those leads and traffic using your stats software you are going to
be impressed. The company will even post your classified ad to a thousand
sites, give you access to some free e-books and keep you on their list for
free updates for life. If you are not happy you can even have a full
refund. This sounds good, nothing can go wrong. Or can it?

You check your email box the next day and find over 200 leads waiting for
you along with stats that blow your mind: 2000 hits. Not bad. You quickly
enter the emails into your stationary or sales manager software and get
those letters out to those leads. You direct the same company to send
another ad out to their list and get people to sign up for your newsletter.
You supply the url to signup and go to bed since this is too easy. The
money’s just about to start rolling in any minute now…

Next day is even better, you check your list and 140 people joined up for
your newsletter. Your classifieds must be pulling along with all the other
ads since you are getting hits everyday now that you never had before.

At this point of time, I’m like a doubting Thomas regarding the advantage of this report.

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If you are hunting for an article on newsletters, you can definitely decide about the reliability of the piece of literature. The crux of the matter is to reach at the final word to skim the contents.

You could have paid anywhere from $200 to $500 for this service. Problem
is, the service could be worth about 1 cent. But how you ask? Simple…

The Con Artist’s Clever Model

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Let’s pretend we are programmers and that we are trying to figure out a way
to sucker people. Being very clever we have come up with an idea.

1. We will create a computer program that will book 2000 random free email
sites from places like Hotmail, Home.net, GeoCities.com, Eudoramail.com and
about 20 others. There are hundreds to choose from but for this first draft
at the con job we will just use a few.

2. Another part of the program will log into the free accounts at least
once a week to keep them fresh. This works just like programs that
automatically submit urls to search engines then check your position in
them. All automatic and very easy to manage, trust me.

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3. We need to have the program visit url’s that we request after logged
into the email account. Of course we will spoof the ip that our program
uses so that when it checks email then visits the site it looks legit in
the url owner’s (the person we are suckering) stats package.

4. If the person gives us a domain address we will take a quick visit and
find a guestbook or other form on the site. Our program will then go to
that url and enter the fake information like name and email address. If we
find a newsletter subscription form we can have our program join the list.
How many fake emails to enter? Depends on how much they pay us. Remember,
they are legit email addresses but there is never anybody home.

The system is now in place. The poor sucker pays us money and we type their
url into our system for their web site and forms. Next day according to
what we want they have enough traffic and emails to keep them happy with
handing over cash.

Does this scare you? It should because it is happening right now.

How can you avoid this?

1. Watch the company you are dealing with. Do they sell email lists? If
they do they are crooks!!! Stay away.

2. Get on their list for a long time. See what the quality of their
newsletter is like. Is it good information or just filler news.

3. Call the Better Business Bureau in their city. Just visit
http://www.networksolutions.com and look this up using their domain url
address. If they are not a member, get away from them at all costs. This is
a hard fast rule!

4. Talk to them on the phone and ask questions about the source of their
advertising that gets them so much traffic. How did they get so popular?
You need to find this out and verify it.

5. Finally, how much does this cost? I saw a guy pay $149.95 per year to
post daily to millions of people! Yeah right. We sell classified ads with
over 200,000 impressions for just $99.95. More than that and you are being
suckered.

About the Author

George Kosch MSc., Webmaster for Worldprofit.com, is a renowned technology
services consultant and educator. He has appeared as a speaker in several
technology seminars and on Canadian television as an industry expert. For
other helpful information on how to grow your business, go to
http://www.worldprofit.com/autoresponse. Subscribe to Worldprofit’s
business-building newsletters at http://www.worldprofit.com/ezines

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10 Winning Ezine Publishing Tips

 by: Ken Hill

1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.

2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.

3. Include testimonials or endorsements for your business within your ezine.

Ask for feedback within your ezine and on your site to gather more of these for your products or services.

4. Periodically run surveys or polls that give you direction on where to take your ezine.

Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.

Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.

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5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.

