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Have you spent a lot of money on advertising with the expectation
that you would get many sales from the 1000s of people that visited
your site or read your ad?

Have you poured money into driving traffic to your web site, only to
have no one buying your product?

Maybe you have seen the ads, “Get 10,000 visitors to your site, for
only $20″ . Wow, you think, that’s a great bargain, I’ll go for it.
The result 10 people visiting your site and no one buying.

What’s the problem?
You have not effectively targeted your customers. Your field of
customers is too large. Most of them are not interested in your
product. You need to zero in the person that wants, needs and
thirsts for your product.

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How Do I Find My Targeted Customer?
1. You have to have to put on your customers shoes. There’s an Indian
saying that says “You must walk a mile in my shoes, before you can
understand me. For example, if I am selling a weight loss product, I
would not be targeting skinny people, but targeting those that are
overweight.

2. Make a thumb nail sketch of this person who is your customer?
What is her wants, needs and worries? Try to understand what makes
them tick. Then you can understand what gain you can offer and what
worry you can solve.

For example, let’s make a sketch of the overweight person.
30-50 years old
Out of shape
Probably married with children
Under a lot of pressure, tight for time, stressed
Looking for ways to improve health and wealth
Lack of self esteem

3. Develop your product that addresses one or more of these needs.
Always refer back to your thumbnail sketch as you write for your
site. Elaborate on the points that fit your product and what it
delivers. As you start writing, new ideas will naturally emerge, but
always keep them focused on your targeted customer so you won’t go
off the track of what your customer wants.

Write Your Copy to Sell
When you begin to write the copy for your site, always stress the
benefits. Develop a theme for your site that focuses on this benefit
and don’t stray from it - see my article, “How to Get Listed in the
Search Engines Developing a Theme-Based Site”
(www.isitebuild.com/searchengine.htm)

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Make Sure Each Page Sells
Each page should emphasize the benefits in the headline, to pull the
reader into the contents of your page. It should ask this question:
“What’s in it for me? Why should I spend my precious time reading
this page?”

Make sure you are writing, as if you were talking to your friend.
Make your copy one to one, conversational, friendly and personal, as
if you are sitting next to the person. Write from the viewpoint of
what your customer wants to buy, not what you want to sell.

Then deliver the contents in a clear, crisp way, being careful not to
stray from the central purpose of what you promised in the headline.

Finally, make your customer want to click through to the next page
or click through to your order page.

Now, that you have identified your targeted customer and written copy
tailored to solving your customers problems, you will no longer lose
those that you have driven to your site.

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You have now put them in the buying mood.

About the Author

Herman Drost is a Certified Internet Webmaster(CIW)
owner and author of iSiteBuild.com
(http://www.isitebuild.com)
Site Design, Hosting, Promotion
Subscribe to his “Marketing Tips” newsletter for
more original articles.
mailto:isitebuild@aol.com

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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.

First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.

The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.

The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.

And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.

Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.

If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.

There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.

Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.

About the Author

Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm

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Metaphors of the Net

 by: Sam Vaknin, Ph.D.

Four metaphors come to mind when we consider the Internet “philosophically”:

1. A Genetic Blueprint
2. A Chaotic Library
3. A Collective Nervous System
4. An Unknown Continent (Terra Internetica)

1. The Genetic Blueprint

A decade after the invention of the World Wide Web, Tim Berners-Lee is promoting the “Semantic Web”. The Internet hitherto is a repository of digital content. It has a rudimentary inventory system and very crude data location services. As a sad result, most of the content is invisible and inaccessible. Moreover, the Internet manipulates strings of symbols, not logical or semantic propositions. In other words, the Net compares values but does not know the meaning of the values it thus manipulates. It is unable to interpret strings, to infer new facts, to deduce, induce, derive, or otherwise comprehend what it is doing. In short, it does not understand language. Run an ambiguous term by any search engine and these shortcomings become painfully evident. This lack of understanding of the semantic foundations of its raw material (data, information) prevent applications and databases from sharing resources and feeding each other. The Internet is discrete, not continuous. It resembles an archipelago, with users hopping from island to island in a frantic search for relevancy.

Even visionaries like Berners-Lee do not contemplate an “intelligent Web”. They are simply proposing to let users, content creators, and web developers assign descriptive meta-tags (”name of hotel”) to fields, or to strings of symbols (”Hilton”). These meta-tags (arranged in semantic and relational “ontologies” - lists of metatags, their meanings and how they relate to each other) will be read by various applications and allow them to process the associated strings of symbols correctly (place the word “Hilton” in your address book under “hotels”). This will make information retrieval more efficient and reliable and the information retrieved is bound to be more relevant and amenable to higher level processing (statistics, the development of heuristic rules, etc.). The shift is from HTML (whose tags are concerned with visual appearances and content indexing) to languages such as the DARPA Agent Markup Language, OIL (Ontology Inference Layer or Ontology Interchange Language), or even XML (whose tags are concerned with content taxonomy, document structure, and semantics). This would bring the Internet closer to the classic library card catalogue.

Even in its current, pre-semantic, hyperlink-dependent, phase, the Internet brings to mind Richard Dawkins’ seminal work “The Selfish Gene” (OUP, 1976). This would be doubly true for the Semantic Web.

Dawkins suggested to generalize the principle of natural selection to a law of the survival of the stable. “A stable thing is a collection of atoms which is permanent enough or common enough to deserve a name”. He then proceeded to describe the emergence of “Replicators” - molecules which created copies of themselves. The Replicators that survived in the competition for scarce raw materials were characterized by high longevity, fecundity, and copying-fidelity. Replicators (now known as “genes”) constructed “survival machines” (organisms) to shield them from the vagaries of an ever-harsher environment.

This is very reminiscent of the Internet. The “stable things” are HTML coded web pages. They are replicators - they create copies of themselves every time their “web address” (URL) is clicked. The HTML coding of a web page can be thought of as “genetic material”. It contains all the information needed to reproduce the page. And, exactly as in nature, the higher the longevity, fecundity (measured in links to the web page from other web sites), and copying-fidelity of the HTML code - the higher its chances to survive (as a web page).

