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Yahoo!/Overture Site Match: A License To Steal

 by: Dean Phillips

Unless you’ve been living in a cave somewhere, I’m sure you’ve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name–Site Match.

According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites.

Summary of Site Match Benefits (according to Overture):

• More exposure for your site–reach more than 75% of active internet users
• A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb
• Frequent refresh of your pages–every 48 hours
• Daily reporting to track and optimize performance
• Pricing–Hybrid of Inclusion and Pay-Per-Click

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Site Match uses a hybrid of the old Inktomi paid inclusion program and the pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for each lead driven to your site.

URL Submission (non-refundable annual fee, per domain)

First URL: $49

Next 2-10 URLs: $29 each

11th URL and beyond: $10 each

Cost-Per-Click Fee:

Tier 1 Categories: $.15

Adult

Automotive

Books

Computers & Software

Dating

Education & Career

Entertainment & Attractions

Jewelry & Watches

Music & Video

Office

Other

Reference

Sports & Outdoors

Toys & Baby Equipment

Tier 2 Categories: $.30

Apparel

Electronics

Financial Services

Flowers, Gifts & Registry

Health, Beauty & Personal Care

Home & Garden

Professional Services

Real Estate

Telecom & Web Services

Travel $.30

Okay, now that we’ve gotten the preliminaries out of the way, here’s the real deal on Yahoo!/Overture’s Site Match:

It’s a license to steal! It really is. Here’s why:

Site Match isn’t a true pay-per-click program, like Google’s Adwords or Overture’s own pay-per-click program.

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Site Match charges you $49 to “review” your URL, at which point you get included in the databases of several search engines, including the new Yahoo! search engine. By the way, paying the $49 annual fee doesn’t improve your page ranking one iota.

It’s also important to point out, this isn’t the same thing as Yahoo!’s Submit Express,where you have to pay $300 to have them review your site for possible inclusion in their directory, without any guarantee whatsoever.

With Site Match, you’re guaranteed that your URL will be included in their various databases, and will be spidered regularly. This is how it works: If your listing is shown for a particular query and someone clicks on it, you get charged an additional 15 or 30 cents–over and above the $49 annual fee! That’s one reason why I call Site Match a license to steal. Here’s another:

If your URL already happens to be in the search engine databases, you’re now paying money for clicks you would have previously gotten for free.

It’s really a bad deal, because for most sites, paying more than $.10 per click will end up costing you money.

If you’ve participated in a true pay-per-click program, you already know that there are many keywords, especially generic terms, that are worth little or nothing, so you’d never bid on them to begin with–or you’d bid very low.

But with Site Match that control is completely taken away from you because, the way the program is set up, you have to pay a minimum of $.15 to $.30 per click, no matter what.

Personally, I think you should avoid Site Match like the Bubonic Plague!

About The Author Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net Visit his website at: http://www.lets-make-money.net

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The past 150 years has seen tremendous strides in technological and scientific research and invention. Who would have ever imagined that men would walk on the moon or that open heart surgery could be performed with robotic assistance? Still, with all of these advances man has consistently failed in one field of research: the creation of life from inanimate material.

This desire, coupled with an inborn need to find creative expression, has lead to some interesting discoveries. Man has developed the illusion of creating life from nothing. Spectators of this illusion are at times amazed and often carried away from reality, even if just for a few hours.

We are talking about the art of cartoon animation. Using various methods an artist has the ability to make his drawings move and speak. With modern computer technology, the artist?s drawings may even appear to interact with with the observer. Walt Disney, a monumental figure in the history of animated film once said, “Animation can explain whatever the mind of man can conceive.”

What is the history of this art form? What advances has it made in recent years?

A Brief History of Theatrical Animation

On December 28, 1895, the world of art and entertainment took a drastic turn. Upon invitation Georges M li s, a well known Paris magician, attended the first public showing of the Cin matographe. M li s never forgot that evening.

“The other guests and I found ourselves in front of a small screen…after a few minutes, a stationary photograph showing the Place Bellecour in Lyon was projected. A little surprised, I scarcely had time to say to my neighbor: ‘Is it just to have us see projections that he has brought us here? I’ve been doing them for ten years.’

