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How Affiliates Can Subsidise All Their Purchases Using Customer Reciprocation

 by: Michael Lever

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Imagine if you had received a subsidy for every online purchase you’ve ever made?

As an affiliate marketer, how would you like to earn sales commission each time you purchase from any website?

How many commission payments have you put in someone else’s pocket?

Did you know that anyone can now be subsidised in the form of a guaranteed sale at their own or affiliated merchant site, whenever they purchase any product, service, membership or program from any website?

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If you did, then you would have heard of “customer reciprocation , the new buzzword taking root in the world of affiliate marketing and customer acquisition.

It describes two of the newest services around namely affiliate directories (not to be confused with affiliate program directories) and customer acquisition exchanges. These are in effect an evolutionary improvement on link exchanges in that they provide paying customers instead of potential traffic (leads, click-throughs, or visitors).

From a merchant’s perspective, imagine selling more of your own product each time you purchase anything online. For merchants running an affiliate program, you will make additional sales each time any of your affiliates shop online.

However, the ultimate benefit customer reciprocation brings to merchants is that their products become exponentially more appealing. This is because a customer acquisition exchange will subsidise the cost of the purchase to their customers with no loss of profit to the merchant.

If you are an affiliate marketer, imagine partnering with other affiliates in a way that allows each of you to gain the commission for personally referring each other. With “customer reciprocation”, this happens automatically each time you purchase anything online.

A customer acquisition exchange allows all affiliate and network (MLM) marketers to leverage off each other’s commission and downline potential. It also allows merchant website owners to leverage off each other’s profit potential.

The beauty of customer reciprocation is that it can be exploited without risk!

Merchants just need to list their sites for free while affiliate and network marketers just enter their referral URLs for free.

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I sincerely hope you consider making customer reciprocation work for you.

Regards

Michael Lever

Copyright 2005 Michael Lever

About The Author Michael Lever is a co-founder and CEO of SpinningTornado.com, an independent company offering unbiased tools and services to help affiliate and network marketers build profitable online businesses. http://www.SpinningTornado.com Partnering affiliates the world over.

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Quadruple Your Online Sales in Just 4 Months
Judy Cullins 2003 All Rights Reserved

If you want a quick and simple way to create regular income
online, follow my lead.

I am a non-techie book coach who has been in business for 20
years, but only Online for 2 1/2 years, and only selling ebooks and
special reports for 1 1/2 years. In the first eight months on my new
Web site I manifested amazing Online profits.

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In August, my eBooks sold $75. The second month my sales
quadrupled to $300. The third month my sales catapulted to ten
times. My fourth month, November, 2001, made $1135.
December brought me $2265. In 2002, all sales zoomed to
over $3000 each month.

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That was two and a half years ago, and now I’m known by many
as the Non-techie eBook Queen.

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If you’re like me, you may want to create an ezine to let people
know who you are and what services you can give them. Be
open to growing and ask people who know more than you do
for help. It’s amazing that the higher you go, the more willing
people are to help.

Yes, it takes some effort, but what else would I do since I love
this work so much? Willing to delegate, my computer assistant and
myself work as a team, I do the writing and the creating, and she
offers technical support to get the word out to millions of Internet
savvy people who want to buy Online. We spend 4 days a week,
2 hours a day on these Online projects.

I discovered that marketing is everything and Online marketing is
so much easier, faster, and more profitable than offline. It’s
convenient. You don’t have to travel; you don’t even have to talk
to large groups or sell products at the back of the room. Like
myself, you can sell many more products each month than
through traditional publishing and promotion methods.

Online costs are low: no printing bills, no wrapping, no postage,
no trucking, no inventory, and no sales tax. Another benefit?
Your customers are happy because they get immediate delivery
of their books to their email address.

The biggest benefit? This endless virtual marketing machine is out
there for anyone of you, and you can learn from a qualified
teacher, author, take a teleclass, or get individual coaching to
boost your Online sales beyond your wildest imagination. What
are you waiting for?

About the Author

Judy Cullins: 20-year author, speaker, book coach
Helps entreprenurs manifest their book and web dreams
eBk: “Ten Non-techie Ways to Market Online”
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says… includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

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Printing and Marketing Lead to New Career

 by: Shannan Hearne

Press Release

January 20, 2004

FOR IMMEDIATE RELEASE

Printed Promotion Products For Direct Sales Reps and Online Teamwork

Work at home mom of three, Michele Barber of www.ChelesTreasures.com, has been making printed promotional products for direct sales representatives since April of 2002. Chele s Treasures offers affordable alternatives to corporate printing prices and graphical restrictions. All Michele s designs are original and created on her computer, so direct sales consultants don t have to worry about copyright infringements or any other disruptions to their marketing efforts.