Replicator molecules (DNA) and replicator HTML have one thing in common - they are both packaged information. In the appropriate context (the right biochemical “soup” in the case of DNA, the right software application in the case of HTML code) - this information generates a “survival machine” (organism, or a web page).

The Semantic Web will only increase the longevity, fecundity, and copying-fidelity or the underlying code (in this case, OIL or XML instead of HTML). By facilitating many more interactions with many other web pages and databases - the underlying “replicator” code will ensure the “survival” of “its” web page (=its survival machine). In this analogy, the web page’s “DNA” (its OIL or XML code) contains “single genes” (semantic meta-tags). The whole process of life is the unfolding of a kind of Semantic Web.

In a prophetic paragraph, Dawkins described the Internet:

“The first thing to grasp about a modern replicator is that it is highly gregarious. A survival machine is a vehicle containing not just one gene but many thousands. The manufacture of a body is a cooperative venture of such intricacy that it is almost impossible to disentangle the contribution of one gene from that of another. A given gene will have many different effects on quite different parts of the body. A given part of the body will be influenced by many genes and the effect of any one gene depends on interaction with many others…In terms of the analogy, any given page of the plans makes reference to many different parts of the building; and each page makes sense only in terms of cross-reference to numerous other pages”

What Dawkins neglected in his important work is the concept of the Network. People congregate in cities, mate, and reproduce, thus providing genes with new “survival machines”. But Dawkins himself suggested that the new Replicator is the “meme” - an idea, belief, technique, technology, work of art, or bit of information. Memes use human brains as “survival machines” and they hop from brain to brain and across time and space (”communications”) in the process of cultural (as distinct from biological) evolution. The Internet is a latter day meme-hopping playground. But, more importantly, it is a Network. Genes move from one container to another through a linear, serial, tedious process which involves prolonged periods of one on one gene shuffling (”sex”) and gestation. Memes use networks. Their propagation is, therefore, parallel, fast, and all-pervasive. The Internet is a manifestation of the growing predominance of memes over genes. And the Semantic Web may be to the Internet what Artificial Intelligenceis to classic computing. We may be on the threshold of a self-aware Web.

2. The Internet as a Chaotic Library

A. The Problem of Cataloguing

The Internet is an assortment of billions of pages which contain information. Some of them are visible and others are generated from hidden databases by users’ requests (”Invisible Internet”).

The Internet exhibits no discernible order, classification, or categorization. Amazingly, as opposed to “classical” libraries, no one has yet invented a (sorely needed) Internet cataloguing standard (remember Dewey?). Some sites indeed apply the Dewey Decimal System to their contents (Suite101). Others default to a directory structure (Open Directory, Yahoo!, Look Smart and others).

Had such a standard existed (an agreed upon numerical cataloguing method) - each site could have self-classified. Sites would have an interest to do so to increase their visibility. This, naturally, would have eliminated the need for today’s clunky, incomplete and (highly) inefficient search engines.

Thus, a site whose number starts with 900 will be immediately identified as dealing with history and multiple classification will be encouraged to allow finer cross-sections to emerge. An example of such an emerging technology of “self classification” and “self-publication” (though limited to scholarly resources) is the “Academic Resource Channel” by Scindex.

Moreover, users will not be required to remember reams of numbers. Future browsers will be akin to catalogues, very much like the applications used in modern day libraries. Compare this utopia to the current dystopy. Users struggle with mounds of irrelevant material to finally reach a partial and disappointing destination. At the same time, there likely are web sites which exactly match the poor user’s needs. Yet, what currently determines the chances of a happy encounter between user and content - are the whims of the specific search engine used and things like meta-tags, headlines, a fee paid, or the right opening sentences.

B. Screen vs. Page

The computer screen, because of physical limitations (size, the fact that it has to be scrolled) fails to effectively compete with the printed page. The latter is still the most ingenious medium yet invented for the storage and release of textual information. Granted: a computer screen is better at highlighting discrete units of information. So, these differing capacities draw the battle lines: structures (printed pages) versus units (screen), the continuous and easily reversible (print) versus the discrete (screen).

The solution lies in finding an efficient way to translate computer screens to printed matter. It is hard to believe, but no such thing exists. Computer screens are still hostile to off-line printing. In other words: if a user copies information from the Internet to his word processor (or vice versa, for that matter) - he ends up with a fragmented, garbage-filled and non-aesthetic document.

Very few site developers try to do something about it - even fewer succeed.

C. Dynamic vs. Static Interactions

One of the biggest mistakes of content suppliers is that they do not provide a “static-dynamic interaction”.

Internet-based content can now easily interact with other media (e.g., CD-ROMs) and with non-PC platforms (PDA’s, mobile phones).

Examples abound:

A CD-ROM shopping catalogue interacts with a Web site to allow the user to order a product. The catalogue could also be updated through the site (as is the practice with CD-ROM encyclopedias). The advantages of the CD-ROM are clear: very fast access time (dozens of times faster than the access to a Web site using a dial up connection) and a data storage capacity hundreds of times bigger than the average Web page.

Another example:

A PDA plug-in disposable chip containing hundreds of advertisements or a “yellow pages”. The consumer selects the ad or entry that she wants to see and connects to the Internet to view a relevant video. She could then also have an interactive chat (or a conference) with a salesperson, receive information about the company, about the ad, about the advertising agency which created the ad - and so on.

CD-ROM based encyclopedias (such as the Britannica, or the Encarta) already contain hyperlinks which carry the user to sites selected by an Editorial Board.

Note

CD-ROMs are probably a doomed medium. Storage capacity continually increases exponentially and, within a year, desktops with 80 Gb hard disks will be a common sight. Moreover, the much heralded Network Computer - the stripped down version of the personal computer - will put at the disposal of the average user terabytes in storage capacity and the processing power of a supercomputer. What separates computer users from this utopia is the communication bandwidth. With the introduction of radio and satellite broadband services, DSL and ADSL, cable modems coupled with advanced compression standards - video (on demand), audio and data will be available speedily and plentifully.

The CD-ROM, on the other hand, is not mobile. It requires installation and the utilization of sophisticated hardware and software. This is no user friendly push technology. It is nerd-oriented. As a result, CD-ROMs are not an immediate medium. There is a long time lapse between the moment of purchase and the moment the user accesses the data. Compare this to a book or a magazine. Data in these oldest of media is instantly available to the user and they allow for easy and accurate “back” and “forward” functions.