“No sooner had I stopped speaking when a horse pulling a cart started to walk toward us, followed by other vehicles, then passerby - in short, the whole vitality of a street. We were open-mouthed, dumfounded, astonished beyond words in the face of this spectacle.”

How exciting it must have been for early pioneers of motion picture to learn and develop their art! Within a very short period of time, these individuals began experimenting with different forms of expression through this new and mysterious medium.

In 1896 J. Stuart Blackton, a native Englishman who emigrated to the United States, walked into a studio that would change his life and launch a new industry in the motion picture field. Blackton was a journalist and illustrator for the New York Evening World. He was sent to interview the inventor of the Vitascope, Thomas Edison.

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Blackton immediately fell in love with the cinema. That same year he founded a production house called Vitagraph. Within a very short period, he discovered that by exposing film frame by frame and manipulating a scene between exposures, the illusion of motion could be produced with inanimate objects. At the time, a standard movie camera would expose eight frames per turn of a crank. Camera operators learned how to alter the camera to expose only one frame per crank, and the technique of animation became known as “one turn, one picture.”

In time, Blackton realized that he could bring drawings to life using this method. In 1906, Vitagraph released a short film entitled “Humorous Phases of Funny Faces.” Blackton?s hand draws a man and a woman on a blackboard. When his hand leaves the frame, the faces roll their eyes. The hand appears again and erases the emboldened animated characters.

In 1905, Winsor McCay, a cartoon illustrator for the New York Herald, created a strip called “Little Nemo in Slumberland.” This cartoon became so popular that it was developed into a Broadway musical. In 1911, McCay left the paper and began working for the New York American. During this time, he began experimenting with the idea of using animated pictures as part of a vaudeville act. His first project was a film adaptation of “Little Nemo.” With no story line, “Little Nemo” was a beautiful study in movement.

McCay?s second film was entitled “The Story of a Mosquito.” The film, a story of a mosquito?s encounter with a drunken man, was a hit. Some theatergoers felt that McCay was performing a trick with wires, not understanding the the nature of drawn animation.

To prove that his drawings were actually moving McCay responded by producing the film “Gertie the Dinosaur.” Ten thousand drawings inked on rice paper were used in creating this masterpiece. Gertie debuted February 1914 in Chicago as part of a vaudeville act. As the film was projected on screen McCay stood nearby and interacted with the animated dinosaur. Gertie laughed and cried. Audiences loved it. The film had a storyline and a star - the first of its kind in animation history.

As time passed, other artists became involved in the animation industry. In 1923, Walt and Roy Disney formed the Disney Brothers Studio and signed a contract with Margaret J. Winkler, a New York film distributor, to produce six short films based on the Lewis Carroll book “Alice’s Adventures in Wonderland.” These films featured a mix of live action and drawn animation. The fifty-sixth and last Alice Comedy film was released on July 15, 1927.

In 1928, the Walt Disney Studio released “Steamboat Willie,” the first cartoon built around a soundtrack. This film featured Disney?s latest character, Mickey Mouse. It was a sensation.

In the years following “Steamboat Willie” Disney?s studio developed the novelty of animated film into an art form that could express emotion and personality. In December 1937, the studio released “Snow White and the Seven Dwarfs,” the first full length animation feature. Skeptics called this project “Disney?s Folly,” stating that the public would not sit through a lengthy animated feature. They were wrong. Snow White was a smash hit and maintains an audience today.

Over a sixty-three year period, the Walt Disney Studio has produced 38 animated features and countless animated shorts. Other companies such as Warner Brothers, MGM and DreamWorks have also produced notable animated theatrical works.

Animation and the Television

Animation (usually made-for-theatre cartoons) hit the small screen as early as 1930, but due to high production costs and the fact that the television audience was minute, it was relegated to a non-commercial, experimental novelty.

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On July 1, 1941 the U.S. Government allowed the National Broadcasting Company (NBC) to become a commercial entity. This meant that NBC could now charge for commercial advertising between and during broadcast entertainment. Botany Mills was the first company to produce animated commercials. These commercials (seven in all) featured the Botany Lamb plugging the company?s line of wool ties.

The production of “TVs” came to a stop at the end of 1941, when aluminum (required in TV production at the time) was rationed for war purposes. After the war, the TV manufacturing business exploded. In 1946, eight thousand TVs were produced. In the next year, over 38 million sets were sold in the United States.