Labels, business cards, postcards and stationery from Chele s Treasures offer a polished business presentation for consultants for any business whether home grown or direct sales oriented. When asked which direct sales companies Michele did most of her work for, she answered, I will print for any direct sales company. The company categories listed on my web site are those that I’ve done the most repeat business for. I originally started with the beauty companies because I had personal experience with them. Word of mouth referrals from beauty consultants were responsible for my success with direct sales consultants from other companies.

Word of mouth is certainly living proof that Michele Barber s work brings repeat business again and again. Given the large distance that much of Michele s printing work travels once it arrives home with an advertiser, and the virtual local effects of having an internet based business, word of mouth has allowed her client base to grow nationally from coast to coast.

Chele has seen her highest printing demands fluctuate seasonally and is sometimes surprised by the products her customers most desire to see specialty printed. Candy wrappers, treat bags, recipe cards, and business cards roll in and out of favor. But the item she sells the most to both business and non-commercial customers is personalized note pads. Everyone loves to add their own personality to their notes and personalized note pads allow them to do just that.

While much of Michele s client base is work at home moms, Michele herself is a work at home mom raising three children. The decision to work from home was ultimately made when as a newly single parent, Michele s third child arrived with severe acid reflux and eczema. Many sleepless nights, trips to doctor s offices, specialist hospitals and the demands required by two other children made it clear in Michele s mind that corporate America wouldn t have a place for her and her special time constraints. Working at home allows her to make a living without giving up parenting as her number one priority. Michele concedes that this isn t always easy. The most challenging part is being in charge of EVERYTHING! I am essentially the employer, employee and daycare provider lumped into one little person. But she has risen to, and mastered, the challenge.

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Michele admits that she and ChelesTreasures.com couldn t have completely undergone the task alone. I’ve been blessed with the right people in my life at the right time and supportive family members. My mother and grandmother have also been extremely instrumental in helping with the children to meet deadlines, special projects and in giving me the much needed “me” time that becomes so rare as a WAHM.

Michele does not feel the need to march to the beat of the same drummer as her corporate America counterparts. She measures success in a manner that really matters. Says Michele, The important thing to remember is that I have been blessed with these lovely gifts to juggle and as long as all needs are being met for each, then I’m succeeding. The old saying stands true, You can do everything right with the wrong attitude and fail to succeed, but you can do everything wrong with the right attitude and succeed. ”

Not only has Michele s business blossomed, but her personal life has as well. On March 17th, she received a marriage proposal from Donald Neisler of www.Donalds-Hobby.com whom she d met online in a local internet forum.

Donald also owns a local retail store and serves as the secretary and treasurer of the Paris R/C Association. His online customers find him via internet search engines, local advertising, sponsored pilots, and word of mouth from popular radio control forums and sites.

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With their common interests in the internet and their goals, Michele and Donald began helping one another with their respective businesses. The relationship developed into something much more as did each of their businesses as a result of their working together. Donald s certifications as a Microsoft Systems Engineer and Cisco Network Professional has aided in the growth of Michele s business, including customizing and simplifying her ordering process. Michele has streamlined many aspects of Donald s Hobby Center including newsletters, advertising, shipping, and customer follow up services. The teamwork has proven beneficial for both businesses.

Donald and Michele each bring a work at home parent aura to their businesses and to the internet community as a whole. Together, Donald and Michele will continue to serve their respective internet clients and serve future internet populations with their joint venture, Neisler Hosting. The internet has truly become a place to work and play for this high-tech couple!

Busy and well rounded, Michele totally exemplifies the self-employed home executive. Many people think that a work at home mom washes clothes, cooks and cleans all day, then squeezes in a little work time on the side. Michele is just the opposite, as are most WAHMs. We balance the demands of our homes and our families with the demands of our work. Perhaps we work a few unconventional hours or conduct business on a cell phone from mom s taxi service, but we make up a growing part of the American business population. Chele s Treasures has provided the marketing and community support to make it possible for many others.

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About The Author Shannan Hearne is the owner of SuccessPromotions.com and the co-founder of ShoppingInTheSouth.com shannan@successpromotions.com

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Public Domain - The Philosophy Of Freedom

 by: Eric Wichman

The philosophy behind the public domain is simple and very powerful. To elaborate we must first look at the traditional way in which Art and Intellectual property is governed. It is controlled by one thing, and that is money. People believe that to protect ones rights and to deter theft of their work, it (the work) must be protected by making it illegal to reproduce a work without authorization by the author. Any use other than use the author, authorizes will result in legal action against the person or corporation who infringes, by the person or corporation who originally created the work.

