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Winning Strategies With Traffic Exchange Programs

 by: Paul Penafiel

Everyone knows what traffic exchange programs are and how their popularity have exploded within the last year. Some of you may have built a massive downline and accumulated hundreds of thousands of free high quality traffic credits sitting in your account, and you don’t know what to do with them?

Okay. Stop being unaware, comprehend it diligently to get ideal article which can enhance your intellectual capabilities. Go on reading, there are additional details to follow.

Luckily for you, I’ve had some free time to interview some top traffic exchange affiliates and program owners and asked them what to do with your free credits?

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Here are some of their recommendations. This strategy will only work with traffic exchange that allows you to transfer credits to other members.

1. Give them to your downline to motivate them to remain active within your organization.

2. If you run an ezine or newsletter, you can give it away as a contest prize or as a bonus for new subscribers. This will attract a new kind of subscribers which will create a diversity of readers to your newsletter.

3. Sell it at a discount. Although this strategy will not be popular with program owners and this action might cause your membership to be terminated, so be careful. I don’t recommend it myself.

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4. Package it with either your own products/services or another affiliated programs to entice buyers, thus adding value.

5. Give it away as a gift or as a token of your appreciation to someone that helped you online. Who knows, that person could be a heavy hitter, besides, who’s going to turn down a free traffic.

6. You can barter it. For example in exchange for 500 hits, you could have your signature lines added to someone’s ad campaign using a safelist submission service or software such as Safelist Boys on a weekly basis.

7. You can exchange your free credits with members from a different traffic exchange program, thus leveraging your time. For example, you can trade your 2,000 Webmasterquest credits with 2,000 Trafficswarm credits. You can find potentialtrade partners at forums and discussions groups.

8. Give it away to expand your downline in your favorite traffic exchange program. For example, you can entice your prospect by adding an additional 500 credits on top of their signing bonus when they sign up.

There you have it, there are so many ways you can exchange or giveaway your outstanding traffic exchange credits that you have never thought of before. Take full advantage of them while they last, especially if you are in the receiving end, they will save you alot of time from hours of surfing.

Aren’t internet marketing fun?

About The Author Paul Penafiel is a member of Lifestylenetworker, a group of internet marketers where we recommend only the best surf4hits programs to build our list of contacts. For more info, please visit: http://tinyurl.com/hmky myfivebucks@hotmail.com

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

Okay. Now that you have read till this point, we commit that additionally you will have something exciting. You would like to be coherent with this piece of literature to acquire more.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

What is your belief about the adequacy of this piece of information?

Many of the readers were satisfied by this excerpt. To few, unproductive!

You can analyze the write-up in the best possible manner. Go through this till the close to feel if it works for you.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

Fine. Further insight to the piece of the article may be a surprise to the reader. Your longing for facts could get quenched further.

In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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Copyright 2005 Ron Hutton

OK boys and girls. Today we’re having a pop quiz.

I heard that groan. Don’t worry. This will be over in a matter of seconds.

Q1: “__________” is King.

Q2: Link “____________” and link “____________” matter oodles to Google.

The answers are provided in the following…

Are you hearing a lot of talk from marketers about writing and submitting artic|es to art:cle directories and other ezine publishers? I knew you were. There’s been a glut of articles on writing articles. For good reason.

Very well. Have you acquired the worth of this write-up? I’m positive you must have.

We know no limits. You will go through more write-ups. Be certain not to forget the hierarchy on at the close of this write-up.

Now I haven’t been actively writing and submitting articles until just recently, but the effects have been noticeable. So, what have I noticed?

In the last 4 weeks, I submitted three artic|es to a broad network of article directories and announcement groups. Yes, I did take one week off. So call me a slacker. The three article titles that I submitted were:

“How to Put Your Bookmark on Top Every Time.”

“When a Customer Has Done Everything to Get Your Goat”

“We’ll fix that later…”

I’m going to report the following numbers in real time as I’m writing this article. This relates to “Q2″ above. You can do this too because I’ll describe each step exactly. It’s real simple.

