ezineexpress

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Copyright 2005 David Frey

Are you tired of prospecting for new business?

Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?

Wouldn’t it be nice if you could just sit down at your desk and have the phone ring knowing that new business is on the other end of the line?

Who wouldn’t, right…?
_________________________________________

The Secret Formula for Getting People to Call You
_________________________________________

No matter what product or service you sell, there is a formula for getting people to call you (instead of the other way around.)

Let me take a moment and explain each step in this formula and give you a few examples of how it works…
_________________________________

Step 1. Interrupt Their Train of Thought
_________________________________

People are busy, busy, busy. At any one moment you and I have a thousand things going on. So the first step to effectively market to someone is to interrupt them and grab their attention.

You can do this with…

a. Bold, compelling headlines

b. Unusual graphics or photos

c. Unique opening statements

I run an ad in a trade mag in the most competitive section of the publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!

That ad pulls as much as a quarter page ad does and it’s only a tiny little 2′ x 2′ ad.

(By the way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.

________________________________________

Step 2. Engage Their Mind With Relevant Content
________________________________________

Once you have your prospects attention, the next step is to pull them into your message. The best way to do that is to use relevant content.

By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over the headline, “How to Stop Your Cat from Ripping Your Couch and Carpet Apart.”

It’s not relevant to me.

But if I saw a headline that said, “The Deal Is Sealed…Shaq Gets Traded,” that would stop me in my tracks (I’m a basketball nut).

Your message must be relevant to your prospect.

____________________________________________

Step 3. Educate Them On How to Solve Their Problem
____________________________________________

Now it’s time to educate your prospect. Education-Based Marketing is one of the most powerful marketing strategies available today and does a number of positive things for you:

a. It gives your prospect the REASON WHY they should care about what you’re saying.

b. It appeals to the prospect’s emotional need to solve their problem. (People buy with their emotions)

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c. It positions you as the expert and someone to be trusted.

For instance, why do you think you find all those long, long salesletters on the net? Because they work! The more you tell the more you sell.

_______________________________________

Step 4. Prove That Your Solution Actually Works
_______________________________________

People today are so SKEPTICAL. No one believes anybody anymore. Every marketing message is taken with a grain of salt.

Ah. Have you felt the potential of this piece of information? I’m definite you must have.

It could merely take few seconds to skim the material on . Be unwavering to study the left over portion as extra hierarchy on lie ahead.

That’s why you MUST PROVE what you’re saying is true. Proof can come through customer success stories, study findings, quotes from experts, before and after photos etc.

You have to consider yourself as being on trial and your prospects are sitting in the jury box. You’ve got to prove to them what you’re saying is true.

Are you proving your solution in your marketing efforts?

___________________________________________

Step 5. Offer Them Additional Help For their Problem
___________________________________________

The last step is to naturally offer your prospect additional help. Up to this point you’ve only teased them. Now you must lead them to the next step.

The next step should be some offer for help. This could be a free report, a video, an audio program (notice that I like low cost information products) or a free catalog, or even access to a free question and answer help line.

If you want to decrease your response and increase the quality of prospects that come to you, you can charge a small fee to make the next step.

_________________

A Live Case Study
_________________

I used to do a lot of direct response advertising to generate leads for potential hot tub buyers.

I offered a free video to the respondents. We were getting a lot of leads, but many of them were from people who already owned a hot tub (if you can believe that).

So we simply asked for a shipping fee of $2.95 for the video and it cut down our leads but dramatically increased our closing rate.

___________________________________________

How to Use this Process for Your Own Purposes
___________________________________________

You might be thinking, thanks David, but “how” do I use this information for my own business.

It’s simple…take each step and ask yourself these questions…

Step 1 - “What headline, photo, or gimmick can I use that would stop my unique prospect and make them pause for a moment?”

Step 2 - “What problem does my prospect have that is painful, ugly, dirty, and smelly?” When you have the answer to that question, use it in a headline, sub headline or opening statement to engage them in your message.

Step 3 - “How can I make the problem in Step 2 sound even worse and then how can I explain to them how my solution solves it.”

Step 4 - “What proof can I come up with that my solution actually works and has worked for many companies (or people)?”

Step 5 - “What offer can I come up with that would be so irresistible that my prospects would have to pick up the phone and call me immediately?”