The law that makes it illegal to copy or reproduce a work is called fittingly Copyright .

The ideology behind copyright is sound, however, like other ideologies and theories it is inherently flawed. People will find ways to misuse the law for a profit. When someone creates something they are entitled to and have rights to the benefits of that creation whether it be an invention, or and original work of art.

Art can be a song, poem, story, or one of many forms of visual art. The rights that come with the creation of a work are, and should be, automatic and natural. No one besides the creator of the work should be allowed to profit from or use the work in any way without authorization from the works author.

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However this idea flies in the face of the creation process, and poses a question. Why create the work in the first place? If no one, besides the original author has any rights to the work, and no one can publish the work without permission, why create it?

Culture.

Copyright law protects the author of the work and gives the creator the authority to sell the work for a profit without concern of theft of the work. The author can use the work as long as they own all rights . What I mean by this is that the author has the option of transferring all rights to whomever he or she chooses. The wonderful part about this area of law is that not only can the creator profit from the work itself, the rights to the work is fully transferable.

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The author can transfer all rights or partial rights or set just about any limitations of usage they deem fit. This also poses another question.

How do you transfer rights and why?

Transferring rights to a work can get complicated and there are many ways to do it. The 3 most common are the temporary transfer, or what copyright law calls licensing . Here are the 3 I am referring to in order of commonality.

• Commercial
• Editorial
• Educational

These 3 types of licensing are almost all encompassing. They cover just about any use you can think of. There are many different variations of these three licenses, and most likely unlimited variations, it would take too long to go through all of them if in fact there is a limit. The main purpose of this example is simplification. The next obvious question is.

How long does copyright last?

This depends on where you are in the world. Different countries have different laws governing copyright laws. The one common factor here is rights . The owner of the work is the one who created it, and these rights continue on even after the authors death. Copyright can last as long as 120 years from the date of creation if created by a corporation, and life plus 70 years if created by an individual. This is according to current US Copyright Law 2004.

Now, since we have given you a brief overview of US copyright law, we will explain why we think that both the Public Domain and Copyright Law are extremely important.

Copyright Law protects the original authors rights to sell their work. The Public Domain is very important in preserving culture and providing a valuable resource for all kinds of great works. It is a resource, and the language that governs this area is negative in its connotation. Typically when a work is described as being public domain, it is described as having fallen into the public domain. This implies a negative state, and the public domain should not be considered as a catch all for unwanted, outdated material, or worse, an archive for the dispensable.

It should however, be considered as a vast natural resource, rich in culture, and fine works of art. It s our history, it tells us where we have been and what we have done. It reminds us who we are, and possibly even where we are going. The public domain should be viewed as a Goldmine, chock full of free cultural riches. It belongs to everyone. No person can own it.

Anyone, anywhere, at any time should have access to this great treasure. That is what the Public Domain is all about.

It is about FREEDOM

Copyright 2005 Eric Wichman. All rights reserved.

About The Author Okey-doke. Now that you have read till this point, we assure that additionally you will have something inspiring. If you continue to read further, we promise that your curiosity in this would intensify. Eric Wichman is founder of PDTimes.com, a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. Be sure to tell your friends about this great new resource for businesses using the public domain. http://www.pdtimes.com.

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Are You Busy Living or Dying?

 by: Esther Smith

If you are not busy living, then you must be busy dying. Most of us do this subconsciously and are unaware of which side of this equation we reside on. It must follow then that if you have lots of money, you are probably busy living and living well. Everybody wants more money. But is it the money itself or is it the freedom it buys? Lots of money = lots of freedom.

On the opposite side are the people busy dying. It must follow then that their income falls short of the mark. They cannot meet their obligations, their debts are growing, and there is more month at the end of their money. Yet fuel prices, housing costs, taxes, even groceries keep rising. How do you budget an inadequate income? So they add on a part-time job to make up the deficit. Lack of money = lack of freedom.

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• 1,324,817 for help with depression
• 910,029 for help coping with divorce
• 355,077 for help with anxiety
• 276,647 for help with an addiction
• 131,850 for help with anger management
• 73,183 for help with panic attacks

So, how do we correct this? More money is the only solution and there are many ways to do this. For most, it is not how much they earn but how much they are able to keep. This is the single most important difference between becoming wealthy and staying poor. Spending more than we earn leads to certain financial disaster, yet most people do just that.

The poorest people would never think to buy knowledge or invest in their greatest asset their brain. Certainly the easiest way to gather financial knowledge is through educational publications on the subject. Yet the ones who desperately need this knowledge almost never read it. They think poor and so do nothing to change it.

All too often we entertain the thought that there may be a shortcut to wealth. We dream about winning a lottery, or investing in a popular trade, or jumping into an Internet wonder-business that promises you a license to print money (been there, done that).