Your articles can also be used as a powerful promotional tool that boosts your subscriptions.

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6. Run an “Ask The Editor” section.

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You may be the best expert to offer unbiased conviction on the report. Traverse till the hindmost word to illustrate about its quality.

This section will not only provide answers or solutions to your subscribers’ questions but is also an excellent way to increase your status as an expert in your field.

7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site as a bonus for subscribing.

8. Provide your subscribers with special sales on advertising in your ezine.

Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.

9. Promote affiliate programs to your subscribers by recommending their products.

If you’ve already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.

10. Swap recommendations with other ezine publishers.

You could recommend another publisher’s ezine in your own words in exchange for that publisher doing the same for you.

You could also set up a recommended ezine section where you and several other ezine publishers promote each other’s ezines.

In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your “thank you” page that your new subscribers are taken to after subscribing to your ezine.

About The Author Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken’s site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

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Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

 by: Ty Cohen

If YOU Answered YES, Then Start An Online Newsletter It s Easy, Here s How!

I ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.

First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while other like cafepress.com allow you to make one free if you sell products through them. Although this isn t EVERYTHING you could do it is a good starting place.

Define the letter is it going to be strictly about your band or other acts in your genre? You might be able to pick up other readers/listeners who weren t aware of your music, but know other acts if you go broader.

Okay. Be certain that your efficient insight would go further this point. Just keep on reading, there are additional details to follow.

Develop a schedule. Are you going to do it daily, weekly, monthly? Whatever you choose does not matter. The most important part is to stick to it, once people get to reading and enjoying your newsletter, they ll expect to receive it on time, all the time.

How much content will it contain?

Are you going to have one page or six pages? Try to make the content the same size each issue.

K.I.S.S Yet again, keep it simple stupid. That means staying on topic and writing in a tone that is both understandable and friendly.

Oh yes! The endurance till this point means that you are too much curious in online newsletter and communications. Keep reading, you’ll acquire some further facts.

Ask for reader feedback. Perhaps someone might have an idea for a new feature or they may have a hot news tip. Always answer your reader s requests and emails regardless of if you use their idea or not.

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Keep copy short and in the active voice. Avoid passive words if you can and give your articles some kick. You re writing for people, not Harvard educators so keep your tone to one that people will enjoy looking at each week.

Extra set of eyes. Always have an extra set of eyes look over everything you send out. Even with our newsletter and sites, www.MusicIndustrySuccess.com, www.Order-Yours-Now.com and www.TheIndustryYellowPages.com we always have someone look the pages over for typos, spelling, grammar, etc. You want to inform people, but you also want to come off as intelligent when you do it.

A newsletter is not a difficult feat, in fact you can easily get started in an afternoon. If you lack the time and skills then hire someone to do the task or see that your manager and/or promoter informs your followers of all the news they need to know.

About The Author This article was written by Ty Cohen, the music industry’s most recognizable voice! Ty is the C.E.O of Platinum Millennium Publishing, Platinum Millennium Records as well as owner of www.MusicContracts101.com and www.MusicIndustrySuccess.com. Some of his work includes: books, directories, mini-courses and software programs including the titles: “How to Make a Fortune in the Music Industry by Doing it Yourself” and “How to Make $500,000.00 “or More” A Year in the Music Industry by Doing it Yourself”. Ty@PlatinumMillennium.com

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Supply and Demand and Marketing
Darrin F. Coe, MA
11/30/04

According to Dough McCormick, Chariman and CEO of iVillage, Inc, Technologists focus on supply but they don t understand advertising is focused on demand. Just because we have an available ad doesn t mean we have to sell it.

Oh yes! Stop being unaware, comprehend it diligently to get ideal piece of literature which will add to your intellectual capabilities. Get additional benefits by flipping through the pages further.

What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the demand of the consumer and meeting it or creating demand for a product.

This means online business people must take the time to understand the consumer. They need to develop an understanding of the consumer s thinking, motivation, and needs. Just because you develop a website and slap up some product graphics and have a checkout process using paypal does not mean you ll be selling and rolling in money.