1) Go to http://www.google.com 2) Type the exact article title for each of the following titles and put it inside of quotation marks. (The quotation marks force Google to look for the exact phrase.) 3) Click the “Google Search” button, and… 3) Be am@zed.

Google reports:

“How to Put Your Bookmark on Top Every Time” - Indexed on 5,820 pages

“When a Customer Has Done Everything to Get Your Goat” - Indexed on 62 pages

“We’ll fix that later…” - Indexed on 554 pages

Now, am I going to tell you that in 3 weeks time I’ve managed to generate 6,436 inbound links to my website? Not. Submitting artic|es doesn’t do those kinds of miracles, but my artic|es are definitely out there for other webmasters and ezine publishers to use.

Unique visitor count to GoThrive.com has double since starting my article submissions, and as the artic|es get picked up and published, the inbound links will continue to materialize with time. Not a bad investment of time since the entire process of writing the article and submitting it takes no more than one hour per week.

Inbound links pointing to your website are a very good thing to have. This is part 1 answer to question 2 above.

Link Popularity.

The second part of the answer to question 2 above is equally important. You see, it’s not just how many inbound links are out there voting for your site, but it’s also important that they’re voting for the right thing.

Link Reputation.

Let’s say you have a website that promotes running shoes, and you write an article on the wonderful benefits of odor eaters. When you write your article, you’ll have the opportunity to include a resource box at the end of your article and this is where you can capitalize on your chance to build link reputation.

Okay. You’ve been patient enough to read till this point, it means you are in fact curious in ezine and . Continue reading, there are extra details to follow.

The idea behind “link reputation” is that the inbound links use keywords in the text that match the theme of the page to which the link is pointing.

One more time nice and slow. I don’t want you to miss this.

*** The idea behind “link reputation”… *** is that the inbound links use keywords in the text *** that match the theme of the page *** to which the link is pointing.

This is a fundamental SEO principle that you should keep in mind not only when writing a resource box for an article, but also when you’re designing your web pages.

So, to do this right, you’ll want your odor eater article’s resource box to have an odor eater keyword-laden link pointing to an odor eater page on your running shoes website. Does that make sense?

As the article’s author you’re in the perfect position to get the second part of the linking equation just right.

~ You decide what your resource box will say. ~ You decide what keywords are used in the link pointing to your website. ~ And you decide which page the link is directed to.

2 down. 1 to go.

Now for Q1. “Content is King.” There. I said it. There’s no disputing that all of the major search engines crave content. Enter stage left, Mr. Article Author.

If you’re writing artic|es and submitting them to article directories, you also need to be posting those artic|es on your 0wn website. When you do so, add about 20% unique content to your webpage so that it’s not exactly like every other webpage that’s been uploaded to the net. Search engines don’t like to see a lot of duplicate content, so take this little extra step to make sure that your page is unique.

Let’s review…

Q1: “_____________” is King.
A1: “C_o_n_t_e_n_t” is King.

Okay. Stop being unaware, comprehend it diligently to get ideal article which would add to your intellectual capabilities. Bask in reading further as some crucial details would follow.

Q2: Link “___________________” and link “___________________” matter oodles to Google.
A2: Link “P_o_p_u_l_a_r_i_t_y” and link “r_e_p_u_t_a_t_i_o_n” matter oodles to Google.

The service that I’ve been using for article submissions is SubmitYourArticle.com (http://www.submityourarticle.com), and I’ve got to say that I love it. I make one submission using SubmitYourArticle.com and my article is automatically submitted to an additional 22 article directories with only one click of the mouse. They offer a number of cool tools and if you’re looking for content for your 0wn website, it’s a terrific place to start.

Start today by casting a vote for your 0wn website. Nobody will mind. In fact, you’ll find that there are large masses of ezine publishers and webmasters who’d be glad to vote for your website too.