Perhaps the biggest mistake of CD-ROM manufacturers has been their inability to offer an integrated hardware and software package. CD-ROMs are not compact. A Walkman is a compact hardware-cum-software package. It is easily transportable, it is thin, it contains numerous, user-friendly, sophisticated functions, it provides immediate access to data. So does the discman, or the MP3-man, or the new generation of e-books (e.g., E-Ink’s). This cannot be said about the CD-ROM. By tying its future to the obsolete concept of stand-alone, expensive, inefficient and technologically unreliable personal computers - CD-ROMs have sentenced themselves to oblivion (with the possible exception of reference material).

D. Online Reference

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A visit to the on-line Encyclopaedia Britannica demonstrates some of the tremendous, mind boggling possibilities of online reference - as well as some of the obstacles.

Each entry in this mammoth work of reference is hyperlinked to relevant Web sites. The sites are carefully screened. Links are available to data in various forms, including audio and video. Everything can be copied to the hard disk or to a R/W CD.

This is a new conception of a knowledge centre - not just a heap of material. The content is modular and continuously enriched. It can be linked to a voice Q&A centre. Queries by subscribers can be answered by e-mail, by fax, posted on the site, hard copies can be sent by post. This “Trivial Pursuit” or “homework” service could be very popular - there is considerable appetite for “Just in Time Information”. The Library of Congress - together with a few other libraries - is in the process of making just such a service available to the public (CDRS - Collaborative Digital Reference Service).

E. Derivative Content

The Internet is an enormous reservoir of archives of freely accessible, or even public domain, information.

With a minimal investment, this information can be gathered into coherent, theme oriented, cheap compilations (on CD-ROMs, print, e-books or other media).

F. E-Publishing

The Internet is by far the world’s largest publishing platform. It incorporates FAQs (Q&A’s regarding almost every technical matter in the world), e-zines (electronic magazines), the electronic versions of print dailies and periodicals (in conjunction with on-line news and information services), reference material, e-books, monographs, articles, minutes of discussions (”threads”), conference proceedings, and much more besides.

The Internet represents major advantages to publishers. Consider the electronic version of a p-zine.

Publishing an e-zine promotes the sales of the printed edition, it helps sign on subscribers and it leads to the sale of advertising space. The electronic archive function (see next section) saves the need to file back issues, the physical space required to do so and the irritating search for data items.

The future trend is a combined subscription to both the electronic edition (mainly for the archival value and the ability to hyperlink to additional information) and to the print one (easier to browse the current issue). The Economist is already offering free access to its electronic archives as an inducement to its print subscribers.

The electronic daily presents other advantages:

It allows for immediate feedback and for flowing, almost real-time, communication between writers and readers. The electronic version, therefore, acquires a gyroscopic function: a navigation instrument, always indicating deviations from the “right” course. The content can be instantly updated and breaking news incorporated in older content.

Specialty hand held devices already allow for downloading and storage of vast quantities of data (up to 4000 print pages). The user gains access to libraries containing hundreds of texts, adapted to be downloaded, stored and read by the specific device. Again, a convergence of standards is to be expected in this field as well (the final contenders will probably be Adobe’s PDF against Microsoft’s MS-Reader).

Currently, e-books are dichotomously treated either as:

Continuation of print books (p-books) by other means, or as a whole new publishing universe.

Since p-books are a more convenient medium then e-books - they will prevail in any straightforward “medium replacement” or “medium displacement” battle.

In other words, if publishers will persist in the simple and straightforward conversion of p-books to e-books - then e-books are doomed. They are simply inferior and cannot offer the comfort, tactile delights, browseability and scanability of p-books.

But e-books - being digital - open up a vista of hitherto neglected possibilities. These will only be enhanced and enriched by the introduction of e-paper and e-ink. Among them:

• Hyperlinks within the e-book and without it - to web content, reference works, etc.
• Embedded instant shopping and ordering links
• Divergent, user-interactive, decision driven plotlines
• Interaction with other e-books (using a wireless standard) - collaborative authoring or reading groups
• Interaction with other e-books - gaming and community activities
• Automatically or periodically updated content
• Multimedia
• Database, Favourites, Annotations, and History Maintenance (archival records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more)
• Automatic and embedded audio conversion and translation capabilities
• Full wireless piconetworking and scatternetworking capabilities

The technology is still not fully there. Wars rage in both the wireless and the ebook realms. Platforms compete. Standards clash. Gurus debate. But convergence is inevitable and with it the e-book of the future.

G. The Archive Function

The Internet is also the world’s biggest cemetery: tens of thousands of deadbeat sites, still accessible - the “Ghost Sites” of this electronic frontier.

This, in a way, is collective memory. One of the Internet’s main functions will be to preserve and transfer knowledge through time. It is called “memory” in biology - and “archive” in library science. The history of the Internet is being documented by search engines (Google) and specialized services (Alexa) alike.

3. The Internet as a Collective Nervous System

Drawing a comparison from the development of a human infant - the human race has just commenced to develop its neural system.

The Internet fulfils all the functions of the Nervous System in the body and is, both functionally and structurally, pretty similar. It is decentralized, redundant (each part can serve as functional backup in case of malfunction). It hosts information which is accessible through various paths, it contains a memory function, it is multimodal (multimedia - textual, visual, audio and animation).

I believe that the comparison is not superficial and that studying the functions of the brain (from infancy to adulthood) is likely to shed light on the future of the Net itself. The Net - exactly like the nervous system - provides pathways for the transport of goods and services - but also of memes and information, their processing, modeling, and integration.

A. The Collective Computer

Carrying the metaphor of “a collective brain” further, we would expect the processing of information to take place on the Internet, rather than inside the end-user’s hardware (the same way that information is processed in the brain, not in the eyes). Desktops will receive results and communicate with the Net to receive additional clarifications and instructions and to convey information gathered from their environment (mostly, from the user).