The early days of commercial television created a problem for the advertising and publishing industry. Large corporations were not spending their money on print advertising, but opting instead to experiment with TV.

Animation lended itself to this new medium. A live person talking about a product worked, but a cute little animated character bouncing around the screen commanded attention! In 1949, Television Magazine indicated that four of the six most popular television ads were animated.

In 1957, MGM decided to get out of the animation business. Bill Hanna and Joe Barbera, creators of the successful Tom and Jerry theatrical cartoons, found themselves out of work. The two formed their own company and immediately began work on a made-for-television animated series called Ruff and Reddy. This series remained on the air until 1964, one hundred episodes later.

With the release of The Flintstones in 1960, the Hanna-Barbera studio became the premier production house for television animation. Acquired by cable mogul Ted Turner (founder of the Cartoon Network) in 1991 and then merged into Time-Warner in 1996, Hanna-Barbera cartoons are experiencing a new-found popularity.

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Many other animation companies have produced television programming over the years. The Walt Disney Company, for example, has produced several programs, from animated segments of the Mickey Mouse Club (1955-59) to series such as PB&J Otter on the Disney cable network. The Nickelodeon network regularly produces several animated programs for children. The Fox and Comedy Central networks have promoted animated cartoons geared toward an adult demographic, such as The Simpsons, The Critic and South Park.

Animation and the Internet

The Internet, as it is currently known, is still a new medium. In 1993, a group of students at the National Center for Supercomputer Applications (NCSA) developed a computer program called “Mosaic.” This program, known as a “browser,” allowed text and graphics to be transferred via telephone lines from one computer to another and be assembled in a predesigned layout on a computer monitor. Mosaic?s page layout ability was very limited and was not a forum for any type of animation, however. Recognizing the limitations, the team of graduate students and trainee programmers who created the software left NSCA to form a new company: Netscape Communications.

In October 1995, Netscape released a new browser known as “Netscape Navigator 2.0.” This new browser had the ability to display small animated graphics known as “animated gif files.” These animations could be inserted on a Web page easily, but were limited in scope. Slow data transfer over telephone lines made it impossible to animate anything other than a few seconds of looped motion.

In 1996, Macromedia, Inc. developed a program called Flash. Macromedia Flash created animations based on vector information - mathematical instructions that are much smaller in file size than animated gif files, allowing longer animations. This program has revolutionized the art form. Flash is generally accepted as the only truly effective way of delivering animated entertainment online. Many companies are now producing made-for-Internet cartoons.

One notable Internet cartoon series is “The Pink Donkey and The Fly,” by a New York based design house called Funny Garbage. The Pink Donkey series features the artwork of Gary Panter, best known for creating the designs and characters for the children?s television program Pee-Wee?s Playhouse. Some of Funny Garbage?s work can be viewed at www.cartoonnetwork.com/wpt.

Other notable series include the Bulbo Toons by MishMash Media (http://www.bulbo.com) and Capital Ill by JibJab (http://www.jibjab.com).

Macromedia Flash animation is also being used to enhance e-business Web sites. One Long Island based Internet design and marketing firm, Exploded View, is dedicated to the integration of new technologies in the Internet marketplace. “No matter what technology is used in a Web site, there are basic psychological design principles that must be adhered to,” said Jake Gorst, Exploded View President. “Animation can be a great enhancement to an e-business site if it does not distract from the customer buying experience.”

These “psychological principles” include the proper use of color and vocabulary, object placement and navigation. For example, a Web site that features a large corporate logo and predominantly displays corporate news information could be frustrating to a customer looking for products. If the products are not clearly visible, sales will be low. If the Web site features a color that is not popular with the target audience (due to religious, political or other reasons), viewer attention will be minimal.

“Once these principles are in place, animations can be added that compliment the overall message of the site,” says Gorst. “Care must be given not to create a distraction, however.”

Richie Saccente of Troll Studios (http:/ rollstudios.com), an Exploded View customer, is very excited about the integration of animation in his company?s Web site. “We are using a small troll-like character to guide viewers through our site,” says Saccente. “To my knowledge this is the first time Internet animation has been used in conjunction with psychology in this manner. I love our site.”

