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The Story of a Downsized Manager and His Ebook Business

 by: SS.Jay

If you’ve been following the business and economic news around the globe, you should know about how unemployment rates have hit year lows. The recent economic downturn was one of the worse in history and has affected loads of people. In fact, companies were cutting cost for any small reason and retrenched numbers hit more than 1 million worldwide.

My best friend of 10 years, Mark, was a manager with a listed company. About a year ago, he got retrenched and suffered from depression. Just recently, we met up for some drinks and he has started his new career with much success, earning a hefty 5 digit figures monthly. I got him to write the below article which describes his career path.

*** *** *** ***

It was 4th of April 2002, and after having a light breakfast, headed for work as usual. While I was driving along the busy streets, my eyes kept twitching, and deep inside I knew something was going to happen, I drove real careful that rainy morning.

Upon reaching my office, I was told to make a stop over at my superior’s room. The moment I stepped into her office, I knew instantly that something was wrong. She went on and told me about the company’s difficult moments, how I have performed during recent years and finally came the final stab, “Mark, I’m sorry, our company no longer needs your service and feel you can crave your own career somewhere else.” Even though I was kind of prepared, my heart sunk.

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I was making almost $10000 per month, and suddenly I’m left with nothing, the only relief was that I’m alone in my family, no one else had to suffer with me. For the next few days, I was trying to drown my sorrows with drinks. That was my life for the next few weeks, until one day, I flipped through the morning papers and saw a seminar which caught my attention: “Quit Your Job, Make Money At Home!” Okay, I thought to myself, “It was a free preview and I had nothing to lose, why not.”

I attended the seminar and my life took a 360 degree turn. Although the seminar only briefly introduce about the concept of Ebook Businesses, I had made up my mind to start my first Ebook Business. I couldn’t spend on boot camps, expensive workshops with my current situation. That didn’t stop me though, with a little savings, I cooped myself at home learning all about building an ebook business. I spent tons of time, in fact almost five months before I came up with my first Ebook business. Unknowingly, I had spent thousands on learning to build my ebook business. My savings were seriously depleting to a point that I might not be able to feed myself any further. Fortunately, that point didn’t never came and I’m hoping it won’t.

After I successfully created my first Ebook Business, I made some money and went on to build a couple more businesses. I’m proud to say that I can build my ebook business with much ease now. In fact the following 5 steps is all anyone really needed to build an ebook business.

Every time I plan to start another ebook business, I follow my 5 step formula:

1. Choosing a Topic
2. Creating the Ebook
3. Creating the Site
4. Accepting Payments
5. Marketing my Site

Choosing a Topic:

Most people back off when they try to come up with a topic for their ebook. For me though, it’s one of the simpler steps. I ask myself a few questions:

“What is my Passion?”

“What do I know about, my knowledge?”

“What am I interested in at this instant?”

These three questions usually immediately give me a topic that I would love to write on. I have written on a few subjects I was totally alien to, but my interest in the subjects allowed me to write about the subject and at the same time learn more about it.

Creating the Ebook:

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This is also real simple, once I’ve decided on a topic, I simply elaborate on the points I wish to put across. I write my ebook in Ms Word and then convert it into a PDF format, because I want more people to be able to read my book. There’s some common logic to writing an ebook. For example: Its much more difficult to read from a screen compared to a printed copy, for this reason, I always format my sentences to be of 1.5 spacing and try to use larger fonts.

Creating the Site:

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I was a total computer idiot when I first put my mind to starting an ebook business, in fact I still am one right now. When I first started, I didn’t want to use professional web designers (they cost too much!). SoI approached a few web designer friends and asked them to come up with templates that I can just edit and use. Of course, I didn’t know anything about loading the site and all, and til today, I’m still grateful to my friends who created those templates with detailed instructions to using the templates. Now, whenever I plan to launch another ebook site, I simply use an HTML editor and edit the templates according to their documentation. I spent nothing on creating my sites, my friends only requested dinner for their work and I truly appreciate that. Technically speaking, I haven’t spent a dime creating my sites.

Accepting Payments:

This is the whole point; I wanted to start my ebook business for one simple reason, to make a living. I was downsized, I had no money, and I needed money!! I didn’t have particularly good credit history and couldn’t get myself a 1st party merchant account, (I didn’t want to spend thousands on those anyway!). Still I am able to accept credit cards in all my sites, and I spent a one time fee of less than $50.