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I m sure by now you think I m going to come up with the perfect solution to this problem and I wish that were even possible. But I ll offer my two cents for what it s worth. Let s start a new generation with one parent staying home with the kids. Like the old days we seniors like to say. And it doesn t always have to be the at-home-mom; plenty of dads can fill this need and do a superb job; I happen to know a couple of them first hand.

We live in a new millennium where dotcom millionaires are made every day. So I will make earning a living online my solution, because it is the only way a parent can stay at home without fracturing the family budget. And I m not talking about paid surveys, stuffing envelopes, secret-shopper, or (god-forbid) telemarketing! Usually this is too little, too late.

To realistically run a business from your home, you must set aside some funds for start-up costs. Free is swell, but in the end it will not pay the bills. Compared to a brick and mortar business $1000-$2000 is not unreasonable. Currently, a McDonald franchise goes for 3.5 million! And what good are profits if you are imprisoned by your business. There is no freedom in the food business (been there done that too).

You will need some tools to run your business proficiently. Don t start out with a handicap like some one-armed paperhanger. You will need everything going for you if you are to succeed. Properly equipped, you will appear to be a serious business person but more importantly, you will feel like one.

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Start with a domain name, a hosting company and unlimited phone service. A lot of your time will be in conference and follow-up calls. You will need a toll-free number if you want prospects to contact you most will pass on a long distance call. You should automate your business as much as possible because you will be splitting your time between home and office duties. A Lead service and Autoresponder would be beneficial. A secluded place for your new business would be ideal and should be labeled off-limits during your scheduled work-time.

Working at home can be challenging if you don t have discipline. You have to resist morning TV shows and learn to say no until friends and relatives realize that you do have a job with a schedule to keep. A structured day is almost mandatory, especially with small children. It does get easier when they are in school. Your day can match school hours and the many camp-options can eat up the summer months. And oh yes, you will be able to afford it by then.

So the next step is to search for the perfect home-business. Personally, I like independent sales so I don t have to share my profits with several upliners. I also like residual income to be the larger part of my earnings. What is residual income? It s when income continues to flow automatically as a result of your efforts months ago. It takes no further effort on your part and rewards you generously.

Put high priority on a company s product. If you ve never claimed to be a 5-star sales person, you will need a superior product at an irresistible price. But once you discover what works you will stop doing what doesn t, and never look back.

© 2005 Esther Smith

Reprint Permission Granted

About The Author Esther Smith publishes a syndicated Newsletter every Sunday: clendon@charter.net?subject=subscribe. More articles by Smith here: www.thepermanentventure.com/articles.htm She is a proud member of the Profit Masters Team www.exec-livestyle.com — the power and simplicity of this business earns $3k - $5k weekly in a very short time. Creating wealth is fun if there is no struggle attached to it, and this team shows you how. goplaytoo@charter.net

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Top 7 Internet Marketing Sites for 2005

 by: Jinger Jarrett

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Are you confused by what really works when marketing your business online?

I know the feeling. There are literally thousands of sites out there that either promise to teach you how to effectively market online or tell you that they have the magic formula.

However, there are some tried and true methods of internet marketing that actually work and never go out of style.

These seven sites will teach you how to market, and many of the resources they offer are absolutely free.

Internet Marketing Trainer - http://www.internetmarketingtrainer.com - For my money, and in my opinion, Malaysian marketer Richard Quek is one of the best. His ebook “Exposed!” is the internet marketing bible in that it will teach you all of the marketing methods you can use online, and it gives you all of the resources to set up a successful marketing campaign, most of them free. This ebook is so good that I keep a copy of it on my desk for reference.

His Internet Marketing Trainer site is no different. You’ll find some valuable freebies here to help you market online, and the newsletter is excellent.

Teach Me Marketing - http://www.teachmemarketing.com - Owned by marketing extraordinaire, Jimmy D. Brown, you’ll get over $197 worth of materials to teach you how to market. Jimmy has, and is, one of my favorite marketing gurus because not only will he show you what to do, he will teach you how to do it. Most of the marketing materials I own, I bought from him because they are excellent.

I’ve been deeply influenced by his style of writing, and I’ve found that readers really appreciate it when you explain how to do things in plain language without talking down to them. Excellent.

Boaze Publishing - http://www.boazepublishing.biz - Run by master list builder Steven Boaze (his list is currently over 200,000 strong), you’ll get a newsletter three times a week with some of the best commentary and articles on marketing online. He also offers you an extensive collection of ebooks, as well as his ecourses, absolutely free. His methods are tried and tested, and he gives you his best information and recommendations, all for free.