In this day and age, the animation industry is so vast that a synopsis of every possible application could not be made in a single article. In addition to Internet applications, experiments in animation are also taking place in video games and virtual reality technology. What does the future hold for this art form? Only time will tell, but for the artist involved in the animation world, this is a good time to be alive.

About the Author

Jake Gorst is a writer, film maker, and president of Exploded View (http://www.explodedview.tv), a new media advertising and design company. He also is a frequent contributor to various trade publications on topics related to Web site and architectural design psychology and trends. Previously, Gorst served as Vice President and Chief Creative Officer for E-Media Publishing, Ltd. and as an Internet content developer for Citibank and other Long Island based corporations.

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Marketing Your Online Business On A Budget

 by: Kathy Joyce

Do you have a great online business but few customers,and a very limited budget to work with?

Just uploading your site onto the internet is not enough, even submitting to the main search engines and directories takes time. Often it may take months for a website to get listed.

You don’t have to spend a fortune on marketing your site, the best methods are often very inexpensive or free.

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1,Pay Per click search engines

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Pay per click search engines work by bidding for keywords. This is an immediate way to get your site listed.

They work by bidding for specific targetted keywords related to your site.

You pay only for hits to your site and bidding can start as low as $0.1 depending on the popularity of the keyword.

For example if you sell blue widgets then “widgets” is to vague. “blue widgets” will get visitors who specifically want to buy blue widgets!!

“Widgets would probably be more expensive as it has a more general audience but “Blue widgets” is more targeted to a particular audience and would most probably be cheaper.

Here are a couple of well known ones, http://www.overture.com and http://www.go-click.com

2,Submit ezine articles

Submitting ezine articles is free and often one of the best ways of getting visitors to your site. Write an article about a subject that relates to your site giving useful information, but don’t use it as an advert for your site or it probably won’t be accepted. You can however advertise your website in a resource box at the end of your article.

Articles should be of a 65 character line length. Editpad lite is a free download enabling you to set character line lengths on your file. http://www.editpro.com/editpadlite.html Saves a lot of work in counting characters!! Another useful free programe is http://www.nch.com/.au/typecharge it is designed to count characters and words in any document.

Submit your articles with online article directories at http://www.ezine-writer.com/article-lists.html ,http://www.ezinewriter.com/top10.html ,http://www.ideamarketers.com and http://www.articlecity.com

If your articles are of value with good content they will soon be circulated amongst many other websites providing you with links back to your site. Search engines love sites with lots of links so it will increase your website’s popularity.

In time you will find that traffic to your site has dramatically increased. This will be targetted traffic from visitors having read your articles.

Success doesn’t happen overnight and takes hard work and perserverance but if you write a couple of articles a week you will soon find an increase in visitors to your site.

3,Write your own ezine

Start your own ezine and publish it regularly. This is a good way of informing your visitors of any news and updates on your website. Have an opt in form on in a prominate place on your site so that people can subscribe to it.

The ezine should also have an unsubscribe option as well. Any visitors who do unsubscribe should be deleted from your database immediately.

You can install some free cgi scripting that enables visitors to subscribe and unsubscribe to your newsletter or ezine. Go to http://www.siteinteractive.com/subscribe/index2.html There are tutorials as well to help you install the script.

A good idea is to have a pop under box for visitors to subscribe. This will appear after they have closed your site. I personally find pop up boxes annoying, but with a pop under box the visitor has already left your site anyway.

You can get the cgi script for a pop under box at http://www.clickforcontent.com/pop_under_script.htm

If you need articles to put in your ezine there are many sites that have databases of free articles that you can use. Try http://www.freezineweb.com and http://www.ezinearticles.com

These are just some of the methods that you can use to get traffic to your site.

There are also many offline ways as well including just talking to people you meet!!

You could design and print out some flyers to advertise your business and place them in cafe’s, libraries, supermarket customer advertising boards, and even place some on car windscreens in car parks that you are passing through. I have often gone back to my car after a shopping trip and found a flyer on my car advertising a business or local event!!

Design and print out business cards. You can get some nice quality paper for printing these out on to make them look proffessional. Hand these to everyone you meet and leave one with a bill whenever you eat in a restaurant.

How about designing a car sticker and place it on the rear windscreen of your car.