Marketing my Site:

This is where I had to work really hard on. No wonder they called it Internet “Marketing”. Marketing makes or breaks any internet marketing site. I learnt that first hand with my first ebook website. I only made a tiny amount simply because of ineffective marketing. Now, a year later, I”m able to generate targeted traffic, some of them totally free. One important equation I learnt was that Sales was Directly Proportional to Marketing!!

It has been almost 20 months since I was downsized, and frankly speaking I went through some of the most difficult times of my life. The Internet literally brought me back to life and I”m real grateful. Now, I live comfortably off my ebook businesses and have plans to marry the woman I have loved all my life.

(C) CreaTeEbookProfits.com. All rights reserved

About The Author See how S.S.Jay uses Mark’s style of building Ebook businesses “Hold you by the Hand Style” Get his Free ebook “Tips to Starting An Ebook Business” at http://www.CreateEbookProfits.com

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How to Have Your Own Online Party

 by: Terri Seymour

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Online parties can be a successful and fun way to build your home business. These parties are similar to home parties except that you do not have to pay a small fortune for refreshments and snacks!

You can have your party in a free or low cost chat room or you can have your party via email. Be sure and create a relaxed and fun atmosphere for your guests. We would recommend a chat room.

You can either recruit someone to host the party for you or you can be the host. There is also something called “Mystery Host Party”. This is where you draw or randomly select a guest to be the “Mystery Host” and receive the host benefits.

You will need to schedule your party. We have found that during the week is best unless it is winter. Then weekends can be a good time also. Give yourself plenty of time to plan and send out invitations.

Plan your specials. You definitely want to have some items on special. Maybe some that tie in with your theme, if you have one. Give a 25% discount on certain items, but make sure you leave enough profit as well. You could also offer a small free gift with all orders over $25, for example.

When it is time to send out the invites, email groups and message boards can be a great place to start. Send out the invitations (follow guidelines on this). Also invite friends, neighbors, co-workers. Let everyone know they can bring a guest or two or however many you like.

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Have each guest introduce themselves and tell (type) a little about themselves. This will help bring the guests together.

You also want to make sure you have some fun and interesting games to play. And of course, for each game you will need prizes. Below are some popular party games:

*Scavenger Hunt - make a list of several items and instruct your guests to find them on your site.

*Word Scramble - Pick about 10 words from your site and see who can get them all right in the least amount of time. Let your guests know the words come from your site/business.

*Trivia Questions - Write up a list of questions about your site/business.

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There are many more fun, exciting games to play at your party! Make up your own if you like as well.

You, of course, will also want to spend some time presenting your products. If you offer home decor items, share some tips and ideas on home decorating with your products. If you offer aromatherapy items, explain the benefits of your products. Make your presentation fun, informative and relaxed. Let the quests ask questions and always be clear and candid with your answers.

The idea here is to relax, have fun, show your items and make new contacts/customers. If your guests have a good time and enjoy themselves, they will sure to come back to your next party!

© Terri Seymour of www.seymourproducts.com

About The Author Terri Seymour and her husband Terry offer a no-cost, non-MLM home business opportunity. They strive to help you build a successful home business. They also provide a website building service. Take advantage of the gifts, resources & more provided for your home and business at http://www.seymourproducts.com FREE ecourse at: business-building-ecourse@getresponse.com webmaster@seymourproducts.com

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Venus Transit - and ‘Small Business’…?

 by: Jerome Dsouza

On June 8, 2004, the world witnessed what no one living today had ever seen… VENUS - the planet of Love, Beauty and Human Unity - transitting across the face of the Sun.

Acording to one line of thought (and a beautiful line at that) during this transit of Venus which lasted for about six hours, the radiations from the Sun blended with those from Venus and streamed towards the Earth, and as the ‘blot’ (beautiful line of thought) says, carried with them energies to weave love and unity into our collective consiousness and, potentially… Into Every Human Heart Too!

Though none living could have witnessed the last Venus transit, those that missed the 2004 occurence need not fret too much, for in eight years, on June 6, 2012 there will be another. (After this second transit there won’t be another for the next 100 years or more)

So how does the Venus transit connect with ’small biz’?