GuruPal - http://www.gurupal.com - Created by Anthony and Derek Tomei, this site gives you the opportunity to rub elbows with some of the top internet marketers online. If you want to learn how to market, learn from those who have done it successfully. Worth a look.

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Emass Blast - http://www.emassblast.com - Newbie paradise. For those of you confused by internet marketing, this site provides you with the best resources, and the most comprehensive listing of marketing methods available. Although this site isn’t free, it’s worth every penny, and it offers the best safelist blaster online without the monthly fees.

You’ll learn all of the most effective methods for marketing online, as well as getting some of the best tools and ebooks available, and the safelist blaster can’t be matched anywhere.

Free Advertising Forum - http://www.freeadvertisingforum.com - Run by Michael Rasmussen, you can post all of your offerings absolutely free. This site receives a lot of traffic and everything is organized by category.

Net Profit Secrets - http://www.netprofitsecrets.com - Diane Hughes offers the best marketing membership online. You get not just one marketing membership but four. You’ll also have access to expert marketing advice, and you can post your questions to your favorite expert and get them answered. Each expert has a different area of expertise, so this allows you to get the advice you need.

You’ll also find 1000s of dollars in downloads available, and you can’t beat the price anywhere. You’ll get all the help you need to effectively market your business online without the high price tag.

There are lots of great marketing sites online that offer plenty of excellent information to help you market more effectively. These are some of the best, and if you’re puzzled by internet marketing, these sites will help you find the answers you need.

About The Author What is your belief about the adequacy of this stuff? It gave ultimate bliss to those who were on the lookout of best selling book. It was unproductive for a couple of readers. If you are looking for an article on best selling book, you can definitely decide about the credibility of the report. Scrutinize it till the culmination point to discover its creditability. Jinger Jarrett is the Ecommerce director for My1stbusiness.com, an expert panel member for NetProfitSecrets.com, and a copywriter for CopywritePlus.com. Get her best special offers, and a copy of her free ecourse at http://www.smallbusinesshowto.com.

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Most small businesses operate with very small advertising budgets. It is critical to the success of any business to ensure that their advertising dollars deliver as much value as possible to the bottom line. Here are some steps that you can take to make sure you get the most bang for your advertising buck:

Target your Advertising Ideally, every ad that you place would be seen only by potential customers for your business. In reality, you won t find very many advertising opportunities that deliver such a utopian business proposition. The real key is to locate advertising opportunities that will target your potential customers as closely as possible. When evaluating every advertising offer, ask yourself How closely will this hit my target audience? Could I do better? . If you are advertising your new website that offers a new vitamin supplement for dogs, advertising on a pet website would not be as advantageous as a dog related website. A website on the topic of dog food and nutrition would be even more targeted, as almost 100% of the visitors to that site would have some interest in dog food and nutrition That s exactly the audience you are looking for.

Vary Your Offers Remember that your well-defined audience is comprised of certain groups, each with its own reason to buy your product. On the dog food and nutrition website, you may encounter breeders, veterinarians, family pet owners, and breeders. They all want the same thing (a healthy happy dog) but for different reasons. The breeders wants their prized stud to live a long life and have lots of puppies while the veterinarians are interested in offering the best possible advice on nutrition to their clients, and so on. When you are composing your ad copy, keep these different groups in mind, Write an ad that speaks to each of their buying motivations and rotate your ads to ensure you cover all the potential buyers for your product.

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Don t Over-Commit Many small businesses jump at the chance to buy ads at a volume discount, cutting their cost per ad buy purchasing 6 months to a year s worth of advertising up front. On the surface this may seem like a good way to maximize on your advertising dollars. However, if you ve done a good job of targeting your potential customers, you may be purchasing too much advertising. It is said that it takes 7 messages from a company to get the average customer to act and actually purchase their product. As you define your target market more effectively (from pet websites to dogs to dog food), that number decreases, as you don t need to do as much convincing to motivate a potential customer to purchase your product. Your advertising dollars, therefore, would be better spent in 3 month advertising programs. After the 3 months, move to another website or magazine, and continue to rotate your ads to maximize the reach of your message.

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Measure Your Results Without tracking your ad responses and measuring your results, you ll never know how well your ads are performing. It is critical to track your response rates, primarily though the use of tracking URLs. (www.mydomain.com?ad1). This URL will still direct surfers to your site but it will also capture the site from which they came, giving you some valuable feedback on the performance of your ad.

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Many people measure ad placements, but this is only the beginning. You must also evaluate ad copy, timing, and layout. Ads may have seasonal fluctuations in responses rates and your potential customers may respond differently to a change in your ad copy. So keep a detailed tracking spreadsheet to record your ad response in all of these areas. This will give you the information you need to make informed decision about your small businesses advertising budget.