About the Author

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to “GoThrive Online”, for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools…
http://www.gothrive.com

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How To Generate FREE Publicity For Your Product, Service, or Cause…

 by: Thom Reece

One of the most misunderstood and most underutilized promotional tools available to small businesses is FREE PUBLICITY.

Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage.

And…with the addition of new e-mail based media release services…even the paper, envelopes and postage can be eliminated.

Most new businesses start out on the proverbial shoestring budget. There never seems to be enough money available to do needed advertising.

Professional marketing assistance seems like an unaffordable dream, and there is always “one more piece of equipment” that needs to be purchased.

Add in other concerns, and it’s no surprise that marketing and promotion end up last on the long list of perceived needs. They should be among the first!

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A well-executed and on-going publicity program can dramatically improve your chances of success in the marketplace. Whatever you want to achieve promotionally… you’ll accomplish it faster and less expensively with a knowledge of the publicity game.

You can generate high volumes of traffic to your web site, increase direct sales, generate qualified sales leads, shorten your selling cycle, enhance your image, and boost your cash flow, with free publicity!

Free publicty is the perfect promotional tool for start-up companies. Why? Because it’s cheap…and it’s available.

While I can’t make an expert publicist out of you in one short article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base. Let’s get started…

WHAT IS PUBLICITY?

Publicity is NEWS. News about your company, its products or services, its personnel, etc. Anything that has a legitimate news angle will probably find a number of editors eager to publish it for you…free.

Why are editors willing to do this? It’s their job! Editors are charged with the responsibility of filling up page after page of space (or, in the case of radio or television, minutes of time) with information that is timely and useful to their readers or listening/viewing audience. Theirs is a formidable task, performed under the constant pressure of deadlines. Your news release helps editors do their job.

It’s important, however, to differentiate a legitimate news story from what should be paid advertising.

To acomplish this, editors typically ask themselves two questions when reading your press release:

Who cares?

Who already knows?

If the answer to the first question is “a large number of my readers or listeners”, and the answer to the second question is “very few”, then your release stands an excellent chance of publication.

Remembering the old axiom of “Nothing is older than yesterdays news”, it also becomes obvious that your news release must be timely. In other words, the news must be new.

THE TOOLS OF PUBLICITY…

The principle tools of publicity are:

News Release

Press Kit

Press Conference

Feature Story

Letters to the Editor

Media Lists/Selection

The news release is the most useful (and most used) form of communicating news to the media. When coupled with a well-selected media list, the simple news release is a very powerful tool that you can start using today.

THE NEWS RELEASE…

Your release (news story) should typed, double-spaced, with wide margins on one side of 81/2″ x 11″ plain white paper (or letterhead). Never hand-write a news release.

Keep it simple. Follow the standard news story format of Who, What, Where, When, Why, and How, and you can’t go wrong. Use simple sentences (seven words or less). Use short paragraphs (seven sentences or less).

Use as many simple single-syllable words as possible. Remember, you’re trying to convey news…not impress William F. Buckley. Omit the superlatives. Words such as best, greatest, finest, unique, one-of-a-kind, and highest quality don’t belong in news releases.

All right. Your heightened force to research more would be rewarded further. Go on reading, you’ll acquire some further cognizance.

Don’t say anything you can’t back up with facts.

your news release will generally fit on one sheet of paper…rarely more than two. If you have more than 400 to 500 words (roughly two pages of double-spaced copy), you should probably rewrite the release.

If necessary, editors will cut your release to fit available space. Your story will be cut from the bottom up, so make sure you tell the most important details in the first paragraph or two.

The editor has no obligation to run your news release. Your release will be judged on it’s own merits. If it meets the standards of publication…(Who Cares?–Who Knows?), and space is available, your release will probably be published.

You should keep in mind that one of your long-term goals is good media relations. Accordingly, you should never complain to an editor if he or she does not use a particular release. Keep submitting good releases, and you’ll get your share of free space.