Oh yes! The subsequent lines would be an added advantage. Your craving for facts may get quenched in subsequent paragraphs.

If you ask yourself these five questions and can come up with some good answers then you’re well on your way to getting people to chase you down instead of you begging to steal a moment of their time. (Yuck!)

About the Author

David Frey is the Author of the Small Business Marketing Bible and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your free lifetime subscription, visit http://www.MarketingBestPractices.com

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Web logs, channel ezines, what’s the difference?

Web logs, or blogs, are a communication medium, gaining in popularity, through which RSS [Really Simple Sydication] technology has been introduced to the populous. However, blogs and RSS are not synonomous. RSS technology is what gives life to the blog. and, has been around for awhile. Blogging is a relatively new use for the system.
RSS has been used by the media for quite some time, to bring Internet travelers the news, stock updates, and such. But blogging has brought it into the mainstream, making it a bit more user friendly for the average traveler.

Okay. You will feel contented to examine the consequent paragraphs. If you continue to read further, we guarantee that your interest in this would intensify.

Put simply, a web log is a interactive, virtual diary, that can be read by anyone, and commented on, by its readers, as well. The technology, driving the blog, is capable of so much more.

Publishing an ezine through a channel feed is another use that is picking up steam. Seeing the benefits of channel publishing, more and more ezine publishers are either supplementing or replacing their email systems of distribution.

Since channel subscription is not subscriber bot friendly, and requires that one physically subscribe to the channel of choice, without email reliance, it is the only true 100% opt-in method for receiving information. Subscription forgeries cannot occur. Opting out is as simple as deleting the channel from your computer. It is instant and non-publisher dependent.

Channel publishing also makes permanent, what used to end up in the trash. Even ezines that manage to make through the filters and into the inboxes of readers, eventually wind up at the virtual curb, when it has been read. Not so with channel publishing. Articles published on a channel are given an item number and become a permanent archive of the channel. This allows the reader to refer back to it, should the need arise, at any time, without having to store the piece on their hard drive.

Another plus to itemization and archiving, is that these articles, being rich in content, are easliy spidered by search engines. This feature offers the publisher to gain new subscribers based on keyword searches made by John Q. Basically, people who have never heard of my own zine, can find out about it, just by searching for a term contained within one of the articles I’ve published, and Hello… New Subscriber!

Best of all, ezine publishing via RSS channels, allows the publisher a simple method of syndicating their publication on any web site wanting to add content. This is free exposure to the nth degree! We’re not talking about adding a link to someone elses web site, we’re talking about running a list of recent headlines, that redirect to its point of origin. Consider what syndication meant for Ann Landers and Dear Abby, in print. Syndication is what has kept Star Trek alive and well, through four decades.

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As a person who is all hot for ezine publishing, only you can rather figure out if this helps. As a reader you should be steady to scan till the final word.

Lastly, where email gets information lost among the spam in the reader’s inbox, channel publishing puts you right on their desktop, where you can’t be missed or accidentally deleted. You’ll never trip another autoresponder again either.

Web logs exist because of RSS, but the technology itself is so much more than that. It is the foundation upon which limitless applications may be based. Ezine channel publishing is but another extension; there are still more to come.

Goodness gracious. Be certain that your search would go beyond this point. Just keep on reading, there are additional details to follow.

Copyright 2004
The Trii-Zine Ezine
http://quikonnex.com/channel/page/triizine

About the Author

About the Author:
Trina L.C. Schiller is the proprietor and publisher of TLC Promotions and The Trii-Zine Ezine. Trina is a Founding Publisher of Quikonnex.com, also member of the National Register’s Who’s Who in Executives and Professionals and CEO of the new Ads-On-Q Syndicated Advertising Company. A professional network marketer, and home business consultant, her mission is to help others achieve their financial goals, while improving their quality of life.

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Ezine Express

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35% Revenue Increase from Your Website!

 by: Glenn Murray

2 Golden Rules for an Engaging Website

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!

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Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn t even find company location details!

What was surprising was that users didn t give up. They generally found the information they were after but they found it at a competitor s site!

So how do you stop potential customers falling into the hands of your competitors? Nielsen is right when he suggests user research. Yes, it s imperative that know what your users need at your site. But what he doesn t say is how to structure your website so it meets users needs.