Is there a demand for your product or service? If there is how does your product or service fulfill that demand? If there is not a demand can one be created through advertising and marketing? For some products or services you ll not be able to create demand and people won t buy simply because you provide a supply.

Oh yes! Now that you have read till this point, we assure that furthermore you will have something amazing. Just keep on reading, you’ll gain some other cognizance.

So what s the practical application of focusing on demand instead of supply?

Okay. Just keep away yourself from the other vernacular sources of facts as this write-up is among the best of the bests. Your unusual interest would get a surprise in the sections that follow.

1. Take the time to research your demographics
2. Consider streamlining your websites to include interactive elements that help develop
an understanding of what your visitor desires.
3. You may need to develop a different marketing campaign based on whether there is
a strong demand or weak demand for what you are offering.
4. Demand can be created via a long term process of education/awareness, then branding,
then interest, then trial, then demand.
5. In a demand mindset you ll need to be more strategic, combining a campaign of both
rational information with desire oriented emotionalness

Remember, just because you supply it does not mean there is a demand for it. Take the time to study your idealized market and idealized customer profile then search them out to ascertain what their demand level is for your product or service. This will help you develop your marketing strategy. Be prepared for a long-term commitment.

About the Author

Darrin F. Coe, MA holds a master s degree in psychology and operates The Center For Understanding Consumer Thinking . He is the author of the special report, The Internet Consumer Exposed available at http://dcoe1.tripod.com/exposed1 visit The Center at http://dcoe1.tripod.com and subscribe to the Darrin Coe Ezine for more marketing and consumer information.

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By now you may or may not have heard about a new company called Habeas. If not, let me briefly explain to you what all the hoopla is about. Habeas is offering all of us “protection” from the bad guys (i.e. spammers), and on the surface it sounds all good. That is until you really understand how it will affect you.

I mean, sure, I am tired of getting all the emails telling me how I can enlarge body parts I do not even possess and inviting me to look at naked teenage girls. But this is a small price to pay for my freedom - my delete button works just fine, thank you. Oh yeah, and I am wondering, has the rest of the civilized world heard of filtering your email as it arrives to your inbox? I do not need the help of my Internet Service Provider for this - my IQ indicates that I am above average in intelligence.

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And if you decide not to comply (buy into this “protection”) with Habeas, then you will surely be crippled. Sure sounds a lot like the Mafia to me. What do I mean by all this? Just stay with me here as I briefly go through the paces.

Habeas (a private corporation, mind you) has proposed that we all pay for a header in all our outgoing emails that identifies the email as legitimate (i.e. not sp*m). And for this “privilege”, we will be required to pay.

Small businesses, those who make less than $100,000 a year, will pay a fee of $200 a year for the privilege of sending email to people who have legitimately requested it. Outrageous! But that is only the tip of the iceberg.

Those business owners that make over $100,000 a year will be required to pay cent to 1 cent per email sent, up to a maximum of $3,000 a month. Who died and made these people God?! And I thought the government was giving it to me in the way of taxes every year… Now you tell me that I have to be robbed by the common citizen, too?

“So what,” you say, “I do not even do business by email…” Well, let me explain to you how this will affect you, the ordinary citizen. Right now, the header is free for ordinary citizens to use in their emails. But they ALSO originally said that only the rich would pay taxes, didn’t they?

And guess who is taking it in the rear now? The poor and middle class, of course, while the rich hide behind their “tax shelters”. So, how long do you think that it will be before the ordinary citizen pays, too?

Not only that, mull this one over…

Remember, all that GREAT free information provided to you by the home and small business owner? POOF! No more. Either you will pay for this information or no longer receive it. After all, you cannot expect these small businesses to absorb all the costs by themselves, can you? It is just not feasible - that would put them out of business. So expect to open your wallets, too, ordinary citizens.