FORMAT IS IMPORTANT…

Savvy publicity seekers make sure that their news releases look professional. The following layout formula will serve you well:

Make a special form with the heading “NEWS RELEASE” prominently printed at the top, along with your company name and address.

In the upper left corner print “FOR ADDITIONAL INFORMATION:”. Fill in the appropriate contact information and telephone, fax, e-mail, url, etc.

Drop down three lines and print “FOR IMMEDIATE RELEASE” next to the right hand margin.

Drop down two inches and type your story headline in all capital letters.

Drop down three spaces and begin the body copy of your release at the left-hand margin as follows: “(Your Town, State–Date)”xxxxx xxxxx xxxxx xxxxx…”

End your release by centering “(—–30—–)” or “(—-end—-)” three or four lines after the last line of the story.

MEDIA SELECTION…

The slant of your news story will dictate the media selection. If you are a local retailer serving a limited goegraphical area, your media list will include all of the appropriate newspapers, radio stations, television stations, magazines, community web sites, etc. serving your market area. Your release would be written to a general consumer audience.

On the other hand, if you are a small manufacturer selling specialized equipment nationally, your media list would be targeted to industry trade publications, newsletters, trade associations, and other relevant trade outlets and business media. Your release would be written for a more focused audience of end users and trade press editors (in the hope of a possible feature article).

Well. Stop being kiddish, scratch the surface to get ideal piece of literature which might add to your intellectual capabilities. Just keep on reading, there are extra minutiae to follow.

In all cases, releases should be customized to the target audience so that the editor will quickly see the news value to his or her readers or listeners.

DISTRIBUTION OF YOUR RELEASE…

There are now three means of distribution of your news release: (1) Regular Mail, and (2) Electronic Mail (e-mail), (3)Fax transmission.

Always mail your news releases by first class mail. Address them, whenever possible, to the editor…by name. If you don’t know the editor’s name, check the publications masthead or call the publication and ask.

You may also want to check current media guides online or at your local library…usually found in the reference section.

A word of caution. Media people change jobs often, and media guides may not be up-to-date.

If you are unable to identify the proper person, you can simply mail to “Editor”, but this is the least desirable alternative.

DO IT NOW…AND DO IT OFTEN…

What is the key to being effective with a publicity program? Start using the skills you have just learned… right NOW! Don’t worry if you feel a certain lack of confidence. You’ll only gain confidence by writing a few news releases an distributing them. You’ll be amazed at how easy it becomes once you’ve written a few.

If you consistently turn out at least one good news story each and every week, you’ll probably have to double your trips to the bank to deposit the increases in sales and profits that come your way through FREE PUBLICITY!

© Copyright 2005 Thom Reece All Rights Reserved

About The Author Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.e-comprofits.com] .Thom can be reached by email at: thomATe-comprofits.com onlinemktgroup@gmail.com

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Copyright 2005 David Frey

Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.

Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.

The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1

Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2

Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3

Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.

This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4

The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.

The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.

In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.

Referral System # 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 6

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But, why to stop in midway? One has to be patient while reading because the hindmost word could make a difference.

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

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But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:

By Referral Only

By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Conclusion

Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.

The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.

In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.

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About the Author

David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com

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The US House of Representatives has recently passed the “Spy Act” - or to give it its full title - the Securely Protect Yourself Against Cyber Trespass Act. This aims to prevent software companies from installing spyware on users PCs without their knowledge, and anyone found guilty of breaching the act faces a fine of up to $3 million.

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Does this mean the end of spyware as we know it? Unfortunately the answer is no, not really. The problem is that most spyware can continue to operate in exactly the same way as it does now, by asking the computer user to agree to a licence before it installs itself. The majority of people who are faced with a lengthy legal-looking page of text when installing a new program, automatically click the “I Agree” option without reading the terms. Therefore spyware programs can quite legally continue to piggy-back their way onto PCs.