There are two golden rules:

1) Write first, build later

2) Write to your customer

Write first, build later

The real message on most websites is in the writing. It makes sense, then, that the writing should determine the structure.

Unfortunately, this is not the case for most businesses. For them, the writing is an afterthought. They structure and design their website first, then try to fit the writing to the structure. This flies in the face of common sense. When you speak to someone, you structure your speech around your message. You don t decide on a structure, then change the message to suit!

For a truly usable website, you need to plan what you want to say before you create the site perhaps even write the whole thing. The message the writing should determine the structure.

Write to your customer

So how do you decide what to write?

Firstly, don t think, What do I want to say? . When you re writing a website, you have to think, What does my customer want to know? . It s a very subtle difference, but it s the key to engaging writing. And that s what you want to do engage the customer.

Most customers will want to know the basics:

• What do you do?
• What benefit do you offer them?
• Why should they choose your service or product?
• Why should they choose your service or product and not your competitors ?
• What does it cost?
• How can they contact you?
• Where are you located?

Your website has to communicate a lot of information. And to make matters worse, you re going to have limited screen real-estate. Ideally, your customer won t have to scroll especially on your homepage (all your information will fit within a single window). And you can t fill the whole screen with writing, either. The design and navigation elements take up about a third of the window, and you should leave a bit for white space (you don t want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 of the window at your disposal for the writing.

Chances are, right now you re thinking, How am I going to fit it all in? . Well, that s where your writing skills come in. Choose your words very carefully

Although this is a great report, I presistently get astonished if it works for people in any way.

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But, why to stop in midway? Traverse till the concluding word to explain about its quality.

Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do the same thing. It s a level playing field, but there are a lot of players. It s important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. It s all in the words

8 More Reasons to Write for Your Audience

1) There are approximately 550 billion documents on the web

2) Every day another 7 million are added

Well. Be positive that your efficient insight would go ahead of this point. You need to be consistent with this article to gain more.

3) Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T. Kearney, Network Publishing study, April 2001)

4) Reading from a monitor is 25% slower than reading from paper. (Sun Microsystems, 1998)

5) Helpful content develops site loyalty. The average person visits no more than 19 websites in the entire month in order to avoid information overload. (Nielsen NetRatings in Jan 2001)

6) 79% of users scan read when online (Sun Microsystems, 1998)

7) Information gathering is the most common use of the Internet - 73% (American Express survey, 2000)

8) 48% of people use the Internet to find work-related information as opposed to 7% who use magazines. (Lyra Research, 2001)

About The Author Glenn Murray heads advertising copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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Ezine Publishing

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Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

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You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

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You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

What is your belief about the adequacy of this piece of information?

It gave ultimate bliss to those who were on the lookout of ezine publishing. For a couple of them it was futile in nature.

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They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

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Ezine Directory

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For years I didn’t worry much about spam.

But lately it’s got out of control. Over half of my email
is now spam, and it’s growing by the week.

Spam is now such a problem that I know people who have
had to close down their domain name. This article offers
some tips on how to avoid being buried under a mountain
of spam.

———————————————
How Do They Get Your Address?
———————————————

In the old days, spammers got their addresses mainly from
Newsgroups - if you didn’t post to Newsgroups, you were
reasonably safe. But they’re now using a much more
efficient method to build their lists - email harvesters.

Email harvesters are robots that roam the Internet
collecting email addresses from web pages. Examples are
EmailSiphon, Cherry Picker, Web Weasel, Web Bandit and
Email Wolf, to name just a few.

How can you protect yourself from email harvesters?

By ‘munging’ (mung = ‘mash until no good’) or cloaking your
email address.

There are many ways of munging your address - the easiest
technique is to use HTML code for the punctuation in your
email address (instead of symbols).

For the colon after mailto use : and for the @ symbol
use @ and for the period use .

With this method, my email address would become:
mailto:msouthon@freezineweb.com

Your email address will appear exactly as it did before,
and it will still be ‘clickable’, but email harvesters will
ignore it and move on.