About the Author

Will Dylan is the Author of Small Business Big Marketing a powerful e-book for small businesses available through his website www.marketingyoursmallbusiness.com . Will also offers article and news release writing services.

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Your Book is a Business

 by: Dr. Jamie Fettig

Thinking of your book as a business will help you produce more sales. How do you do that?

Think like a businessperson, not an author.

Once the final draft is written, you’re no longer an author. You’re an entrepreneur with a product to sell, and it’s critical that you start thinking that way. Instead of spending your time on editing and proofreading, you’ve got to invest your time in marketing activities. That means finding the answers to three critical questions:

1. Who is your audience?
2. What will compel them to buy your book?
3. What methods should you use to reach them?

At this stage, you need to think about capturing leads, producing sales material, getting testimonials and positive reviews, and arranging publicity events. Your focus should be on all the ways you can create awareness of your book.

The best way to get started in thinking like a businessperson is after your final draft is done but before you go to print, sit down and write out the answers to these questions:

• What is my marketing budget?
• What resources do I have in place already?
• What people do I know who can help me?
• What are my sales goals for the year?

Keep your expectations realistic.

The average self-published book sells only about 3,000 copies, and the average book issued by a publisher sells only a few thousand more. For every bestseller, there are hundreds of books that sell moderately and disappear. So you’ve got to keep your expectations realistic, or you’ll set yourself up to get discouraged and quit trying to market your book.

Rather than worry about the overall number of copies sold, I recommend that people set their goals, especially for a first book, this way:

1. Monetary goals. For most authors, selling enough copies to break even is a very worthwhile goal. If you can do that, you’ve done great!
2. Career goals. Your book might give a big boost to your speaking career, medical practice or other endeavor.
3. Publicity goals. Your book could position you as an expert in your field, so that you get invited on radio programs, TV, speaking engagements, etc.
4. Publishing goals. Maybe your book will be noticed by a publisher who wants to re-release it, or you are offered a chance to write future books.
5. Networking goals. You meet agents, designers, journalists and others who could be wonderful contacts for the future.

Your expectations for your book should not be centered on copies sold. Instead, focus on developing and executing a brilliant marketing and PR plan, making key contacts, and finding ways to create value for readers, for the media and for organizations who might make bulk purchases. If you focus on those things, sales will take care of themselves.

Concentrate on meeting all 5 types of goals. That way, even if your sales are only moderate, but you do brilliantly in getting publicity and making contacts, you can consider your book a success.

Have a solid, long-term marketing plan.

Before you ever get close to even finishing your first draft, sit down and map out the basics of your marketing and promotional plan. The key questions you’ll need to answer:

• What is my marketing budget?
• When should my book be ready?

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• What will my price point be?
• How many copies do I need to sell to break even?
• How many copies do I want to sell?
• What marketing channels will I use to reach my readers?
• What relationships can I leverage to make bulk sales?
• What relationships can I leverage to get press coverage?
• Who will design my Website?
• Do I need a marketing staff?
• Will I do an e-newsletter?
• Will I hire a distributor or ship the books myself?

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• Do I want to be in the bookstores?
• Will I do “guerilla” marketing?
• What ancillary products can I produce (tapes, CDs, etc.)
• How can my seminars/consulting/current business support this book?

That’s a lot of material, but it’s all important. Take a couple of months and figure it out. You can also cut some time off your learning curve by learning from others who have done it already.

About The Author Dr. Jamie Fettig Are you interested in the one seminar that has created more Best-Selling authors than any other seminar? A seminar put on by the guy who has sold more books than every other book in the history of the world except the bible? Then get yourself to the Mega Book Marketing Seminar and train yourself to be a mega-successful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book

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Ok, you have your own ezine, but you find yourself wondering where all the subscribers are. Or you have built up a few already, but can t help but think that it is taking too long.

Follow this simple plan and you will be amazed at the flood of subscribers that will start coming into your autoresponder.

Day One

Let s start with three proven techniques to explode your opt-in subscriber base.

1) Launch a Lead Factory pay-per-subscriber campaign. This remark-
able service will allow you to generate a flood of opt-in subscribers on
autopilot! You will pay for this service, but it is a very good investment
to multiply that subscriber base. You can set up your account within an
hour at:
http://profitinfo.com/cgi-bin/lb.cgi?PI3811

2) Launch a free Push Button Leads campaign. It s free for the first 15
days and if you want to continue using it after that it s $20 a month.
Use it for the 15 days and you will know if it will be worth it to you to
continue based on the number of subscribers you get from it.
http://www.pushbuttonpublishing.com

3) Contact everyone in your address book and let them know about
your new website and newsletter. Ask them to subscribe to your free
newsletter and let you know what they think. If they like it, they can
tell their friends and family about it too!