Put differently:

In future, servers will contain not only information (as they do today) - but also software applications. The user of an application will not be forced to buy it. He will not be driven into hardware-related expenditures to accommodate the ever growing size of applications. He will not find himself wasting his scarce memory and computing resources on passive storage. Instead, he will use a browser to call a central computer. This computer will contain the needed software, broken to its elements (=applets, small applications). Anytime the user wishes to use one of the functions of the application, he will siphon it off the central computer. When finished - he will “return” it. Processing speeds and response times will be such that the user will not feel at all that he is not interacting with his own software (the question of ownership will be very blurred). This technology is available and it provoked a heated debated about the future shape of the computing industry as a whole (desktops - really power packs - or network computers, a little more than dumb terminals). Access to online applications are already offered to corporate users by ASPs (Application Service Providers).

In the last few years, scientists have harnessed the combined power of online PC’s to perform astounding feats of distributed parallel processing. Millions of PCs connected to the net co-process signals from outer space, meteorological data, and solve complex equations. This is a prime example of a collective brain in action.

B. The Intranet - a Logical Extension of the Collective Computer

LANs (Local Area Networks) are no longer a rarity in corporate offices. WANs (wide Area Networks) are used to connect geographically dispersed organs of the same legal entity (branches of a bank, daughter companies of a conglomerate, a sales force). Many LANs and WANs are going wireless.

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The wireless intranet/extranet and LANs are the wave of the future. They will gradually eliminate their fixed line counterparts. The Internet offers equal, platform-independent, location-independent and time of day - independent access to corporate memory and nervous system. Sophisticated firewall security applications protect the privacy and confidentiality of the intranet from all but the most determined and savvy crackers.

The Intranet is an inter-organizational communication network, constructed on the platform of the Internet and it, therefore, enjoys all its advantages. The extranet is open to clients and suppliers as well.

The company’s server can be accessed by anyone authorized, from anywhere, at any time (with local - rather than international - communication costs). The user can leave messages (internal e-mail or v-mail), access information - proprietary or public - from it, and participate in “virtual teamwork” (see next chapter).

The development of measures to safeguard server routed inter-organizational communication (firewalls) is the solution to one of two obstacles to the institutionalization of Intranets. The second problem is the limited bandwidth which does not permit the efficient transfer of audio (not to mention video).

It is difficult to conduct video conferencing through the Internet. Even the voices of discussants who use internet phones (IP telephony) come out (though very slightly) distorted.

All this did not prevent 95% of the Fortune 1000 from installing intranet. 82% of the rest intend to install one by the end of this year. Medium to big size American firms have 50-100 intranet terminals per every internet one.

One of the greatest advantages of the intranet is the ability to transfer documents between the various parts of an organization. Consider Visa: it pushed 2 million documents per day internally in 1996.

An organization equipped with an intranet can (while protected by firewalls) give its clients or suppliers access to non-classified correspondence, or inventory systems. Many B2B exchanges and industry-specific purchasing management systems are based on extranets.

C. The Transport of Information - Mail and Chat

The Internet (its e-mail function) is eroding traditional mail. 90% of customers with on-line access use e-mail from time to time and 60% work with it regularly. More than 2 billion messages traverse the internet daily.

E-mail applications are available as freeware and are included in all browsers. Thus, the Internet has completely assimilated what used to be a separate service, to the extent that many people make the mistake of thinking that e-mail is a feature of the Internet.

The internet will do to phone calls what it has done to mail. Already there are applications (Intel’s, Vocaltec’s, Net2Phone) which enable the user to conduct a phone conversation through his computer. The voice quality has improved. The discussants can cut into each others words, argue and listen to tonal nuances. Today, the parties (two or more) engaging in the conversation must possess the same software and the same (computer) hardware. In the very near future, computer-to-regular phone applications will eliminate this requirement. And, again, simultaneous multi-modality: the user can talk over the phone, see his party, send e-mail, receive messages and transfer documents - without obstructing the flow of the conversation.

The cost of transferring voice will become so negligible that free voice traffic is conceivable in 3-5 years. Data traffic will overtake voice traffic by a wide margin.

The next phase will probably involve virtual reality. Each of the parties will be represented by an “avatar”, a 3-D figurine generated by the application (or the user’s likeness mapped and superimposed on the the avatar). These figurines will be multi-dimensional: they will possess their own communication patterns, special habits, history, preferences - in short: their own “personality”.

Thus, they will be able to maintain an “identity” and a consistent pattern of communication which they will develop over time.

Such a figure could host a site, accept, welcome and guide visitors, all the time bearing their preferences in its electronic “mind”. It could narrate the news, like the digital anchor “Ananova” does. Visiting sites in the future is bound to be a much more pleasant affair.

D. The Transport of Value - E-cash

In 1996, four corporate giants (Visa, MasterCard, Netscape and Microsoft) agreed on a standard for effecting secure payments through the Internet: SET. Internet commerce is supposed to mushroom to $25 billion by 2003. Site owners will be able to collect rent from passing visitors - or fees for services provided within the site. Amazon instituted an honour system to collect donations from visitors. PayPal provides millions of users with cash substitutes. Gradually, the Internet will compete with central banks and banking systems in money creation and transfer.

E. The Transport of Interactions - The Virtual Organization

The Internet allows for simultaneous communication and the efficient transfer of multimedia (video included) files between an unlimited number of users. This opens up a vista of mind boggling opportunities which are the real core of the Internet revolution: the virtual collaborative (”Follow the Sun”) modes.

Examples:

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A group of musicians is able to compose music or play it - while spatially and temporally separated;

Advertising agencies are able to co-produce ad campaigns in a real time interaction;

Cinema and TV films are produced from disparate geographical spots through the teamwork of people who never meet, except through the Net.

These examples illustrate the concept of the “virtual community”. Space and time will no longer hinder team collaboration, be it scientific, artistic, cultural, or an ad hoc arrangement for the provision of a service (a virtual law firm, or accounting office, or a virtual consultancy network). The intranet can also be thought of as a “virtual organization”, or a “virtual business”.

The virtual mall and the virtual catalogue are prime examples of spatial and temporal liberation.

In 1998, there were well over 300 active virtual malls on the Internet. In 2000, they were frequented by 46 million shoppers, who shopped in them for goods and services.