Placing an ad in your local paper is a good idea and reasonably inexpensive.

Always make sure that you carry some cards and flyers whenever you leave the house you never know when an opportunity will occur!!

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About The Author Kathy Joyce owns her own mlm home based business. http://www.healthandbeautytowealth.co.uk. For more advice and resources on starting a home based business visit http://www.healthandbeautytowealth.co.uk/startahomebiz.html. healthytowealth@aol.com

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Printing and Marketing Lead to New Career

 by: Shannan Hearne

Press Release

January 20, 2004

FOR IMMEDIATE RELEASE

Printed Promotion Products For Direct Sales Reps and Online Teamwork

Work at home mom of three, Michele Barber of www.ChelesTreasures.com, has been making printed promotional products for direct sales representatives since April of 2002. Chele s Treasures offers affordable alternatives to corporate printing prices and graphical restrictions. All Michele s designs are original and created on her computer, so direct sales consultants don t have to worry about copyright infringements or any other disruptions to their marketing efforts.

Labels, business cards, postcards and stationery from Chele s Treasures offer a polished business presentation for consultants for any business whether home grown or direct sales oriented. When asked which direct sales companies Michele did most of her work for, she answered, I will print for any direct sales company. The company categories listed on my web site are those that I’ve done the most repeat business for. I originally started with the beauty companies because I had personal experience with them. Word of mouth referrals from beauty consultants were responsible for my success with direct sales consultants from other companies.

Word of mouth is certainly living proof that Michele Barber s work brings repeat business again and again. Given the large distance that much of Michele s printing work travels once it arrives home with an advertiser, and the virtual local effects of having an internet based business, word of mouth has allowed her client base to grow nationally from coast to coast.

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Chele has seen her highest printing demands fluctuate seasonally and is sometimes surprised by the products her customers most desire to see specialty printed. Candy wrappers, treat bags, recipe cards, and business cards roll in and out of favor. But the item she sells the most to both business and non-commercial customers is personalized note pads. Everyone loves to add their own personality to their notes and personalized note pads allow them to do just that.

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While much of Michele s client base is work at home moms, Michele herself is a work at home mom raising three children. The decision to work from home was ultimately made when as a newly single parent, Michele s third child arrived with severe acid reflux and eczema. Many sleepless nights, trips to doctor s offices, specialist hospitals and the demands required by two other children made it clear in Michele s mind that corporate America wouldn t have a place for her and her special time constraints. Working at home allows her to make a living without giving up parenting as her number one priority. Michele concedes that this isn t always easy. The most challenging part is being in charge of EVERYTHING! I am essentially the employer, employee and daycare provider lumped into one little person. But she has risen to, and mastered, the challenge.

Michele admits that she and ChelesTreasures.com couldn t have completely undergone the task alone. I’ve been blessed with the right people in my life at the right time and supportive family members. My mother and grandmother have also been extremely instrumental in helping with the children to meet deadlines, special projects and in giving me the much needed “me” time that becomes so rare as a WAHM.

Michele does not feel the need to march to the beat of the same drummer as her corporate America counterparts. She measures success in a manner that really matters. Says Michele, The important thing to remember is that I have been blessed with these lovely gifts to juggle and as long as all needs are being met for each, then I’m succeeding. The old saying stands true, You can do everything right with the wrong attitude and fail to succeed, but you can do everything wrong with the right attitude and succeed. ”

Not only has Michele s business blossomed, but her personal life has as well. On March 17th, she received a marriage proposal from Donald Neisler of www.Donalds-Hobby.com whom she d met online in a local internet forum.

Donald also owns a local retail store and serves as the secretary and treasurer of the Paris R/C Association. His online customers find him via internet search engines, local advertising, sponsored pilots, and word of mouth from popular radio control forums and sites.

With their common interests in the internet and their goals, Michele and Donald began helping one another with their respective businesses. The relationship developed into something much more as did each of their businesses as a result of their working together. Donald s certifications as a Microsoft Systems Engineer and Cisco Network Professional has aided in the growth of Michele s business, including customizing and simplifying her ordering process. Michele has streamlined many aspects of Donald s Hobby Center including newsletters, advertising, shipping, and customer follow up services. The teamwork has proven beneficial for both businesses.