Very well. Now that you have read till this point, we assure that additionally you will have something incredible. Luxuriate in reading beyond as some major facts would follow.

And why do you think it is that all the large entities like AOL, Yahoo, and others are jumping on this bandwagon so gleefully? Because they know that now that can send us all the junk mail they want with virtually no competition, because THEY can afford it. After all, $3,000 a month is a small price to pay for eliminating your competition, isn’t it?

Of course, the REAL spammers are going to have a field day with this one, too. They forge email headers now, so what is to stop them from forging Habeas’ header? The threat of a lawsuit, you say. Ha! Surely, you jest… How can you sue someone who is invisible (impossible to find)?

The REAL clincher to all this is that you will be paying this “protection” money to a PRIVATE corporation. Wake up, people! Would you allow “Joe Ordinary ” to just rob you on the street and not report him to the authorities? Heck no!

So can you explain why we are allowing Habeas to do this to us? They have even eliminated all of their competition by applying for a patent. Sounds like the Mafia to me - eliminate the competition…

Here is what I saying… We lay down and took it when the Internet Service Providers decided that it was their job to decide what email we should receive, for the most part. My ISP gives me a choice - I would not have it ANY other way. I pay them, they DO NOT pay me. Are we going to continue down this same path until we have no freedom?

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As one popular commercial says, “It sucks when other people make choices for you, doesn’t it?” My question to you is, how long are we going to be strong-armed into “protection” before we say, “Enough is enough!”

About the Author

PROMISE: “Not Only Will I Show You How to Make Your Living Online, I Will *Pay* for the Products, Services, and Resources Needed to Do It: Web hosting, Autoresponders, Ad Tracking, and More!”
http://homebizpotential.com/pushbutton.html

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Today my competition put around $200 in my pocket. And tomorrow,
they re going to do it again.

In fact, everyday my competition sends me tons of their traffic
and I make a mint from it.

But is all this stealing of traffic legal? Do I use some special
software to divert traffic from their site? Will I end up in
prison after making this information available to everyone and
exposing what I ve been doing?

All right. You may feel requited to explore the next paragraphs. Your unusual interest would get a surprise in the sections that follow.

Not a chance. In fact, what I m doing is completely ethical and
legal. And it accounts for a whooping percentage of the money I
put in my pocket each day.

Let me explain this technique so you can apply it to your own
business.

First thing you re going to want to do is research your target
audience. If you wrote your own sales letter then you should
know them like a family member. But if not, then you ll want to
know:

* Where they spend their time online

* What hobbies they have

* What they re after

Well. Have you acquired the quality of this write-up? I’m sure you must have.

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After finding out these details about your audience you should
know exactly which keywords they re searching online.

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For instance, I offer a book on how to catch a cheating spouse.
And from my research, I know that most of the people that can use
my book are:

* Mainly men
* Obviously having trust problems in their relationship
* And that I ll most likely find them searching under terms like
catch cheating spouse , is my spouse cheating , infidelity ,
affairs , and so on.

Now one thing I haven t gotten the hang of is getting top
placement in the search engines under the keywords I need. And
even if I was, I think it s next to impossible to get a top
listing under every word my prospects are searching under. The
fact is, with this method, you don t need to get a listing
anywhere on the search engines to get a steady stream of ready to
buy, highly targeted traffic.

Okay, now with the list of keywords you ve assembled because you
know your target so well, start entering them into the search
engines. And you re going to notice that an amazing thing
happens.

Right there in front of you is a listing of the websites getting
the majority of the traffic on each search term. You ll find them
right there in the top three. And if you re using a popular
search engine like Google, you ve got some very powerful, ready
to use and profit from information.

Here s what I would do with it:

Create an affiliate program if you don t already have one. You
can use Clickbank if they do your payment processing, or you can
use the one I prefer which you ll find on my website address
listed below.

Set up a generous commission for those that refer people to your
site. I like to use 40%.