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Well, as the ‘blot’ continues to say…recorded history has shown a startling relationship between occurences of Venus transits and massive shifts in consciousness. Matters get intriguingly interesting when we add that according to the Mayan calendar, which predicts major trends in human affairs, the year of the second transit i.e. 2012 is supposed to represent the birthing of… ‘A Golden Age of Enlightenment’

So the eight-year period from June 8, 2004 to June 6, 2012 is supposed to mark the time-frame for a doorway into this Golden Age. A time-frame when ALL of us should reach for our greatest hopes and dreams, when ALL should seek out our greatest potential as divinely inspired humans, when…

All can come together to create the Great Oneness!

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But still, how does this tie in with Business???

Alright! Human development and growth - be it physical, spiritual, emotional, material or whatever - will still continue to depend on the use of things. Even in the Golden Age! And ‘things’ will continue to require money to buy them with BUT - and this might well be upheaval times - in the new age, business or the exchange of products & services, and the enabler of this exchange i.e. money will be forced to undergo a shift of tectonic proportions from the current…

Competitive - take-as-much-as-you-can from limited existing wealth,

to the…

Creative - make-as-much-as-you-need from the inexhaustible resources of the Universe.

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When this happens, business, and especially small business owners will be faced with their greatest opportunity - the opp for radical change!

Now whether Venus or the Mayans are instrumental in this or not, or as a believer of say christianity would be rightly justified in refusing to accept any planetary influences the ‘fact’ remains that this eight-year period could be taken by smo’s to re-invent themselves.

(I read somewhere that those who spot world trends have already noticed a remarkable shift where just intending to be nice to each other is no longer valid. Is this the beginning to a more ethical business environment?)

And how does one re-invent oneself?

Acepting the truth that on the creative plane - as opposed to the competitive plane - there can never be a lack of opportunity they should immediately begin to get out of all blatantly competitive endeavours.

Broadly speaking,

…if anyone is in a business which depends on beating another,

OR,

…If anyone is in a business that promises everything for as little as nothing,

OR,

If anyone is in a business where you need to move in a hurry all the time,

Then you are most probably operating on the competitive plane and need to get out as soon as possible. For on the creative plane there is never any hurry YET you go as fast as you can. And then, nobody can beat you to what is yours because you initiate processes to create what you need and are not seeking another’s property.

Small businesses make up the absolute bulk of all commerce and trade so if there is going to be any kind of shift the change will have to begin with the flexible small business owners rather than from sluggish and slow to respond major corporations.

So here’s to small business owners re-inventing themselves on the creative plane and re-igniting their efforts to turn into long-term, sustainable, and truly profitable ’social entrepreneurs’ …

Joyously,

Jerome Dsouza

About The Author To make the shift from the ‘competitive’ to the ‘creative’ the author reccomends just one read of this f:r:e:e ebook from http://tinyurl.com/22ynf

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Networking From Home - Facts To Ponder

 by: Ian Durrell

Network marketing has a 45 year old track record worldwide of producing more millionaires than any other single industry. Every other country worldwide has already experienced at least 10 years of the growth cycle in network marketing there is currently 3.5% to 7% of the population of those countries involved right now.

Right here in Europe, the very last continent to enter into its growth cycle, there is only around 0.5% involved and we are right at the very beginning of our growth cycle in network marketing. This tells us categorically that over the next ten years there is going to be a massive shift towards network marketing in Europe as in every other country worldwide.

You are sitting at a place in Europe that won t ever happen again in the history of network marketing. There has to be a further 26 million people in mainland Europe, and a further 3 million in the U.K. have to join this industry to catch up with the average level of involvement of all the other countries that have already experienced the 10 years growth cycle.

We are even more fortunate to be associated with the best company, as Kleeneze has more than ten times the network marketing industry s average of sales per agent, due to the catalogue concept of moving its products and having the right range at the right price. The core range of products is aimed at the items people spend their monthly budget on just to run and clean the home, so even in times of recession, our products move freely. This is because Kleeneze is a 79 year old successful retailing company with an immense amount of experience of the type of product that moves easily and repeatedly. The three trends that are driving this industry forward as in all other countries of the world are:

• General shift towards self-employment (there just isn t the jobs there used to be and never will be again)
• Home shopping the fastest trend in retailing worldwide (which our catalogues service!)
• People s quest for a better lifestyle they no longer want to work 40 or 50 hours a week just to pay bills.