Ok, you are well on your way. Relax and take it easy. The real work
starts over the next few days.

Day Two

Hope you had a good night s sleep and are well rested. Let s get down
to business and get back to building your subscriber list. Today, we will
focus on a free and powerful method for getting the word out about
your newsletter submitting to ezine directories.

You will be accomplishing several things with this technique:

1) You will establish links to your ezine on some of the top sites on the
internet.
2) Many directories will ask for your URL to post on their site which
could ultimately improve your search engine rating.
3) Subscribers! Let s not forget our goal. We want more subscribers!

Devote this day to submitting your newsletter to as many ezine
directories as you possibly can. Here is a list of some of the top ezine
directories on the net to get you started.

http://www.bestezines.com
http://www.ezineaction.com
http://www.ezine-dir.com
http://www.ezinelibrary.com
http://www.ezine-marketing.com
http://www.ezinesearch.com
http://www.ezine-swap.com
http://www.ezine-universe.com
http://www.ezinepublisher.org
http://www.directoryofezines.com

After you are finished submitting your ezine to these directories, do a
search on http://www.google.com for ezine directories and keep
going! Try to submit to 100 or more!

Hint: Jason Potash has a great software called EzineAnnouncer that
automates this tedious process of ezine submissions. EzineAnnouncer
comes pre-loaded with over 100 ezine directories. You can download a
free trial version of this software at: http://www.ezineannouncer.com

Congratulations! You are well on your way. We aren t through yet,
though. See you tomorrow.

Day Three

Today we will start with another free and powerful technique:
Announcement Lists!

Announcement Lists are mailing lists that are dedicated to announcing
new ezines on a daily bases and are extremely powerful and have the
potential of flooding your autoresponder with subscription requests.

Send a blank e-mail to the a few Announcement Lists so you can see
how it works and start submitting you own ezine. Here are a few to
get you started:

List_Builder-subscribe@topica.com
1_List_Advertising-subscribe@yahoogroups.com
AAnnounce-subscribe@yahoogroups.com
Add_your_list-subscribe@yahoogroups.com

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Now go to http://www.google.com and search for ezine
announcement lists and place your announcement on at least
100 different sites.

Hint: EzineAnnouncer can do this too.

Day Four

Whew, it s been a tough past couple days! Today is a little different.
It shouldn t be too bad.

Today, you will write an article. Whoops. A few hearts just jumped into
some throats. Some people will say, But I don t know how to write an
article! Well, today you MUST write one. It can be a simple How To
article, or something related to your home business, internet marketing,
affiliate programs or something along these lines.

Writing articles is absolutely the most effective way to market your
website and increase you subscriber base. Plus, it s FREE!

If you need to do some research, go to http://www.google.com and
do a search for your topic. For more help, check out:

Top Seven Tips for Writing Articles on the Internet
http://www.bookcoaching.com/freearticles/article-21.shtml

12 Tips for Writing Articles on the Internet
http://www.brisney.com/internet-writing.htm

Okay. You could feel contented to explore the consequent paragraphs. Keep reading, there are additional minutiae to follow.

Don t spend a lot of time on this. If you finish in 30 minutes, GREAT!
Just don t spend more than a few hours on this project. Your article
should be 500-1000 words preferably formatted to no more than 65
characters per line.

At the end of your article, create a resource box like the one at the
bottom of this article.

This allows the people who read your article to find you and learn more
about your business. When other ezines publish your articles, your
resource box will be included and will help you increase your traffic,
gain subscribers and improve your link popularity for the search engines.

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Now take a break. Relax and enjoy the rest of the day. Tomorrow, I will
tell you what to do with this article you just wrote.

Day Five

Now you have your article and your resource box, what do you do?
Let s start submitting it to article directories.

You will instantly get your articles posted on popular websites, which
will improve your link popularity and allow more opportunities for people
to find your website. Ezine and website publishers are always searching
these directories looking for articles to use for their own newsletters. When they publish your article, they are required to include your
resource box, which can lead to thousands of dollars worth of exposure
for you. And again, it s FREE!

Here are a few top article directories:

http://www.articlecentral.com
http://www.authorconnection.com
http://www.certificate.net/wwio
http://www.goarticles.com/
http://www.marketing-seek.com/
http://www.netterweb.com/articles/articlesubmit.htm
http://www.boconline.com/sub-art.htm
http://www.dime-co.com/articlesub.html
http://www.freesticky.com/stickyweb/submit.asp
http://www.web-source.net/article_submissions.htm
http://ezinearticles.com/add_url.html
http://www.howtoadvice.com/Submit/

Then go to http://www.google.com and search for article directories
and submit to as many of the results as you can. Try to submit to at
least 100.