Next, get your sales letter for your product and rework it until
you have it converting like crazy. There s a ton of sites that
can help you learn to write better copy, and you ll find some
resources on my website. Or, if you re not the do it yourself
type, hire a results only copywriter to craft a hard-selling
letter.

Once you have your sales letter pulling profits well, and you
have an affiliate program in place, craft one more sales letter.
This is one that you ll send to your competition.

In it, you ll want to explain how your product matches their
sites content. You ll let them know that you want to make them
some money by simply placing a link on their site that points to
your product. Explain how much they can make, and tell them how
well your sales letter converts. Then give details of how they
can sign up and become an affiliate for you.

Now here s what you do .

Search on your list of keywords and send your sales letter to the
top three under each search. Just make sure to keep a database of
whom you ve sent what to so you don t bother those not
interested.

But on a recent mailing of my own, where I sent sales letters out
to my competition and offered to pay them when they funneled
traffic to my site, 100% came back with a yes .

And the results have been amazing. Plus, consider the total
amount of time invested was about 8 hours. But now that
everything s in place, I simply let them money roll on. And it
will keep continue to stream in for years to come.

About the Author

Need A Devastatingly Powerful Sales Letters Or Ad, But Can t
Afford To Spend Big Money For The Results? Grady Smith offers
complete copywriting services for the small budget. Stop by for a
free critique and quote. And be sure to sign up for the free
newsletters Ad Copy Tips . Click the link:
http://www.cheap-copy.com

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Top speed Win2000 / XP
Always wanted if you could do that something extra to add more speed to you windows 2000 or XP..

Then here is an article for you. You can speed up the whole system if you can get rid of some of the unnecessary services running in the background.

Just follow the instruction of how to go about it and I bet you will be more happy with your windows 2000 / XP box

What we are going to do is:

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Change the startup type of a few unneeded services from Automatic to Manual.

To begin => open the Control Panel => open the Administrative Tools folder => double click the Services tool.

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When you see the Services window, set the View to Detail if it isn‘t already.

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Click the Startup Type column header to sort the services by Startup Type.

When you do so, all the Services that start automatically will appear at the top of the list.

Now as you run through the list of services on your system whose Startup Type setting is set to Automatic, look for the services listed in Table A and check the conditions. These services are good candidates to be set to a Manual Startup Type.

Table A: Services that can be changed to Manual Startup Types.

Set the following services to manual mode IF

[If you are using your computer as a stand alone personal computer then in all probability most of the conditions are fulfilled]

DHCP Client You‘re not connecting to a specific DHCP server on your local network
Distributed Link Tracking Client You‘re not connected to a Windows 2000 domain
DNS Client You‘re not connecting to a specific DNS server on your local network
FTP Publishing Service You don‘t need your system to act as an FTP server
IIS Admin Service You don‘t need your system to act as an WWW server
IPSEC Policy Agent You‘re not connected to a Windows 2000 domain
Messenger You‘re not connected to a Windows 2000 domain
Remote Registry Service You don‘t remotely access the Registry of other systems on your local network
RIP Service You don‘t need your system to act as a router
RunAs Service You don‘t use any applications that run as an alias
World Wide Web Publishing Service You don‘t need your system to act as an WWW server

If you find a match and think that your system doesn‘t need that particular service, right-click on the service and choose the Properties command from the shortcut menu. When you see the Properties dialog box for that service, click the Startup Type drop down list and select Manual. Then click OK. As you change the Startup Type for any service, take note of the service‘s name. That way you‘ll have a record of which services you changed and can change them back if you need to.