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Every massively wealthy person in history has attributed their success to two predominant factors:

1. Being in the right place at the right time
2. Taking BIG action

YOU ARE IN THE RIGHT PLACE AT THE RIGHT TIME WITH KLEENEZE; IT JUST REMAINS FOR YOU TO RECOGNISE IT AND THEN TAKE BIG ACTION!

Avon has over 160,000 agents in the UK alone. Kleeneze has only 14,000 active agents (with a product range right across the board!). Do the sums; the potential future growth is staggering and that s before expansion into Europe!

Other network marketing companies around the world are producing current incomes of much more than 1 million a year. With sales averages of only one tenth of what Kleeneze s, then what will we be achieving in ten, fifteen years from now? We already have monthly incomes of 20K, 30K and now 50K! This WILL BE pocket change by comparison, ten to fifteen years from now.

The Kleeneze Opportunity

Kleeneze was set up in 1923 by a man named Harry Crook (b.1889) in Bristol. It was originally called the Kleen-E-Ze Brush Company and it was not until 1937 that diversification was introduced in the way of complimentary wax polishes.

Today the company is part of a 250 million plc based at the original site in Bristol and is one of Europe’s best home based businesses. The company is a respected market leader and is well known by millions throughout the UK, Ireland and Netherlands. In the last four years, the company has experienced huge growth and has paid extra money of more than 97 million to its network of distributors!

Kleeneze UK is also a founder member of the Direct Selling Association which binds all its member companies to a strict code of trading ethics and has been responsible for outlawing many pyramid scams over the years.

Kleeneze UK Ltd is a direct selling company which takes its products to the consumer via independent distributors who work at home and distribute the well known Kleeneze catalogues.

In fact, Kleeneze is one of Europe’s best home based businesses and many of its distributors are already earning over 100,000 per year! Kleeneze has been voted number one network marketing opportunity in the UK in the Streetwise business survey. Hundreds of people throughout the UK and Ireland are already earning extra money of 300 - 3,000 per month in their spare time! People from all backgrounds are required across the UK, Ireland and Netherlands to join one of Europe’s best home based businesses.

Select the Best Opportunity

From the customers viewpoint, Kleeneze is one of the best as all its products are keenly priced to sell and priced for profit. The product range categories include garden and outdoor, workshop, cooking, cleaning, laundry, toys, health and beauty, home products, telecoms, jewellery, sports apparel, innovation products.

So, when you take your mobile shop to customers via the catalogues you have a greater volume and variety of products and therefore a greater chance of having products with customer appeal.

Let s look at the facts:

1. Home shopping is the biggest growth area today - FACT
2. Kleeneze has a range of over 2,000 everyday products - FACT
3. The operation of taking the products to market is simple - post catalogues and collect them a couple of days later (no selling the catalogues do that for you). This allows the customer to look through the catalogues in their own time and select what they wish to purchase.

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4. The distributor processes the orders for customers and keeps a percentage of the retail volume
5. Work 5-10 hours each week retailing and earn and extra 100 - 500 (or Euros) every 4 weeks
6. Share this opportunity with others with the help of your sponsor and watch your team grow along with your income
7. BUT the main thing is that this business WORKS

Latest News

European launch! - Kleeneze launch in Holland, Netherlands

We are looking for key people to join our team and start their business with Kleeneze in Holland. Join our team now and get involved at the start of our incredible growth cycle into Europe starting with Holland in the Netherlands. If you would like to be part of this exciting growth and huge financial opportunity across Europe. Kleeneze Franchises are now available in the Netherlands with full support via local representatives and regular meetings in Utrecht.

Kleeneze UK acquires - IWantOneOfThose.com

Kleeneze has recently purchased gifts and gadgets company, I Want One Of Those. I Want One Of Those.com ( IWOOT ) is the UK s most visited gifts and gadgets website. Launched in January 2000 with just 70 products, the company now sells over 350 products via its website.

Equitalk

Kleeneze announced it’s partnership with telecoms provider Equitalk, at the new year sales conference in January. Equitalk provide low cost national and international calls for anyone in the UK on the BT network (>70% of the population).