The virtual mall is an Internet “space” (pages) wherein “shops” are located. These shops offer their wares using visual, audio and textual means. The visitor passes through a virtual “gate” or storefront and examines the merchandise on offer, until he reaches a buying decision. Then he engages in a feedback process: he pays (with a credit card), buys the product, and waits for it to arrive by mail (or downloads it).

The manufacturers of digital products (intellectual property such as e-books or software) have begun selling their merchandise on-line, as file downloads. Yet, slow communications speeds, competing file formats and reader standards, and limited bandwidth - constrain the growth potential of this mode of sale. Once resolved - intellectual property will be sold directly from the Net, on-line. Until such time, the mediation of the Post Office is still required. As long as this is the state of the art, the virtual mall is nothing but a glorified computerized mail catalogue or Buying Channel, the only difference being the exceptionally varied inventory.

Websites which started as “specialty stores” are fast transforming themselves into multi-purpose virtual malls. Amazon.com, for instance, has bought into a virtual pharmacy and into other virtual businesses. It is now selling music, video, electronics and many other products. It started as a bookstore.

This contrasts with a much more creative idea: the virtual catalogue. It is a form of narrowcasting (as opposed to broadcasting): a surgically accurate targeting of potential consumer audiences. Each group of profiled consumers (no matter how small) is fitted with their own - digitally generated - catalogue. This is updated daily: the variety of wares on offer (adjusted to reflect inventory levels, consumer preferences, and goods in transit) - and prices (sales, discounts, package deals) change in real time. Amazon has incorporated many of these features on its web site. The user enters its web site and there delineates his consumption profile and his preferences. A customized catalogue is immediately generated for him including specific recommendations. The history of his purchases, preferences and responses to feedback questionnaires is accumulated in a database. This intellectual property may well be Amazon’s main asset.

There is no technological obstacles to implementing this vision today - only administrative and legal (patent) ones. Big brick and mortar retail stores are not up to processing the flood of data expected to result. They also remain highly sceptical regarding the feasibility of the new medium. And privacy issues prevent data mining or the effective collection and usage of personal data (remember the case of Amazon’s “Readers’ Circles”).

The virtual catalogue is a private case of a new internet off-shoot: the “smart (shopping) agents”. These are AI applications with “long memories”.

They draw detailed profiles of consumers and users and then suggest purchases and refer to the appropriate sites, catalogues, or virtual malls.

They also provide price comparisons and the new generation cannot be blocked or fooled by using differing product categories.

In the future, these agents will cover also brick and mortar retail chains and, in conjunction with wireless, location-specific services, issue a map of the branch or store closest to an address specified by the user (the default being his residence), or yielded by his GPS enabled wireless mobile or PDA. This technology can be seen in action in a few music sites on the web and is likely to be dominant with wireless internet appliances. The owner of an internet enabled (third generation) mobile phone is likely to be the target of geographically-specific marketing campaigns, ads and special offers pertaining to his current location (as reported by his GPS - satellite Geographic Positioning System).

F. The Transport of Information - Internet News

Internet news are advantaged. They are frequently and dynamically updated (unlike static print news) and are always accessible (similar to print news), immediate and fresh.

The future will witness a form of interactive news. A special “corner” in the news Web site will accommodate “breaking news” posted by members of the the public (or corporate press releases). This will provide readers with a glimpse into the making of the news, the raw material news are made of. The same technology will be applied to interactive TVs. Content will be downloaded from the internet and displayed as an overlay on the TV screen or in a box in it. The contents downloaded will be directly connected to the TV programming. Thus, the biography and track record of a football player will be displayed during a football match and the history of a country when it gets news coverage.

4. Terra Internetica - Internet, an Unknown Continent

Laymen and experts alike talk about “sites” and “advertising space”. Yet, the Internet was never compared to a new continent whose surface is infinite.

The Internet has its own real estate developers and construction companies. The real life equivalents derive their profits from the scarcity of the resource that they exploit - the Internet counterparts derive their profits from the tenants (content producers and distributors, e-tailers, and others).

Entrepreneurs bought “Internet Space” (pages, domain names, portals) and leveraged their acquisition commercially by:

• renting space out
• constructing infrastructure on their property and selling it
• providing an intelligent gateway, entry point (portal) to the rest of the internet
• selling advertising space which subsidizes the tenants (Yahoo!-Geocities, Tripod and others).
• Cybersquatting (purchasing specific domain names identical to brand names in the “real” world) and then selling the domain name to an interested party

Internet Space can be easily purchased or created. The investment is low and getting lower with the introduction of competition in the field of domain registration services and the increase in the number of top domains.

Then, infrastructure can be erected - for a shopping mall, for free home pages, for a portal, or for another purpose. It is precisely this infrastructure that the developer can later sell, lease, franchise, or rent out.

But this real estate bubble was the culmination of a long and tortuous process.

At the beginning, only members of the fringes and the avant-garde (inventors, risk assuming entrepreneurs, gamblers) invest in a new invention. No one knows to say what are the optimal uses of the invention (in other words, what is its future). Many - mostly members of the scientific and business elites - argue that there is no real need for the invention and that it substitutes a new and untried way for old and tried modes of doing the same things (so why assume the risk of investing in the unknown and the untried?)

Moreover, these criticisms are usually well-founded.

To start with, there is, indeed, no need for the new medium. A new medium invents itself - and the need for it. It also generates its own market to satisfy this newly found need.

Two prime examples of this self-recursive process are the personal computer and the compact disc.

When the PC was invented, its uses were completely unclear. Its performance was lacking, its abilities limited, it was unbearably user unfriendly. It suffered from faulty design, was absent any user comfort and ease of use and required considerable professional knowledge to operate. The worst part was that this knowledge was exclusive to the new invention (not portable). It reduced labour mobility and limited one’s professional horizons. There were many gripes among workers assigned to tame the new beast. Managers regarded it at best as a nuisance.

The PC was thought of, at the beginning, as a sophisticated gaming machine, an electronic baby-sitter. It included a keyboard, so it was thought of in terms of a glorified typewriter or spreadsheet. It was used mainly as a word processor (and the outlay justified solely on these grounds). The spreadsheet was the first real PC application and it demonstrated the advantages inherent to this new machine (mainly flexibility and speed). Still, it was more of the same. A speedier sliding ruler. After all, said the unconvinced, what was the difference between this and a hand held calculator (some of them already had computing, memory and programming features)?