There are also JavaScript’s that you can insert into your
web page that will make your email address visible to
humans but invisible to harvesting programs. Here’s one
that works very well:
http://pointlessprocess.com/JavaScripts/anti-spam.htm

—————————-
How To Fight Spam
—————————-

The most important thing is never, ever, reply to spam.

Most spam contains an innocent-looking ‘remove me’ email
address. Do not use it. Here’s why:

Spammers typically buy a CD containing a million or so
email addresses, but they have no idea how many of those
addresses are active. So before beginning their marketing
campaign in earnest, they send out a ‘test message’ to the
entire list.

The test message contains an email address for removing
yourself. When you reply to that address, it confirms to
the spammer that your address is active and therefore worth
spamming.

Worse still, the spammer may be distilling from that CD a
list of confirmed active addresses that he will then sell
to another spammer.

The key to dealing with spam is to report it to a 3rd
party: (1) the affiliate program that the spammer is
advertising, (2) the spammer’s web host, or (3) the ISP the
spammer used to connect to the Internet.

When you report spam to a 3rd party, remember to be polite
- they didn’t send the spam and they’re probably just as
anti-spam as you are.

(1) Reporting to Affiliate Programs

Many spammers are affiliates advertising someone else’s
products or services. So look for a website address that
contains an affiliate link, something like this:
www.affiliateprogramdomain/841526

Then just send an email to the affiliate program
(abuse@affiliateprogramdomain.com), informing them that
you are receiving spam from one of their affiliates.

Most affiliate programs have zero tolerance for spamming
and will remove an affiliate spammer without warning.

All right. Now that you have read till this point, we assure that additionally you will have something amazing. Your appetite for facts will get quenched in subsequent paragraphs.

Now, affiliate spammers don’t want you to see their
affiliate link, so many of them send their email as HTML.
All you see in the message are the words ‘Click Here and
Order Now’.

But in your browser just click on ‘View Source Code’ and
search for the letters ‘http’. That will take you to the
spammer’s affiliate link.

(2) Reporting to Web Hosts

If the spam doesn’t contain an affiliate link, its likely
that it is coming from the owner of the domain name. In
that case you’ll have to report it to the spammer’s web
host or their ISP.

To make a report to the spammer’s web host just go to
Whois, the directory of registered domain names:
http://www.netsol.com/cgi-bin/whois/whois

Completely admissible! Now that you have read till this point, we promise that likewise you will have something amazing. Go on reading, there are other details to follow.

Type in the spammer’s domain (the website address that
appears in the spam) together with the extension (.com,
.org, .net etc).

The host for that domain will usually be listed as the
Technical Contact in the Whois record and there will be an
email address for contacting them.

(3) Reporting to ISPs

To report a spammer to his Internet Service Provider,
you’ll have to look at the spam’s ‘extended headers’.

Extended headers show the servers that the message passed
through in order to get to you. The instructions for
viewing extended headers will vary depending on what email
client you are using.

=> In Pegasus Mail, open the offending message and then
right-click and choose ‘Show raw message data’.

=> In Eudora Light, click on ‘Tools’ in the top menu bar,
and then ‘Options’, and then select the checkbox option
that says ‘Show all headers (even the ugly ones)’ and
click OK.

=> In Outlook Express, open the offending message, select
‘Properties’ from the File menu and then click the
‘Details’ tab.

O.K. Do you agree this report helped you in developing your comprehension of church newsletters? I believe it did.

Don’t be forgetful to go through the pages on . They will be useful for you. Towards the terminating paragraph, don’t skip to notice the material on .

Reading and understanding extended headers is quite a
detailed subject. Here’s an excellent free tutorial on how
to decipher extended headers:
http://www.doughnut.demon.co.uk/SpamTracking101.html

As an alternative to these reporting techniques, you could
use a web-based spam reporting service such as SpamCop
(www.spamcop.net). SpamCop deciphers the spam’s message
headers and traces the mail back to its source.

However, SpamCop is known to generate complaints about
innocent third parties, and as a result, many system
administrators ignore complaints received from SpamCop.

There is one kind of spam that the techniques in this
article probably won’t help you with: spam from China.

This is the most peculiar spam you’re ever likely to
receive. For example I regularly get messages from a
certain ChenHua of the China-Lutong mechanical company
asking me if I would like to order hydraulic heads for
the VE distributor pump.