Donald and Michele each bring a work at home parent aura to their businesses and to the internet community as a whole. Together, Donald and Michele will continue to serve their respective internet clients and serve future internet populations with their joint venture, Neisler Hosting. The internet has truly become a place to work and play for this high-tech couple!

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Busy and well rounded, Michele totally exemplifies the self-employed home executive. Many people think that a work at home mom washes clothes, cooks and cleans all day, then squeezes in a little work time on the side. Michele is just the opposite, as are most WAHMs. We balance the demands of our homes and our families with the demands of our work. Perhaps we work a few unconventional hours or conduct business on a cell phone from mom s taxi service, but we make up a growing part of the American business population. Chele s Treasures has provided the marketing and community support to make it possible for many others.

About The Author Shannan Hearne is the owner of SuccessPromotions.com and the co-founder of ShoppingInTheSouth.com shannan@successpromotions.com

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The usual complaint from companies is that Marketing simply does not yield as expected. So much effort, time, and money goes into campaigns, and yet the frustrations persist: Why aren t sales up? Why are we not growing? And the truth, sadly enough, is that no one can really pinpoint what is working well, and what simply is not producing anything (and costing the company!).

As with anything else, preparation is key. Without laying a foundation for success, success will not magically appear.

Strategizing

Strategy comes first, allowing you to determine your goals and what actions you will need to take accordingly. Once strategy is firmly in place, you will have the language at your disposal for all communications with your target audience.

Here are important areas to define:

1. Identify who you are, your values, what you stand for

2. Have a clear vision for where your company is headed, a mission statement to live by

3. Be sure you understand your product and/or service well

4. Always know your audience inside and out

5. Dissect in great detail what the benefits of your product/service are

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Note that going through this process is crucial whether you have been in business for a day or for a decade! And it is important to review these areas periodically, at least once a year. In doing so, you continually have a good grasp of who you are and what your purpose is as a company.

Your overall strategy unfolds from the above answers and statements. Before diving into the gameplan, answer the following questions, which will help define the direction you will take in the years to come:

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1. Where do we want to be as a company in a year? What does it look and feel like?

2. How about in five years?

3. Ten years?

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Be detailed. Don t hold back as you define every aspect of your organization, and how you will interface with all those around you: management, employees, clients, and vendors. The thought precedes the event, therefore start by painting the picture, and its realization will happen naturally.

The gameplan

This is the fun part, the actual gears of your money-making machine. I recommend that you use a calendar approach, either via software, or through a wall-sized calendar that everyone can write on and reference easily.

The calendar becomes your week-by-week or month-by-month roadmap for what you will be doing to reach your audience the gameplan itself that will keep you focused on your goals. By knowing what is coming up well in advance, you will be able to plan accordingly and execute successfully.

The purchase rarely happens right away, and it is therefore crucial to stay in touch with potential customers consistently over the long-term. This will gradually convince them that you are the company of choice, and allow them to overcome their fears and objections. Cutting through the clutter of SPAM and regular mail, billboards, radio, and TV just to name a few takes time. You need to stand out and have something useful to say.

To establish expertise and win audiences over, try these ideas:

1. A letter announcing an upcoming event. Hold a special event (presentation, seminar) and make a big deal about it.

2. A follow-up call on the letter. This is different than cold-calling, as you are specifically referencing this special event, of potential interest to that targeted individual.

3. The actual event. Whether showcasing some product, covering some aspect of investing, health-related matters this brings you face-to-face with your audience, allowing for unparalleled interaction.

4. A document follow-up to that event. You might choose to make available information from the event, for those who were not able to attend. More educational material to draw them closer to you.

5. A case study or useful article that is mailed out. Not written about you, but about a topic relating to your business or industry. The case study is a powerful tool for discussing how you solved a customer s problems, and can include testimonials that are worth gold.

6. An email announcement. Something useful that you recommend that could be of benefit to your audience. Only to those who have opted in, of course.

Bottom line: do not bore or annoy your audience! Give them educational and interesting materials without actually selling (the beauty and power of successful Marketing). You will be educating them towards the time when they choose to purchase from you and there is nothing like working with a customer who already knows all about you and what you do

About the Author

Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.

Learn more at www.RedFrogInc.com or by calling 888-955-0550.

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