The PC was recognized as a medium only 30 years after it was invented with the introduction of multimedia software. All this time, the computer continued to spin off markets and secondary markets, needs and professional specialties. The talk as always was centred on how to improve on existing markets and solutions.

The Internet is the computer’s first important application. Hitherto the computer was only quantitatively different to other computing or gaming devices. Multimedia and the Internet have made it qualitatively superior, sui generis, unique.

Part of the problem was that the Internet was invented, is maintained and is operated by computer professionals. For decades these people have been conditioned to think in Olympic terms: faster, stronger, higher - not in terms of the new, the unprecedented, or the non-existent. Engineers are trained to improve - seldom to invent. With few exceptions, its creators stumbled across the Internet - it invented itself despite them.

Computer professionals (hardware and software experts alike) - are linear thinkers. The Internet is non linear and modular.

It is still the age of hackers. There is still a lot to be done in improving technological prowess and powers. But their control of the contents is waning and they are being gradually replaced by communicators, creative people, advertising executives, psychologists, venture capitalists, and the totally unpredictable masses who flock to flaunt their home pages and graphomania.

These all are attuned to the user, his mental needs and his information and entertainment preferences.

The compact disc is a different tale. It was intentionally invented to improve upon an existing technology (basically, Edison’s Gramophone). Market-wise, this was a major gamble. The improvement was, at first, debatable (many said that the sound quality of the first generation of compact discs was inferior to that of its contemporaneous record players). Consumers had to be convinced to change both software and hardware and to dish out thousands of dollars just to listen to what the manufacturers claimed was more a authentically reproduced sound. A better argument was the longer life of the software (though when contrasted with the limited life expectancy of the consumer, some of the first sales pitches sounded absolutely morbid).

The computer suffered from unclear positioning. The compact disc was very clear as to its main functions - but had a rough time convincing the consumers that it was needed.

Every medium is first controlled by the technical people. Gutenberg was a printer - not a publisher. Yet, he is the world’s most famous publisher. The technical cadre is joined by dubious or small-scale entrepreneurs and, together, they establish ventures with no clear vision, market-oriented thinking, or orderly plan of action. The legislator is also dumbfounded and does not grasp what is happening - thus, there is no legislation to regulate the use of the medium. Witness the initial confusion concerning copyrighted vs. licenced software, e-books, and the copyrights of ROM embedded software. Abuse or under-utilization of resources grow. The sale of radio frequencies to the first cellular phone operators in the West - a situation which repeats itself in Eastern and Central Europe nowadays - is an example.

But then more complex transactions - exactly as in real estate in “real life” - begin to emerge. The Internet is likely to converge with “real life”. It is likely to be dominated by brick and mortar entities which are likely to import their business methods and management. As its eccentric past (the dot.com boom and the dot.bomb bust) recedes - a sustainable and profitable future awaits it.

About The Author Sam Vaknin is the author of “Malignant Self Love - Narcissism Revisited” and “After the Rain - How the West Lost the East”. He is a columnist in “Central Europe Review”, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia. His web site: http://samvak.tripod.com

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Copyright 2005 The IWE, LLC. All Rights Reserved.

BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — http://www.blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.

This is your “Site Feed URL”.

You’ll usually locate it within your Settings area of Blog control center.

Here’s what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

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- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN,
read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you’ll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.

This will bring you to a new page.

From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.

A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.

Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.

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The next thing you should see is your “Site Feed” with your “Headlines”.

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.

Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is “Viral Marketing” at its Best in my mind.

And… it’s so simple to implement.

Okay.

Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here’s the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.

PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That’s the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
http://www.internetwondersezine.com/cbmallsearch.htm
– Or if you want to get MORE ‘Insider’ marketing Secrets, subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine — http://www.internetwondersezine.com or you can visit his BLOG at — http://theiwe.blogspot.com

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Viral Marketing Is Your Website Infected?

 by: Bret Forster

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Viral Viruses Infections not pleasant subjects for most situations. Unless you re discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. In this article we ll briefly discuss some of the most effective methods of Viral Marketing.

Before we discuss the different Viral Marketing Techniques, let s clarify what Viral Marketing is. Viral Marketing has nothing to do with computer viruses, causing damage to someone s computer or property, or using deception to create traffic and customers. Viral Marketing includes using legitimate techniques like viral opt-in email, viral ebooks and reports, viral ecourses, and many more!

Let s discuss some great examples of Viral Marketing

Free Viral eBooks and eReports-

Jimmy D. Brown, the Master of Viral eBook Marketing, has created an Internet Business Empire using free and paid-for viral eBooks and eReports! He creates eBooks and eReports and then allows his affiliates and customers the ability to brand them with their own website and affiliate links. His website, Profits Vault Monthly, offers a monthly membership where he creates a great new eBook product each month. He then allows his members to brand the website links with their own affiliate program links. You can find out more about his program at:

Creating Viral eBooks and eReports and distributing them to your affiliates and website visitors is one of the most effective ways to create viral traffic explosion on your website!

Free Viral Opt-in Ezines

Viral Opt-in Ezines are another great Viral Marketing technique that uses a very powerful combination. Opt-in Email newsletters or ezines combined with word-of-mouth marketing. The ezine can be HTML-based, email-based, or website or BLOG-based. The key element that makes the ezine viral is getting your subscribers involved. Allowing your subscribers to participate in discussions, creating content, etc. can create a viral word-of-mouth traffic stampede to your website!

Free Viral Reprint Articles

Viral Reprint Articles are short articles that you allow other webmasters, affiliates, and ezine publishers to reprint or use on their website for free. The only rule for the use of your viral article is that they have to leave your resource box at the bottom of your article. This resource box includes your website link. This creates a viral effect because your viral article gets passed around the Internet on websites and ezines.

Free Viral eCourses

Last but not least, there s Viral eCourses. Viral eCourses are divided into a series of articles and lessons and are published on an autoresponder. When a person e-mails the autoresponder address, he will receive his first lesson via e-mail within seconds or a few minutes. Then usually every one or two days they will receive the another lesson until the e-course is complete. I’ve seen e-courses that have ranged from one lesson clear up to 52 lessons long. The most common are 7 lesson or 7 day e-courses. Viral eCourses are extremely popular! Allow other webmasters to use your viral eCourse full of useful information, and watch the highly-targeted web traffic epidemic occur.