Spam is not an issue in China so it’s unlikely you would
stop the spammer by reporting him to a 3rd party. However,
while doing the research for this article I came across a
web page that offers a very ingenious (though rather
severe) solution to Chinese spam.

The Chinese government recently ordered all ISPs in China
to start monitoring email for subversive phrases. This
anti-spammer replies to Chinese spam with a message that
includes subversive phrases, such as “weapons and
ammunition”, “Falung Gong” and “Free Tibet”.

But I don’t recommend you do this - the Chinese spammer
could end up spending years in a forced labor camp. Even
the worst spammer in the world doesn’t deserve that.

Good luck in your fight against spam!

About the Author

Michael Southon is the author of the popular new eBook
‘Ezine Writer!’ Discover how to dramatically increase your
Traffic and Sales, starting today: http://www.ezine-writer.com/
Join his twice-monthly ‘e-Profit Tips Newsletter’:
mailto:ept-subscribe@freezineweb.com

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Cisco CCNA Certification: The Joy Of Hex

 by: Chris Bryant, CCIE #12933

Cisco certification candidates, particularly CCNA candidates, must master binary math. This includes basic conversions, such as binary-to-decimal and decimal-to-binary, as well as more advanced scenarios involving subnetting and VLSM.

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There s another conversion that might rear its ugly head on your Cisco exam, though, and that involves hexadecimal numbering.

Newcomers to hexadecimal numbering are often confused as to how a letter of the alphabet can possibly represent a number. Worse, they may be intimidated after all, there must be some incredibly complicated formula involved with representing the decimal 11 with the letter b , right?

Wrong.

Okay. The endurance till this point strengthens the view that you are pretty much meddlesome in ezine publishing tips and . Go on reading, there are additional facts to follow.

The numbering system we use every day, decimal, concerns itself with units of ten. Although we rarely stop to think of it this way, if you read a decimal number from right to left, the number indicates how many units of one, ten, and one hundred we have. That is, the number 15 is five units of one and one unit of ten. The number 289 is nine units of one, eight units of ten, and two units of one hundred. Simple enough!

Hex numbers are read much the same way, except the units here are units of 16. The number 15 in hex is read as having five units of one and one unit of sixteen. The number 289 in hex is nine units of one, eight units of sixteen, and two units of 256 (16 x 16).

Since hex uses units of sixteen, how can we possibly represent a value of 10, 11, 12, 13, 14, or 15? We do so with letters. The decimal 10 is represented in hex with the letter a ; the decimal 11 with b ; the decimal 12 with c , 13 with d , 14 with e , and finally, 15 with f . (CCNA candidates will remember that a MAC address of ffff.ffff.ffff is a Layer 2 broadcast.)

Practice Your Conversions For Exam Success

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Only you have the intelligence to be the best critic of this report. To analyze if the piece of information holds some significance for you, you must scan it till the last word.

Now that you know where the letters fall into place in the hexadecimal numbering world, you ll have little trouble converting hex to decimal and decimal to hex if you practice.

How would you convert the decimal 27 to hex? You can see that there is one unit of 16 in this decimal; that leaves 11 units of one. This is represented in hex with 1b one unit of sixteen, 11 units of one.

Converting the decimal 322 to hex is no problem. There is one unit of 256; that leaves 66. There are four units of 16 in 66; that leaves 2, or two units of one. The hex equivalent of the decimal 322 is the hex figure 142 one unit of 256, four units of 32, and 2 units of 2.

Hex-to-decimal conversions are even simpler. Given the hex number 144, what is the decimal equivalent? We have one unit of 256, four units of 16, and four units of 4. This gives us the decimal figure 324.

What about the hex figure c2? We now know that the letter c represents the decimal number 12 . This means we have 12 units of 16, and two units of 2. This gives us the decimal figure 194.

Tips For Exam Day

Practice your binary and hexadecimal conversions over and over again before you take your CCNA exams. Binary math questions come in many different forms; make sure you have practiced all of them before exam day. The number one reason CCNA candidates fail their exam is that they re not prepared for the different types of binary math questions they re going to be asked, and that they aren t ready for hexadecimal questions at all.

You don t have time to learn how to do in on exam day. You ve got to be ready before you go into the exam room, and the only way to be ready is a lot of practice.

