December 2006


General06 Dec 2006 11:05 am

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Increasing Your Web Site s Visibility Through Improved Positioning

 by: Brandon Milford

One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost.

Writing Articles

Viral marketing is a very powerful tool if you can capitalize on it. Writing articles is a great way to encourage people to pass your information on to the next person. By writing articles and including your information, along with a link to your website in the byline, you are building rapport with the reader (IE: showing your knowledge of the topic(s) in which you are writing) and also providing a way for the reader to easily click over to your website. If someone enjoys your articles they will forward them to others they know and/or include them as content in their e-newsletter or website. Website owners and e-newsletter publishers are always looking for content and by writing a number of credible articles they will certainly use these within their online publications. You can also submit your articles to websites such as Article City who will offer them to others who are need of content.

Search Engines

Search engines are a wonderful way to drive targeted visitors to your website, however most find it too difficult to achieve high rankings. There are two approaches to Search Engine Optimization: on-site and off-site optimization. On-site optimization, as the name implies, involves changing your current site. Examples include: inserting the keywords within the title portion of your website, changing the page links to directly relate to the keyword/key-phrases that you are optimizing (IE: if you are optimizing the key-phrase golden lamps, changing the page name from xyzcompany.com/lamps.html to xyzcompany.com/golden-lamps.html ), increasing keyword density on your website (the percentage of times that a keyword appears on your page), and including the keywords in the meta-tags and alt-tags.

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Off-site optimization has two main elements: your domain name and incoming links. If starting from the beginning, research has shown that choosing a domain name that contains your main keywords separated by hyphens can improve positions. If your current site s domain name is not keyword-rich, you may choose to build an informational website that is optimized to rank well for your targeted, most competitive terms. Building links, either for the informational web site or your current site has been shown to have a strong direct correlation to improved search engine rankings. The greater quantity and quality of links that you have to your web site the better. Ideally, links coming to your site from other web sites will have your targeted keywords in the anchor text, that is, the text that is underlined and clicked to get to your site.

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Let s re-cap On-site and Off-site optimization and then I will go into more detail that should help you properly develop an info-site .

On-site Optimization

  • Include the keywords within the title portion of each page (IE: in the upper left most corner of the browser window)

  • Change the page links. More descriptive page links that include the specific keyword/key-phrase that you are optimizing for with hyphens between each word favors positively for the search engines.

  • Keyword density is important in ranking high on the search engines because if the keyword/key-phrase appears a high percentage of time within a page, the search engine sees this page as important and this will increase your ranking for that keyword/key-phrase. A recommend keyword density percentage is between 3-10%. You can easily find the keyword density of a web page by utilizing this tool: Live Keyword Analysis. An additional note: search engine crawlers also place additional weight on keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in bold, and those that fall between the tags (IE: Keyword goes here).

  • Include the keywords in the meta-tags and alt tags. Although meta-tags do not carry the dominate weight in search engine rankings as they once did, it is still very important to include your keywords/key-phrases within the meta-tags of your site. Also, be sure to include the keywords in the alt-tags on your site.

Off-site Optimization

  • Exchange links with other websites that are relevant to yours. Be sure that these sites have a Page Rank of at least 4. Google s search engine crawlers measure the popularity and relevancy of those sites that link to you.

  • Be sure to include the keywords/key-phrases within the anchor text of the hyperlinks that lead to your site.

  • Building an info-site to lead visitors to your main website. This is a powerful tool for increasing the number of targeted visitors to your site. This includes both on-site and offsite optimization techniques. Below are the steps to lead you through the process.

1. Register a domain that contains the exact keyword/key-phrase that you wish to optimize and separate these keywords with hyphens. Remember: it does not matter if this domain is long because visitors will be clicking over from the search engine to your site, not typing out the URL. For instance, if our website sells web marketing consulting services and we wish to optimize the key-phrase web marketing consulting we may choose a domain such as: web-marketing-consulting-resources.com

2. Be sure to include text links to every page on your site with the page names displaying the keywords that you are optimizing. Many sites bury the page links within images and the crawler cannot read these. By including text links to each page you can overcome this problem. As far as the names of your pages, include the keywords within the page names. For instance: web-marketing-consulting-resources.com/web-marketing-consulting-portfolio.html

3. Each page should have a keyword/key-phrase density of 3-10%. Be aware that if you go much higher than this your pages can be red flagged as over optimized and may be punished by the search engines. Also, be sure to include the keyword/key-phrase within the title portion of each page (the upper left most corner of the browser window).