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Last changed: 01/18/2004, 21:38:38

About the Author

MBA (Telecom management) presently enrolled
BTech (Mechatronics)2002

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The Coming Television Revolution

 by: Terry Mitchell

The revolution is just getting started and will begin to make its mark this year. By 2010, it will begin to take off. By 2025, it will be the standard for all TV viewing. It’s called Internet Protocol Television, or IPTV for short. IPTV works with a set-top box connected to any broadband interface and to a TV. It will allow users to choose among thousands (and eventually hundreds of thousands) of hours of programming, including movies, sports, classic TV, etc., and download their selections from the internet to the hard drive of the set-top box. Initially, set-top box hard drives will be able to store up to 300 hours of programming at a time, but capacity will expand as the technology becomes more refined. Also, download times will become shorter and shorter as broadband connection speeds become faster and faster. Eventually, a two-hour movie will be fully downloadable in a couple of minutes. Once the programs are downloaded to the hard drive, they can be viewed on the connected TV at any time via a DVR-type interface provided by the set-top box.

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Besides the convenience of an all video-on-demand (VOD) environment, IPTV will provide a much wider range of programming than broadcast, cable, and satellite TV, or even major video chains, could ever provide. Because the programming is available from the internet, it will be almost completely unlimited and unconstrained. Programming from all over the world will be available along with every imaginable genre of niche programming. Also, previously unreleased independent films that have been sitting on shelves for years due to the lack of a distribution source will suddenly become available to the masses via IPTV. Films that previously could not be made at all will become a reality and be available on the IPTV services. Long forgotten films and TV shows will have new life breathed into them by IPTV. To top it all off, much of this programming will be eventually be available in high definition (HDTV)!

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Most IPTV platforms will be divided into “channels”, but not the same kind of channels that we have grown accustomed to with traditional TV services. In this case, a “channel” is defined as a division of an IPTV service by individual content provider. Each content provider carried by a given IPTV platform will have its own guidelines for delivering programming on its channel. Some will provide their content for free to everyone who owns a given IPTV product. Some will be subscription based, i.e., everything on their channels will be available for a monthly or annual subscription. Others will be all pay-per-view. Still others will provide a combination of all of the above.

Several entrants into this market have either already debuted or plan to debut sometime this year. Among those are Akimbo (www.akimbo.com), DAVETV (www.dave.tv), TimeShifTV (www.timeshiftv.com), and VCinema (www.vcinema.com). Please see their respective websites for more details, as each one will offer a slightly different variation of IPTV technology. In addition, a joint venture between TiVo (www.tivo.com) and NetFlix (www.netflix.com) will be starting up later this year. TiVo plans to eventually make the entire Netflix DVD library available to its customers on an on-demand basis via a broadband connection to a TiVo box and a TV. Other potential IPTV contenders will be announcing their intentions over the next year or two. One of these nascent IPTV services headquartered near my home has already started placing “help wanted” ads in my local newspaper.

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Within the next 20 years, all the fuss over broadcast TV indecency will become irrelevant, as there will be very little other than news and live sporting events on broadcast TV. The major networks will shift most of their entertainment programs to IPTV to avoid all the broadcast content restrictions currently being enforced by the FCC. Eventually, broadcast TV will cease to exist. Cable and satellite services as we know them will also become extinct. Yes, there will still be cable and satellite platforms, but they, along with DSL and wireless internet services, will exist merely as conduits for bringing broadband internet into homes and offices. There won’t be any more cable and satellite TV, per se. The now 60-year-old paradigm of television schedules in which programs air at specific times on specific days of the week will pretty much be a thing of the past. Everything, except what’s left of broadcast TV, will be exclusively available on demand via an IPTV platform.

These developments in no way mean that all TV programming will become more risqu . While there will be plenty of risqu programming available to those who want it, there will an almost unlimited supply of family and religious programs available. With a veritable smorgasbord of entertainment options at your fingertips, there will be something available for all tastes. IPTV may not turn out to be a TV utopia, but it’s at least going to come close that ideal.

About The Author Terry Mitchell is a software engineer, freelance writer, and trivia buff from Hopewell, VA. He also serves as a political columnist for American Daily and operates his own website - http://www.commenterry.com - on which he posts commentaries on various subjects such as politics, technology, religion, health and well-being, personal finance, and sports. His commentaries offer a unique point of view that is not often found in mainstream media. terrymitchell@verizon.net

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