Finally, make sure you read the question carefully. You ve got hex, decimal, and binary numbers to concern yourself with on your CCNA exams. Make sure you give Cisco the answer in the format they re looking for.

About The Author Chris Bryant, CCIE ™ #12933, has been active in the Cisco certification community for years. He has written several books that have helped CCNA candidates around the world achieve the coveted CCNA certification, including several concentrating on binary math conversions and subnetting questions that the average CCNA candidate will need to answer on their CCNA exams. He is the owner of The Bryant Advantage (http://www.thebryantadvantage.com) where he teaches affordable world-class CCNA courses via the Internet. He s proud to have helped CCNA candidates around the world achieve their career goals. Mr. Bryant s books and courses are sold on his site, on eBay, and on several other major Cisco certification sites. chris@thebryantadvantage.com

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Website Visitors For Your Business - Building Strong Website Traffic

 by: Peter Jordaan

It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easy-to-use methods that keeps visitors coming to your website. Lets look at a few practical ideas.

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We know no limits. You would explore other articles. Don’t halt in between as many more sources are still to come.

When a visitor comes to your website you have to get their follow-up information by collecting their email address. It is important to enable your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors the chance to subscribe to your opt-in list, newsletter or report. This allows you to introduce your service and offer something valuable in order to build relationship. Email follow-up through autoresponders is totally free and an absolute necessity for implementing. All you need to do is integrate the autoresponder into your web site via a form so that you can pre-load it with your newsletters. You may say that you re not a writer, but what do you know about your industry? Write it down and put it into an informative newsletter. Subscribers can now begin to see you as an expert on the subject and look to you for the solutions that your business is already offering.

Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of ezine publishers can quite easily be done through looking up in search engines.

Let s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 10-15 word tiny classified ads all over the globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later follow-up. You would want to get your leads to your web site first from where they can subscribe to your automated content.

Lastly lets consider the eye opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer base. Submit your program to affiliate directories across the web. You ll have affiliates making sales for you and not paying a cent in advertising until you ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue follow-up with your increasing customer base through newsletter delivery and other product offers. By becoming familiar with how important it is to stay relevant in implementing these factors will benefit your business and you will find that you ll be achieving better results.

Okey-doke. Be certain that your quest would go beyond this point. Your nose for news would get a surprise in the sections that follow.

About The Author Peter Jordaan is the owner of a hosting company and shares information regarding values of hosting a successful online business. In his free onsite e-course he covers more relevant information about these qualities. You can visit his website by going to http://wirelessbusinessmedia.com All right. The consequent lines may be like a feather to the cap. Continue reading, there are more facts to follow. peter@wirelessbusinessmedia.com

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“Regular communication with your customers is essential to your success.”
- Heidi Richards -

Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

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WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

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Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started.

The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

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About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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Ezine Publishing

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Why You Don’t Succeed As An Affiliate ?

 by: Michel Richer

Very well. Now that you have read till this point, we commit that additionally you will have something extraordinary. Continue reading, there are additional details to follow.

Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success.

If the affiliate program is so popular and so widely available and booming like mushroom…Why do most affiliate have a hard time making $100 per month ? And some never see have receive a check ? It’s probably because they are not effective in their marketing campaign or doing noting at all.

But some affiliates are making big bucks. They are the one with an income of ($100,000 and over per year). There is also a big majority who still make a good income (around $10 000 to $75 000 a year). Of course the vast majority of affiliate will never make that much money. They fail miserably.

Okey-doke. Now that you have read till this point, we assure that furthermore you will have something extraordinary. Your additional curiosity in this write-up would be an added vantage for you.

So what is wrong with them ?

THEY DON’T SET GOALS

Most people fail at anything because most people don’t have a clear vision of where they are heading. They don’t take the time to learn and experiment. They give up too easily.

Yes, it feels “unproductive” to prepare and set up a system… But it’s how the successful succeed.

The solution? Planning and learning.

CHOOSING THE RIGHT AFFILIATE PROGRAM

Choosing the best companies is an art in itself. Choose affiliate program that are already successful and well established like SFI. Choose the one that offer good training and good marketing aids.

Successful affiliates select the best companies. They use new ideas and creativity to attract customers. They never give up.