Wow! Congratulations! You made it through these past five days and
now you can start reaping the rewards of your tremendous effort:
tons of subscribers.

But that s not all. Wash, rinse, repeat. That s right, do it over again
next week. You have to work to build that subscriber base you are
looking for. If you sit back and rest on your laurels, you will lose out.
You need to keep writing articles and submitting them to article
directories. Submit your ezine to a few new ezine directories every
day. Then watch as your subscriber base rises to the top.

About the Author

Thomas Holley publishes Home Business Tips, a fresh and informative
newsletter dedicated to supporting people like YOU! If you re looking
for the best rated home business opportunities, the latest time saving
tools and helpful support from an honest friend in the business, come
by and grab a F-R-E-E subscription today at: http://www.tlholley.com

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The acronym USP (Unique Selling Proposition) was created by
Rosser Reeves, marketing expert in the 1960’s. Over time,
his concept has been used by others, called different names
by different individuals and pretty much has taken on a life
of its own. You might know about this concept, but call it a
Unique Selling Advantage (USA), Competitive Advantage,
Elevator Speech or 30-Second Commercial. Dennis S. Vogel,
Internet author, says, “The biggest words for each of them
is UNIQUE!” One thing that seems to be consistent is that
USPs work best when they’re short and get your point across
- fast! During a recent teleclass I attended, held by Jay
Conrad Levinson, author of Guerilla Marketing Handbook,
mentioned creating a 7 word USP.

Have you ever had someone introduce themselves, using their
title, and then you tuned out the rest of their
introduction? Have you ever introduced yourself to someone
and watched an invisible wall come up between the two of
you?

When we tell people “what we are” instead of how our
services can benefit them or “who” we are, walls often pop
up. So how can you get and possibly keep someone’s
attention? Learn to introduce your business credentials,
without using your title. Create a few business and personal
USPs.

For example: If you’re at a networking meeting, you’ll first
shake the other person’s hand and then state your name.
Other things you might add to your USP are:

1. What makes the work you do unique as compared to others
in similar careers.
2. Something special about your business and how it can
benefit your new acquaintance.
3. An open ended question such as “tell me about your
business so that I can tell others about you”, “how long
have you been in business and/or lived in this area?” etc.
4. State your title somewhere in between what you say, vs.
saying it at the beginning.
5. Say something “daring” like “I’m in the happiness
business, is there an area in your life you’d like to make
happier”
6. If you have something new you’re promoting, don’t be
afraid to change your USP to include it.

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Once you’ve written what you want to say, ask your clients
questions about what makes your business stand out, what you
offer that is of the highest quality, etc. Why? You want to
state the benefits of doing business with you from the
clients’ perspective, not yours-and I can tell you that what
you see as a benefit of doing business with you may not be
what your clients feel.

Creating a few different business and personal USPs, then
practicing them, can make the difference between connecting
with people and not connecting. So practice your new
introduction on everyone you know until the words feel
comfortable to you… Practice in the mirror… and tell
everyone you know you’d like to borrow them to practice,
too.

Additional information on USPs can be found on the Internet
at:

USP History and The Basics
www.emediaplan.com/admunch/Biographies/Rosser.asp

A Compelling USP Description by Dale Chambers
www.cism.com/featurearticles/compelling_description.htm

If you don t have a USP (Unique Selling Point), Create One
by Karl Ruegg www.topten.org/public/AP/AP86.html

3 Steps To A USP By Barbara Ling www.riseway.com/usp.html

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How to Write an Elevator Speech
www.avnmembers.co.uk/knowledgebase/Business/elevatorspeech.htm

Use Your Unique Selling Proposition To Make The Sale by Jana
M.Kemp www.janakemp.com/article3.htm

Unique Selling Propositions (Some Questions To Consider)
www.virtualtechnocrats.com/selfhelp/businessebook/marketing/usp.html

Explains USA, UPS and all the other word’s they’re called by
Dennis S. Vogel www.voy.com/31049/17.htm

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MARKETING - 12 Unique Selling Propositions
http://www.homebiz.ca/News/Archives/052200.htm#MARKETING%20-%2012%20Unique%2
0Selling

Your USP: Why Should I Hire You? by Kevin Donlin
http://www.careerowl.ca/candidates/resources.htm

About the Author

Maria Marsala is an internationally known coach, author, and speaker. A former Wall
Street trader and manager, she is the author of the ebook
Thinking of Starting a Business… Let’s Talk About What’s
Next. Subscribe to her free ezine “Helping You and Your
Business Grow” at http://www.coachmaria.com

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