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Add to this the fact that a large percentage of spyware originates from outside the US, and it quickly becomes clear that the Spy Act realistically has about as much chance of success as the Can-Spam act did in attempting to stop the deluge of junk email that arrives in our mailboxes every day.

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Spyware can be a lucrative business for advertisers and software vendors, and with the average home PC already carrying around 26 spyware and adware programs, it’s a problem that looks set to become worse before it gets better. In time, additional international laws may reduce the problem, but for the present at least, every PC user should keep up-to-date anti-spyware software running on their machine.

About the Author

Grant Rogers is an independent computer security consultant. You can find more information on anti-spyware and adware software at http://www.spyware-adware.info

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Copyright 2005 Ron Hutton

OK boys and girls. Today we’re having a pop quiz.

I heard that groan. Don’t worry. This will be over in a matter of seconds.

Q1: “__________” is King.

Q2: Link “____________” and link “____________” matter oodles to Google.

The answers are provided in the following…

Are you hearing a lot of talk from marketers about writing and submitting artic|es to art:cle directories and other ezine publishers? I knew you were. There’s been a glut of articles on writing articles. For good reason.

Now I haven’t been actively writing and submitting articles until just recently, but the effects have been noticeable. So, what have I noticed?

In the last 4 weeks, I submitted three artic|es to a broad network of article directories and announcement groups. Yes, I did take one week off. So call me a slacker. The three article titles that I submitted were:

“How to Put Your Bookmark on Top Every Time.”

“When a Customer Has Done Everything to Get Your Goat”

“We’ll fix that later…”

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I’m going to report the following numbers in real time as I’m writing this article. This relates to “Q2″ above. You can do this too because I’ll describe each step exactly. It’s real simple.

1) Go to http://www.google.com 2) Type the exact article title for each of the following titles and put it inside of quotation marks. (The quotation marks force Google to look for the exact phrase.) 3) Click the “Google Search” button, and… 3) Be am@zed.

Google reports:

“How to Put Your Bookmark on Top Every Time” - Indexed on 5,820 pages

“When a Customer Has Done Everything to Get Your Goat” - Indexed on 62 pages

“We’ll fix that later…” - Indexed on 554 pages

Now, am I going to tell you that in 3 weeks time I’ve managed to generate 6,436 inbound links to my website? Not. Submitting artic|es doesn’t do those kinds of miracles, but my artic|es are definitely out there for other webmasters and ezine publishers to use.

Unique visitor count to GoThrive.com has double since starting my article submissions, and as the artic|es get picked up and published, the inbound links will continue to materialize with time. Not a bad investment of time since the entire process of writing the article and submitting it takes no more than one hour per week.

Inbound links pointing to your website are a very good thing to have. This is part 1 answer to question 2 above.

Link Popularity.

The second part of the answer to question 2 above is equally important. You see, it’s not just how many inbound links are out there voting for your site, but it’s also important that they’re voting for the right thing.

Link Reputation.

Let’s say you have a website that promotes running shoes, and you write an article on the wonderful benefits of odor eaters. When you write your article, you’ll have the opportunity to include a resource box at the end of your article and this is where you can capitalize on your chance to build link reputation.

The idea behind “link reputation” is that the inbound links use keywords in the text that match the theme of the page to which the link is pointing.

One more time nice and slow. I don’t want you to miss this.

*** The idea behind “link reputation”… *** is that the inbound links use keywords in the text *** that match the theme of the page *** to which the link is pointing.

This is a fundamental SEO principle that you should keep in mind not only when writing a resource box for an article, but also when you’re designing your web pages.

So, to do this right, you’ll want your odor eater article’s resource box to have an odor eater keyword-laden link pointing to an odor eater page on your running shoes website. Does that make sense?

As the article’s author you’re in the perfect position to get the second part of the linking equation just right.

~ You decide what your resource box will say. ~ You decide what keywords are used in the link pointing to your website. ~ And you decide which page the link is directed to.