4. Include a resources section within this info site that provides articles and links to other relevant sites that you have traded links with (they should have a Page Rank of at least 4). Write as many articles as possible and include them on this page along with a brief bio and a link to your website. The remainder of the articles should come from other credible resources within your industry.

5. Include a graphical link on every page that links over to your main site. For instance, going back to our web marketing consulting business: If our company name is XYZ Web Marketing, we would include a link on every page that states We recommend XYZ Company for all of your Web Marketing needs . Somewhat like a sole advertisement for your business contained within this info site .

6. Continue building your Resources page until it is packed with articles and quality links. I recommend having over 100 high quality links and at least 35 articles directly related to your industry.

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7. After and only after you have fully completed these steps should you submit your website to the search engines.

About The Author

Brandon Milford is the Director of Marketing for Broadwick Corporation, makers of IntelliContact Pro (http://www.intellicontact.com) Easily Build, Send and Track Permission-based email newsletters.

brandon@broadwick.com

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General06 Dec 2006 11:00 am

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Copyright 2005 Mal Keenan

For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation and the primary reason they left the “rat race” is spiritual fulfillment.

Like fulfillment, the word ’spirituality’ has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or “outwardly manifested,” by our sense of self and our sense of respect for others.

To me it is not about “hairy fairy” nonsense or an outward display of how “spiritual” one is.

Objectively, spirituality embraces the theories, practices and social structures that answer the existential questions that arise out of the nature of being human “Who am I?” “What are I?” and “What is my purpose?”

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Spirituality is not about converting you to a specific way of thinking. It is
about your personal insights and experience, associated with your personal quest to discover your essence or “true identify.”

The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you’re feeding your spirit along with your bank account.

Fundamental Human Values:

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According to India s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide the foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

William C. Miller, Co-Founder, of the Global Dharma Center, agrees, but also finds that “spirituality” is just as ubiquitous in the workplace. Miller says the fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in the fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning at the workplace is good for business because it improves morale and productivity.

Here’s his view of how you can fold spirituality into your daily business dealings:

Concern for well-being - motivates great service
Responsibility - fosters quality and integrity
Caring - stimulates collaboration
Truthfulness - fosters honest relationships
Inner peace - fosters wise decisions

With so many people working longer hours and for more years, there is a greater need for them to incorporate the spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems in the new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller’s pairing of spiritual goals with business goals so powerful.

Although no one would deny the benefits of a technology-driven information age, its profoundly de-humanizing effect can’t be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it’s no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even the most committed business owners.

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To combat these feelings of stress and alienation, it’s important to create meaning and purpose in your work in other words, an environment that provides spiritual fulfillment along with your “paycheck.” It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it’s especially true if you’re a small business owner with a “mom ‘n’ pop shop.”

To keep your competitive edge sharp, it’s in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.

About the Author

Receive My FREE Seven Day Report On How Success In Online Business AND Life Has More To Do With Inner Belief Than The Actual “Donkey Work” Expended:
http://www.conceiveandbelieve.com

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creating a church newsletter

General05 Dec 2006 11:04 am

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13 Ways To A Build A List Of Readers Of Your Ezine

 by: Joop Liefaard

If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. This article is about how you build a list of subscribers to your ezine.

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There are many ways to approach people and ask them to join your list. Because that is what it is all about.

Building your list

What is already available?

Maybe your business exists for some time and you have already customers. Add them to your list. If you have salesmen or -women in your staff (in case part of your business is off-line), ask them about their contacts as well. Check business cards and business correspondence (bills, invoices etc.).

A form on your web site.

Place a form on your web site where visitors can subscribe to your ezine. You can find the html code for a form on the internet and often your web host company offers forms for free.

Ezine directories

Ezine directories are a great place for you to promote your ezine. There are ezine categories for any kind of business. Before you submit your ezine you have to make a description of it. The description has to be short and compelling and reflect what your ezine is about. Search in an ezine directory for ezines like yours and read the descriptions. This gives you an idea about how the description should be.

Here is a list of directories where you can submit your ezine. There are more. You can find them in any search engine.