Eezee TV

1st of March 2005 - Kleeneze launch Eezee TV to compliment Catalogue sales and recruitment. Look out for Sky Digital Channel 659. Not got Sky Digital? Watch live streaming of the current Eezee TV programme on your PC.

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Acquisition of Kitbag Sports Limited - 4 April 2005

Kleeneze plc ( Kleeneze or the Group ), the leading home shopping specialist, announces the acquisition of Kitbag Sports Limited ( Kitbag ), a market leading internet sports retailer on www.kitbag.com.

Kitbag sells a wide range of branded and own label sports and fitness merchandise through www.kitbag.com. In addition, they have long term contracts with a number of leading football clubs for the provision of their online and mail order sales in the UK and certain other territories. These contracts include Manchester United, Chelsea and Barcelona.

More information can be found at www.kleenezehome.com or you can call Ian Durrell direct on the details below.

Contact Information:

Company Name: Kleenezehome.com

Company Contact: Ian Durrell

Company Phone: 00 44 207 221 6385

Email: idurrell@kleenezehome.com

Company Site: http://www.kleenezehome.com

About The Author Ian Durrell After several years with in the Financial Services Industry I became disillusioned with the large corporate mentality. After a long spell as Head of Sales and Marketing for one of Europe s largest financial institutions I decided that I needed to be in much more control of my destiny. The network marketing industry provides individuals with an immensely powerful income structure but the BIG question is which company’s products and services spans the greatest number of sectors, who offers the best training and which is the best business to plug into. info@kleenezehome.com

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High quality content on your Web site can attract visitors as well as provide an opportunity for you to generate advertising revenue.

Content - in the form of well written articles and other useful information - increases your site’s value to visitors. Participating in Google’s AdSense program on those same pages can give your own profits a “shot in the arm”.

For your site to be a good match for AdSense, you should have a significant amount of quality content on the site. Publishing articles of interest to your audience is a smart way to do this.

Generally, you have three options for generating quality articles for your site: (a) Write them yourself, (b) hire a writer/reporter, or (c) find content elsewhere.

Many site owners do not have the time to write good, relevant articles themselves and do not have the money to hire a writer. These folks turn to content articles.

Content Articles

Several Web sites (such as http://OpportunityUpdate.com and Marketing- Seek.com) and groups (such as Article Announce Business on Yahoo! Groups) provide content in the form of articles similar to this one. Individual authors will often supply articles as well.

Publishers are allowed to use an article - no payment required - provided they follow a few rules. Generally, the rules are similar to these:

- The About the Author or resource box must be published as part of the article. The resource box is “payment” for letting a publisher use the article. It is here the author has free rein to advertise or promote products and services. The resource box is generally 4 -10 lines long.

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- The article should be published as-is, with change requests made to the author.

- No spamming allowed. If the article is sent to a list, the list must be voluntary - without automatic email additions.

- No use on offensive sites or in inappropriate newsletters. Guidelines generally list the usual culprits - porn, violence, etc.

Each site, group, and individual has slightly different publication guidelines so be sure to read them before using an article.

Advertising Revenue

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Over the past few years, advertisers see less response from banner ads and other online advertisements, making them more reluctant to pay based on CPM (cost per thousand impressions).

This reluctance is reflected in the percentage of total online advertising spent on pay for performance programs. Pay for performance deals have grown from 4% of advertising revenue in 1998 to 21% in 2002 (Note 1).

Pay-per-click programs have largely contributed to the surge in performance deals. Keyword Search has jumped from 6% of total online ad revenues in fourth quarter 2001 to 21% during fourth quarter 2002 (Note 2).

Under the pay-per-click model, advertisers pay only when someone actually clicks on an ad. Two of the most popular pay-per-click programs are Google AdWords and Overture. Both place advertisements on their own sites as well as with search results of a few large search engines and directories. Largely, individual site owners could not generate advertising revenue through these programs.

Until now.

Generating Advertising Revenue with Google AdSense

Google’s AdSense opens the door for Publishers to generate advertising revenue through AdWords. Publishers put a snippet of javascript code on their pages through which Google serves highly relevant AdWord advertisements.