2 down. 1 to go.

Now for Q1. “Content is King.” There. I said it. There’s no disputing that all of the major search engines crave content. Enter stage left, Mr. Article Author.

If you’re writing artic|es and submitting them to article directories, you also need to be posting those artic|es on your 0wn website. When you do so, add about 20% unique content to your webpage so that it’s not exactly like every other webpage that’s been uploaded to the net. Search engines don’t like to see a lot of duplicate content, so take this little extra step to make sure that your page is unique.

Let’s review…

Q1: “_____________” is King.
A1: “C_o_n_t_e_n_t” is King.

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Q2: Link “___________________” and link “___________________” matter oodles to Google.
A2: Link “P_o_p_u_l_a_r_i_t_y” and link “r_e_p_u_t_a_t_i_o_n” matter oodles to Google.

The service that I’ve been using for article submissions is SubmitYourArticle.com (http://www.submityourarticle.com), and I’ve got to say that I love it. I make one submission using SubmitYourArticle.com and my article is automatically submitted to an additional 22 article directories with only one click of the mouse. They offer a number of cool tools and if you’re looking for content for your 0wn website, it’s a terrific place to start.

Oh yes! You would feel contented to explore the following paragraphs. Get additional benefits by taking a look at this further.

Start today by casting a vote for your 0wn website. Nobody will mind. In fact, you’ll find that there are large masses of ezine publishers and webmasters who’d be glad to vote for your website too.

About the Author

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to “GoThrive Online”, for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools…
http://www.gothrive.com

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Introducing Really Simple Syndication in ASP.NET

Really Simple Syndication (RSS) is an XML standard for declaring content entries for small content feeds. The RSS format has gained popularity over the years due to its simplicity. The XML file formatted according to the RSS specification is either found as a physical file or is obtained via a Web site that handles the request and sends the content over the Internet to the client. The RSS format is as given below

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The XML format for RSS declares that the XML must have a root element of , which identifies the document. This is shown in the following sample snippet. The element contains one element and then many elements that hold the element.

Most of the elements declared by the RSS specification are optional. However, some elements need to be declared to make the code functional.

The element should contain the following children:
Item (at least 1)
Title
Link
Description

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The plentiful information on is also being given by us. Be positive not to forget the hierarchy on at the close of this literature.

The tag should contain the following children:
Title
Link
Description

Each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. After you complete the creation and validation of your RSS text file, register it at the various aggregators. Now, any website can grab and display your feed regularly, driving traffic your way. Update your RSS file, and all the external sites that subscribe to your feed will be automatically updated.

RSS can not only display your news on websites and headline viewers but also display data in products and services like PDAs, mobile phones, email ticklers, and voice updates. RSS also enables you to automate email newsletters easily. In addition, affiliate networks and partners of like-minded sites can access each other’s RSS feeds and automatically display the new stories from the other sites in the network, which as a whole drives more traffic. Plenty of RSS aggregators are available that automatically grab RSS files from the content providers and present the news in a many ways.

To access online version of the above article, go to http://www.dotnet-guide.com/rss.html

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About the Author

Visit http://www.dotnet-guide.com for a complete introduction to .NET framework. Learn about ASP.NET, VB.NET, C# and other related technologies.

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Copyright 2005 Rok Hrastnik

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other content consumers (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again

While achieving not more than marginal penetration, its usage is growing with astounding speed.

Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

>> BUT WHAT ARE RSS FEEDS?

RSS content is delivered through RSS feeds — simple files structured in a specific way.

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These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher s web site), presented in a linear list.

But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

It s just like subscribing to e-mail newsletters, only that there s no e-mail involved and consequently no spam or spam filters.

But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.

In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content.

Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way.

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And, for the best part, most RSS aggregators are free to use, so there s really no excuse to not get started today. And by the way so are quite a few RSS publishing solutions!

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Yes, RSS is the free way of getting your content delivered every time.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5

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