  • www.bestezines.com
  • www.ezineaction.com
  • www.ezine-dir.com
  • www.ezinesplus.com
  • www.ezine-universe.com
  • www.ezinelocator.com
  • www.ezinesearch.com
  • www.ezine-swap.com
  • www.newsletteraccess.com/
  • www.promotefree.com/
  • new-list.com
  • www.newsletter-directory.com/
  • Zinos
  • Ezines Hub
  • EzineLinks.com
  • www.ezinedepot.net
  • Electric Pen

Online advertising

Place ads online to promote your ezine.

Announcement Lists

Announcements Lists are email lists where publishers can announce their ezine. Every list has some rules you have to follow before announcing, like name of the ezine, circulation, a short description, age category, where to subscribe etc. You also have to subscribe to the group before you can post.

Here are url’s of some announcement lists:

  • 1 List Advertising
  • 100Sightings
  • 2000 Publications
  • A1Promo
  • Add Your List
  • All My Lists
  • List Your List
  • List Announcement
  • eAnnounce
  • List Advertise
  • Get More Subs

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  • Get More Subs (Topica)
  • Promote List
  • List Builder
  • Promote your List

Offline advertising

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Place ads about your ezine in magazines, journals etc., that are related to your business and promote your ezine or online newsletter there. If you sell products about dog food, you may advertise your ezine in magazines and trade journals about dogs. You can also place a small ad in the pets section of your local newspaper and the pet store.

Flyers

Distribute flyers at busy traffic points in your city or at markets, related to your business.

Business card

Mention your ezine and the subscribe email address on your business card.

Free Ads

Offer space for free ads. This attracts subscribers. If you consider doing this, don’t forget to include this option in the description of your ezine. When potential subscribers search the directories they can see that you offer space for free ads.

Signatures files

Include at the end of your outgoing emails a short message about your ezine. Mention in the sig file where they can find your ezine and how they can subscribe. Don’t forget to include the sig file also in your replies to emails.

Ad Swaps

Offer colleague publishers space for an ad in which he promotes his eziner. In return you can advertise your own ezine in his. Make for this purpose a compelling ad. The description of your ezine can be a guide for this. Here are some nice places for an ad swap:

  • The Free Directory of Ezines
  • Internetmarketing-success.com
  • List Directory
  • Ezineswap.com
  • Shann’s Ezine
  • Money Minute Ezine
  • SwapResources .com
  • Binky’s Ad Swap Club
  • BizPromo.com
  • HomeBasedProfit.Com
  • KCD Webdesign and Hosting

Ad Co-ops

An ad co-op means that you place ads that are delivered to you by an intermediate. A person who offers ad space on the net. You place the ads he acquires and in return you can add the email address of the person who advertises to your list.

Ad co-ops contribute a great deal in building your list and you will see a rapid grow but the subscribers are not always the subscribers you want. The importance is often exaggerated

Recommendation

Ask your subscribers to recommend your ezine to family, friends, acquaintances, colleagues, business relations etc. You can e.g. put a small form in your ezine where subscribers can enter the email address of friends, family etc.

In closing

As you see… there are many ways to promote your ezine and build a list. When you do a brainstorm session you may even find more.

About The Author

Joop Liefaard uses his experience as a human resources manager to help home business owners to better organize themselves and their enterprises. Visit his website at http://www.compazz.com for information about home business opportunities and resources.

articles@compazz.com

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General03 Dec 2006 11:00 am

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Are you ready to do business online? There are many things that you need to make sure you have, to ensure flexibility and security for your online store. In this article, we will outline the basics of bringing your business online.

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Shopping Cart Software
There are several different solutions that you should consider for your shopping cart software that we will go over here. First off, you can open a Yahoo Store. This is a good solution for people without much technical knowledge, and doesn’t take too much to set up. However, you need a lot of flexibility, you should probably consider another solution. My personal favorite is osCommerce. This is an open source (so its free!) shopping cart solution with a big, very active community to help you out along the way. Your host will need to have PHP and MySQL for osCommerce to function. It is very simple to run an unmodified version of osCommerce. You just download it, upload it to your server, and run the web-based install, or if you have Fantastico, you can automatically install it from there. There is a web-based administration backend allowing you to add products to your store and edit configuration settings. There are many contributions that you can install to customize your store, butminimal knowledge of PHP is needed. I think that osCommerce is a great solution for many people. Another popular shopping cart is Miva Merchant Pro. Unlike osCommerce, this one isn’t free, but there are hosts who can license it to you at a monthly rate. This can be a very costly solution, but they do have many very happy users of the program. There is a clean GUI (graphical user interface) and a nice administrative backend. Both osCommerce and Miva Merchant Pro require you to find a web host, but with Yahoo Stores you are hosted directly by Yahoo.