Google pays the publisher part of the revenue earned when someone clicks on an ad. The formula used to figure AdSense payments is not disclosed, as explained in the Google AdSense FAQ: “Although we don’t disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.” (Note 3)

I have been an AdSense member for just over a week. I am not allowed to disclose payment figures. I can say initial results - both click rates and payments - significantly exceed my expectations. For examples of how I set up articles with AdSense on WebSiteMarketingPlan.com, have a look at some of the articles on the guest author page here: http://WebSiteMarketingPlan.com/Arts/GuestArticles.htm

To be considered as a publisher in the AdSense program, you must submit an application. Once your site is reviewed, Google will accept or reject your site. Acceptance is not automatic. Before you apply, check your site against the guidelines explained in the program’s terms and in the FAQ.

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Combining Content Articles with AdSense: A “Four Way” Win

Once you are accepted into AdSense - or in preparation for applying to the program if you do not currently have enough content - correctly setting up pages with articles (Note 4) can create a “win” for all involved.

Your visitors win because they find more of interest on your site. AdWords advertisers win because their ads are seen in more places. The article’s author wins through added exposure.

Most importantly, you win by combining articles and Google AdSense on your site. Participate in the programs responsibly and you’re likely to experience increased, interested traffic as well as higher advertising revenues.

About the Author

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.

She has authored numerous articles relevant to small business marketing and management. Many are available as Website or newsletter content. Look here for a list: http://WebSiteMarketingPlan.com/ContentArts.htm

———
Notes:
(1) IAB Internet Advertising Revenue Reports (Conducted by PricewaterhouseCoopers), June 2003, p.9. April 2000, p.8.
(2) IAB Internet Advertising Revenue Reports (Conducted by PricewaterhouseCoopers), June 2003, p.10.
(3) https://www.google.com/adsense/faq
(4) For more ideas about effectively and responsibly setting up pages so they are attractive to both search engines and visitors, explore Jill Whalen’s site, highrankings.com.)
———

Copyright 2003, Bobette Kyle. All rights reserved.

About the Author

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management.

She has authored numerous articles relevant to small business marketing and management. Many are available as Website or newsletter content. Look here for a list: http://WebSiteMarketingPlan.com/ContentArts.htm

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Should You be Using RSS Feeds and Blogs?

 by: Craig Desorcy

Today s marketplace is extremely competitive. The Wal Marts of the world are squeezing the life out of small business enterprises. Meanwhile the World Wide Web is inviting small marketers with open arms. Rather than having an amazing amount of resources available, the Internet requires savy and alert marketing methods. Blogs and RSS Feeds will blow your mind with the virtually free growth potential they offer small and large marketers alike.

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Why not level the playing field to give your small or new web business a boost? Blogs were once used as a personal online diary where people could express their thoughts and feelings, but today they offer a quick and efficient way to get your website indexed really fast! Forget about spending months to build a small clientelle. A few minutes each day, spent writing about the market you re involved in will bring your site to the attention of search engines. Incorporate your blog into a RSS feed and your site will be broadcast across the world in no time at all.

Alicia was the typical homemaker who spent her days raising kids, sewing, cleaning, and of course folding piles of laundry. She did have one pastime - surfing the web. Early in her experience she knew absolutely nothing about web terms. In fact, the mention of a spider would have sent her running. As her knowledge grew, she began to get a wild dream of becoming a virtual entrepreneur. Could she do it?

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She thought of what her family would think about her attempt. Their number one reaction she imagined would be surprise. This made the decision - she would keep her business attempt a secret, and if all went well she d have a really great surprise in store for them.

Alicia went through the normal first steps of setting up a website, and readying her product - a mother s personal organizer. Next she researched all of the marketing plans she could find.

Day after day, after the kids went off to school Alicia spent a few hours blogging about everyday events in the life of a mother. She incorporated RSS feeds into her plan, and included a great number of links to other sites of interest. Day by day she watched her web traffic increase and her bank account grow. By Christmas time she had the most amazing surprise to present to her family - a bank statement that proved she had earned more than $100,000 in her spare time of a few hours each day.

( Fast and Easy Way To Get Blogging and Using RSS Feeds Click here> http://www.effective-info.com/blogs-rss.html )

How could such a simple marketing plan work for an obvious newbie? Simply! Alicia just found a plan that involved little technilogical knowledge and implemented it. She happened to have found a way to get her site indexed and listed on search results almost immediately. Spiders love updated content, and long lists of links. Alicia, like most mothers, knew that if you feed something what it likes, it ll pretty much do what you want it to! For Alicia, a little mother s insight paid off.