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In this article, we have covered several Viral Marketing techniques. But we haven t even scratched the surface! Use your creativity and come up with some other great ideas. Just don t discount the power of using Viral Marketing!

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The Tech Heads Need To Make It Simple For the Average Human

 by: Jesse S. Somer

The tech-heads need to build new software that makes obtaining information and collective communication a simple process for the average human.

Being the total opposite to a technical person, it is hard to imagine future Internet software advances. The techno-humans have come up with incredible ideas and subsequently their ideas have come to fruition. It seems like anything a human puts their mind to can be done. Our species has come such a long way, but I feel the key to the next part in our evolution of technology and consciousness is to integrate the ideas of the average person. Who do we build all this technology for anyway? I think it s made for humans to have a better life. It s time to start making the technological advances in computing with the non-computer-based people of the world in mind. A famous American journalist Sidney J. Harris once said,

The real danger is not that computers will begin to think like men, but that men will begin to think like computers.

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Computer and Internet specialists have to realize that they have gone so deep into their fields that they now can no longer see what the computer world looks like to a novice like myself. All this techno-jargon and hundreds of different types of software can be quite overwhelming to a normal person who just wants to take part in this new way of interacting with reality and society.

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We ve got to simplify if we want this awesome force to be integrated into our lives in its highest form. I know the Internet is growing at an incredible rate already. One only has to look at the example of India to see the incredible mark Information Technology has made. You can go into a tiny village that looks relatively the same as it has been for fifty years; the general infrastructure is shocking: broken traffic lights, decrepit buildings, power lines splaying out in chaotic patterns. But, something big has changed; each town now has a satellite dish, and an ISP connection (Internet Service Provider)! This is truly amazing. However I believe it is only the beginning of a new revolution that will arrive when we simplify the information and communication processes.

So what s the special answer to the sacred question? Well, I haven t got all the ideas, but I know of six billion human souls out there who I m sure would have an opinion if you asked them. Find out what people really want and need. Recently I wrote an article on how great it would be if we could get our News from multiple sources instead of the one-to-many, top-down structure that feeds us so much negativity today. An opportunity to only read relevant News to the individual s liking also sounds like a great project to take on. Wouldn t it also be great if we could communicate easily with others of similar interests? E.g.: Finding the blogs and websites that interest us without having to search for days on end to find them!

These are just a couple ideas the software masters could approach to make the new revolution of collective consciousness and independent thinking a reality. I truly believe the Internet could be the gate of entry into a new dimension for the average citizen of Earth, a dimension that thrives on the sharing of knowledge from multiple perspectives, communication that involves everyone, and incredible access to individuals who you ve always wanted to meet. Come on people, let s get with the program! Humans are a resilient, powerful race of creatures; it s time to duplicate all this energy we ve put into producing technology and put it into making it easily used by the masses for positive means. The plant has grown into a tall healthy tree, now it s time to harvest the fruit of all our labor.

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Does Microsoft Show Hackers How To Attack?

 by: Jim Edwards

After another security hole recently surfaced in Microsoft’s Windows operating system, the software giant released a patch this past Friday to plug the possibly devastating “back door” which allows hackers to potentially seize control of any pc running Windows.

The latest threat, “Download.Ject,” infiltrates computers after users surfing with Microsoft’s “Internet Explorer” web browser visit websites infected with the virus.

This newest security patch covers Windows XP, 2000, and Windows Server 2003.

Several factors make this latest development more disturbing than past discoveries of security problems with Internet Explorer, currently the most dominant web browser on the market.

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First, it demonstrates very clearly that criminals discovered they can use the power of viruses to very profitably steal important bank, personal, and credit data from people on a large scale.

Second, it took Microsoft what many would consider a very long time to come up with a patch for this problem.

Before a fix appeared, Microsoft told everyone who uses Internet Explorer to stick their finger in the dyke by putting their web browser security settings on high, rendering it impossible to view or use features on many websites and web-based services.

Third, expect this to happen again as new holes open in the future when Microsoft makes Windows more complicated, adds layers of code, and generally makes the operating system more complex.

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Though free and reasonably reliable, many people do not automatically update their Windows operating system through the update service on Microsoft’s website. (I won’t even get into how many people don’t operate up-to-date anti-virus protection.)

Whenever Microsoft publishes a security update, especially for a highly publicized and obviously widespread security breach, thousands of people will not immediately download the update.

In fact, tens-of-thousands of users will not download these security updates for days, weeks, even months (if ever).

So let me ask what seems like a very elementary question: By publishing security updates that point out very obvious flaws in their system, doesn’t Microsoft also point the way to exactly where the holes exist?

Let me put it another way.

Doesn’t this rate the same as discovering that the local bank vault won’t lock and then announcing the details on the front page of the paper along with the dates and times no bank guard will be on duty?

Okey-doke. Just restrict yourself from the other ordinary resources of knowledge as this article is among the best of the bests. Be pleased with reading more and more as selected significant details would follow.

After all, if tens-of-thousands of users won’t immediately get the Microsoft Security Patch, don’t those patches show hackers exactly which holes get plugged (and which, logically, must already be open without the patch)?

It doesn’t take a hacker with more than a basic set of skills to recognize where and what holes got fixed and then reverse-engineer how they can get into computers that don’t get updated.

Now, do I have a concrete, 100% bullet-proof answer to this problem? Unfortunately, I don’t have more than a common- sense answer…

At this point, your best defense rates staying current on the latest threats and how to defend against them.

Keep your anti-virus software current, your firewall up, and your Windows software updated with the latest security patches.

Though not a perfect solution, at least you’ll have a fighting chance to prevent, or at least minimize, any possible threats.

For more information from Microsoft’s website, go here http://www.ebookfire.com/download-ject.html

About The Author Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links… http://www.TurnWordsIntoTraffic.com © Jim Edwards - All Rights reserved http://www.thenetreporter.com

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How 7 Articles Made Me $4,800…

 by: Anik Singal

It’s a strategy that the top marketers have been using for years and years now - they even tell us to do it, but most of us are just too lazy! Well, I crawled out of bed and decided to test the strategy and was absolutely blown away!