Merchant Account
This is a necessity of any ecommerce business, because you need to be able to take payment in your store. There are several different ways you can go here. You can either go with a 3rd party processor, or a true merchant account which is built into your shopping cart. The most well-known 3rd party processors are Paypal and 2CheckOut. If you are going with Paypal, I would strongly recommend you have another payment processor as well. There are many users who won’t buy from someone who only accepts Paypal, but then again there are users who would only go with someone who accepted Paypal. Personally, I’d recommend using Paypal and a merchant account. A merchant account makes your store a lot more professional, and gives you more flexibility. There is a unique company that you can get a merchant account from called ProPay. You get a “virtual credit card terminal” and there are no monthly fees, just a low annual fee.

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Web Host
If you have a website, you need a web host! For most shopping carts, you will need PHP and MySQL, so make sure that you look for hosts that support the technology that you need. If you go with a Yahoo Store, your hosting is taken care of by Yahoo. If you choose osCommerce, Miva Merchant Pro, or another shopping cart program, you will need to find a web host. If you plan on collecting credit cart numbers directly on your website, you will need a SSL certificate. To have a SSL certificate, you need a dedicated IP address. Most hosts will offer you a dedicated IP address for an extra monthly price. You can get a SSL certificate for $29.99 at GoDaddy (http://godaddy.com).

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About the Author

Dave Summits is very knowledgable in the field of web hosting. He writes articles for http://webhostinginsider.net.

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do business online

General02 Dec 2006 11:02 am

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Scrapbooks are very popular these days. I think that almost everyone wanted to capture family histories and stories in any which way they can. And with the onset of digital technology, scrap booking has even extended to newsletters and journals with photos and illustrations online and in the email. They’ve become so popular that it’s not surprising to receive an entire scrapbook from your relatives and friends and loved ones even across the globe.

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With the advanced technology, people have been using graphic design and desktop publishing software to help them create wonderful and creative scrapbooks. Two of this well-known software is CorelDRAW Graphics Suite 12 and WordPerfect Office Suite 12.

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Each of the software has their own endearing qualities. Both applications are used to create newsletters as far as I know. But what software to choose? It all depends on what you want to create.

CorelDRAW Graphics Suite 12

For graphically-rich family history newsletter or time capsule, CorelDRAW Graphics Suite 12 would be the ideal software as it is the easiest graphics suite available in the market today.

CorelDRAW Graphics Suite is a vector editing program. This software is definitely for illustration, page layout, and vector drawing. It has the Corel Photo-Paint for bitmap editing of photos and images for that professional digital imaging look. It has hundreds of clip art photos and images to choose from, which you can overlay your own family photos on top. It also has Corel R.A.V.E. 3 for motion-graphics creation.

With the software’s features and vast collection of photos, clipart and fonts, you can create and design a professional-looking newsletter or a family history time capsule, and even a memorable album where you and your family will find the highlights of your life in wonderful and elegant designs made by you.

Corel’s WordPerfect Office 12

And if you’re the simple type, and you don’t want too much clutter, you can use Corel’s WordPerfect Office 12 to create a no-visual and text-based newsletter. The software has an array of newsletter templates you can use to help you start right away with your newsletter. This so far, is the best alternative to Microsoft Office.

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Better yet, why not use both software to help you create your scrap book? One freelance newsletter designer who specializes in genealogy utilizes both software because the combination makes him complete his design tasks twice as fast. “I can create graphics in CorelDRAW 12 and quickly pop them into all my text-based WordPerfect 12 office documents because switching between files is very easy,” he relates. This is made possible by the tools in both the software that reduce the number of steps required to finish his jobs.

He adds that what makes it more worthwhile is that aside from saving time, finger movements on the mouth is also reduced, thereby reducing cramps and strains from the fingers to the wrist.

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About the Author

Granny’s Mettle is a 30-something, professional web content writer. She has created various web content on a diverse range of topics, which includes digital printing topics, medical news, as well as legal issues. Her articles are composed of reviews, suggestions, tips and more for the printing and designing industry.

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