What about your website and marketing dreams? Are they paying off at the rate you expected? If not, take a moment to visit www.marketing-rampage-with-blogs-and-rss.com and watch your web traffic increase. Who knows?… you may be more surprised than Alicia s family members!

About The Author Although this is one of the best articles, I’m bit unconvinced about its efficacy for everyone. It aided some of the individuals who were searching for adultery. Just few found this rewarding. If you are looking for a stuff on adultery, you can definitely decide about the reliability of the piece of literature. Traverse till the last word to explain about its potential. Fast and Easy Way To Get Blogging and Using RSS Feeds Click here> http://www.effective-info.com/blogs-rss.html This article is copyright © Craig Desorcy Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest. Craig(at)effective-info.com

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Your Platform…and Why it Can Make or Break Your Business

 by: Suzanne Falter-Barns

Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those all-important others, your mission is bound to be a dud.

But fear not. That s why I ve created this website and my Get Known Now Program; because after nearly ten years of building my own platform, I truly see it as one of the most critical things anyone who consults, coaches, writes, speaks or runs a small business can do.

Simply put, your platform is your reach in the world; it s the degree to which your name is known and your work is recognized. It s your following. It s your buzz. And it happens to be the single most important factor that literary agents, radio bookers, news directors, T.V. producers, publishers, editors, magazine people, and even big-time publicists use when determining whether or not to work with you. More than one literary agent and editor in major publishing has told me they seldom consider proposals for books from writers with no platform.

Why? There are several answers, depending on whom you ask. Book industry types need authors with platform because the publishing houses no longer have marketing budget to sell books besides those at the top of their lists. That means they rely on unpaid publicity to sell books, i.e. airtime on radio and TV, and write ups in newspapers, magazines and websites.

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Meanwhile, radio and print media folks are simply looking for the next big thing or trying to anticipate trends. So if they run across an expert with a platform that is quickly brewing, they re interested. Buzz begets buzz. In addition, TV and other major media bookers need to know that the guest they trot out in front of millions is a proven entity, so they tend to really check you out in advance. They want you to have a website, media clips, a great press kit, a video reel. Thus your platform works as a kind of public pre-approval which reassures media bookers. And all of these folks have less time to do more, like the rest of us, so they need everything they re offered to be laser-like in it s intensity and clarity, easy to access, and loaded with reasons why. A big platform certainly helps get the point across faster that you re someone they should feature.

So your ability to break out , as it s known in the media, is not about the nobility of your cause or even, ultimately sigh the depth and quality of your work. It s all about how many people already know who you are and what you do. Like right this minute. Before all that great TV and magazine exposure even begins. This has to be this century s biggest catch-22, because how can your work actually get known unless you impress all those folks listed above?

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It can, in fact, if you’re methodical about self-marketing and you plan to put a good year into it Ultimately, platform for beginners is all about your ezine list - and how many people are actively signing up to hear from you on a regular basis.

Here’s a list of ten things the media and pUblishers look for in good platform. These items are not the only thing you might offer these folks. And you certainly don’t have to have all of them in place to be appealing to publishers and TV producers. But they are a help.

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A healthy platform should include:

1. A hearty ezine list of 5-10K

2. A distinctive brand name or position (i.e. Dr. Phil, the Fly Lady, the Frugal Gourmet)

3. A website that has energy and style, and reflects the brand heavily

4. Optimized methods for capturing names on the website that help grow the ezine list

5. A blog linked to the website, and a blog promotion program

6. Major media clips, or regional ones that can inspire stories in major media

7. A video of excerpts from TV appearances (for more senior platform builders)

8. A tightly put together media kit

9. Excellent quality, high resolution black & white and color headshots that can be downloaded from site

10. A book or audio CD produced by a major publisher

How does your own work measure up? Have you got good platform yet?

About The Author Suzanne Falter-Barns is an internationally known author and speaker who’s work has been featured in Woman’s Day, SELF, More, Fitness, and more than 100 radio and TV shows. Pick up her free database of platform building contacts at www.getknownnow.com. To reprint this article, please use with this bio box in tact. Thanks! © 2005 Suzanne Falter-Barns LLC. info@getknownnow.com

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