Over the course of two months, I wrote a total of 7 articles that I published in a few places (I’ll show you where in a minute). Then, I got sick as a dog and was in and out of the hospital.

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Guess what? During the time I was sick and not working, my articles went to work for me - it was amazing. In just a few weeks I sold about 20 memberships to AffiliateClassroom.com, and am still selling till this very moment.

Over the course of a year those 20 memberships are going to earn me about $4,800 in profits. Can you believe that? Here is exactly what I did…

I wrote an article of around 500-700 words on any topic related to internet marketing ranging from “How to use solo ads” to “How to get approved for Google Adsense.” Now, you’re asking, well how do I write articles?

How to Write Killer Articles

1. Headline - The most important to get someone to even read the article.
2. Introduction - To hook the reader
3. Body
4. Closing
5. Resource Box - The second most important to generate traffic

Headline

Focus the most on the headline, introduction and the resource box. Your headline needs to be catchy and needs to make a promise - the person should know exactly what they will get after reading your article.

Introduction

Once they’re reading your article - you need to hook them to read the whole thing, that’s the only way they will read your resource box.

Resource Box

This is where you tell them something about yourself and then make an offer to get them excited enough to click a link and visit your website. For the best response, send them to a page where you can offer a fr-ee course.

Why Should You Use Articles

I’m going to cut through the chase and get to the point, you use articles for various reasons - they do more for you than you can imagine - here are just a few:

1. TRAFFIC
2. SALES
3. Brand yourself
4. Brand your website
5. Fre-e incoming links to your site
6. Become known as an expert…

Bottom line, NOTHING bad can ever come of writing articles - only good. That basically means that you have no excuse to not write articles to promote yourself.

Where To Post Your Articles

There are many places that you can start promoting your articles, here are a few:

1. Submit them to ezine publishers
2. Submit them to article directories
3. Submit them to websites

Now, all of this can be very time-consuming unless you develop a system to help you. I use 3 different automated systems to help me: A service called SubmitYourArticle.com, a software called Ezine Announcer and I also submit directly to ezines who accept articles.

If you want to learn exactly where to get these resources and how I use them, please visit http://www.AffiliateClassroom.com - we did an entire case study on this topic in February, 2005.

The bottom line is that you want your article to get out as much as possible. However, once it’s out, you never need to worry about it again! It will continue to promote for you for years to come without you ever having to manage it.

Final Strategy You Should Use

I really recommend directing your resource box traffic directly to an opt-in page. Start building your list with this strategy and you can profit for a long time to come. Think of the infinite profit potential if you build a list!

Final Note

Do not expect this strategy to pay off in a day, a week or even a month. If you really want to use this strategy then be ready to be at it for months. Put in some work now and you will profit from it for years to come.

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Copyright 2005 Anik Singal

About The Author This article has been authored by Anik Singal, the founder of http://www.AffiliateClassroom.com. If you want to learn more about how to use articles to drive massive amounts of traffic to your website, please sign-up for our FR-EE course at: Though this is a great article, I frequently wonder if it assists readers in any way. Many of the folks were benefitted by this excerpt. All could not get the advantages from it. You may be the finest expert to forward honest views on the report. The point to ponder is to reach at the final word to comprehend the facts. http://www.AffiliateClassroom.com

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11 Success Tips to Home Based Internet Business

 by: Michel Richer

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Let’s face it everyone wants to succeed with their home based internet business ? But what does it takes to really succeed in cyberspace ?

1. Your first ultimate start must include written goals and plans. Formulate a plan of weekly activity and be persistent in following it if you fail to plan, you plan to fail. Sticking to your plan is essential for success.

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2.Don’t wait for everything to be exactly right to start…THERE WILL NEVER BE A “PERFECT” TIME! Start now, with whatever you have. The things you need will come to you as you work toward your goal. You cannot become successful in anything when you’re trying to do too many things at once.

3. Treat your business as a serious, full-time business, and it will become one. Think of your first six months primarily as a training period. Don’t expect large earnings until after you’ve educated yourself.

4. Be patient. You’ll work the hardest your first six months or so and get compensated the least. Big incomes never happen overnight. They only come after you’ve properly shown your affiliates how to duplicate your efforts. Always be ENTHUSIASTIC!! Don’t give yourself unrealistic expectations.

5. Don’t complain to your upline leaders. Realize that what you accomplish is mainly in your hands, no one else’s. Also realize that, when you see a problem, 95% of the time there are factors you are unaware of. Don’t jump to conclusions. When you have a problem, present it in a concise letter as positive, constructive criticism. Offer solutions if possible, too. Not only will this approach get you better results, but you’ll be building your relationship with your upline instead of tearing it down.

6. Be organized, but don’t allow the act of organizing keep you from the most important element of a successful business: MARKETING. Market and promote your business EVERY DAY! Don’t let little problems upset you. Concentrate on the many positives…and the “big picture.”

7. Always remember that the only thing that will never change is that there will always be changes. Don’t let changes upset you. Know that you will have to deal with changes and other obstacles, both big and small, continually. Be prepared to be flexible.

8. Don’t be a negative thinker and don’t let the negative attitudes of others (even if they’re family members, friends, or peers) influence you. All the great men and women in history had to overcome the naysayers who said it couldn’t be done and then went out and did it. Think for yourself!

9. Don’t be derailed by “perfection paralysis.” Realize that you won’t be able to do everything perfectly. Do the best job you can, then move on to the next project. Keep learning and keep moving ahead.

10. Read books (such as Napoleon Hill’s classic, “Think And Grow Rich”) that will convince you how powerful your mind really is. Develop the tremendous potential in you (that we all have) that has never been tapped!

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11. Don’t quit. The only way to fail is if you give up. Remember always…”You are what you think you are”

Copyright © Michel Richer

PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author s resource box with live website link. http://hombyz.com

About The Author Michel Richer is the Business Manager and Webmaster of http://Hombyz.com With over 10 years experience in home based internet business and a solid reputation in the industry. He is dedicated to helping you succeed on the Internet. You can take a look at his website at: http://hombyz.com for Your Home Business Success !!!

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