DEVELOP A GOOD WEBSITE

Lot’s of people don’t know how to design a website. Or don’t have the money to hire a webmaster. Even the ones who can design a website. They design poor content or poor design. Produce low value gateway pages. They use free web hosting. They don’t master the search engine.

The solution? Take what you know, what you love, and turn it into a Theme-Based Content Site. Attract highly targeted, interested customers, provide solid value through content, then refer them to your affiliated merchants.

DRIVING TRAFFIC

Having lot’s of traffic to your website is a big challenge. But it is essential to be successful. Or at least to make a reasonable amount of money.

You have to make your site “search engine friendly”. You need content for the search engine to spider your website.

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Don’t forget to scan the pages on ezine publishing. They will be advantageous for you. Be dead sure not to forget the hierarchy on ezine publishing at the close of this stuff.

You need to know how your webpage is index and how well it is ranked on the SE to better perform.

Use every marketing method to drive traffic.

• PPC Campaign
• Linking Strategy
• Writing Articles
• Ezine Publishing
• Newsletter
• Banner Advertising
• Viral Marketing (EBooks, Freeware etc.)
• Offline as well. (Business Cards, Flyers, Radio Spots etc.)

CONCLUSION

Affiliate Program are great. You can really make a substantial income at almost no cost. This is the simplest way to start a business. You can really succeed if you keep learning and experimenting.

You can TEST-DRIVE our Affiliate Program at no cost. http://ezinfocenter.com/297607.7/FREE

Copyright © Michel Richer

PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author s resource box with live website link. http://hombyz.com

About The Author Michel Richer is the Business Manager and Webmaster of http://hombyz.com. He is DEDICATED to helping you succeed on the Internet. With over 10 years experience in internet business and a solid REPUTATION in the industry. Start Your Internet Business For FREE ! Complete Details At : http://hombyz.com/homebusiness.htm

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We are giving the in-depth knowledge on email newsletters. Your range would advance up by this. For an exquisite and a matchless experience just go through the pages in totality.

With more and more court rulings on commercial email, it is
becoming difficult to send people information via email
without being labelled a spammer. So, how can a small
business owner get their message out (via email) without
losing their ISP and receiving tons of hate mail (often
including malicious programs called “bombs”)?

You have two choices: 1. spend a lot of money; or 2. spend
a lot of time and effort.

Spend A Lot Of Money

Yes, there are cheap email lists available online. However,
chances are those lists are compiled of email addresses
collected from websites or directories. It’s unlikely that
the owner of the list has the recipient’s permission to send
them anything.

There are also lists out there compiled of people who
requested information. Some offer bonuses for receiving,
reading or responding to advertisements. That may be a good
strategy from the list owner’s perspective, but you’re
likely to receive a lot of responses from people who have no
interest in your product. That translates into wasted time
and energy on your part, as you try to follow up on those
bogus leads.

If you want to send email messages to a lot of people, I
highly recommend sticking to dependable lists of people who
requested information. YesMail and Postmaster Direct are the
two biggest companies which offer opt-in email lists. They
offer many ways to target your market, as well as
legitimately obtained addresses.

Spend A Lot Of Time And Effort

Okay. As you have read till here, it means you are basically inquisitive in email newsletters and . Just keep on reading, you’ll find some extra enlightenment.

If you can’t afford to work with the big boys, you can
compile your own list. See my article, “How to Capture Email
Addresses” at http://www.busymarketing.com/email.shtml

Compiling your own list will involve first promoting your
website by other methods. (I’ve got a lot of ideas at
http://www.busymarketing.com/marketing.shtml and in my
E-Books - see the newest one, “106 Website Promotion Tips”
at http://www.busymarketing.com/106tips.shtml ) Then you
must convince people to send you their email addresses by
offering an announcement list, newsletter, freebie, or
contest.

Unfortunately, people are becoming wary of giving out their
email addresses. They get too much email as it is. Your
offer must be compelling to convince them to hand over
contact information. Even then, don’t expect the email
addresses to pour in unless you already receive a lot of
traffic.

“Isn’t There An Easier Way?”

I knew you’d ask that. There is another way to send
information about your website via email, but you might not
be able to get an exclusive ad. You can pay a small amount
of money (some are even free!) for an advertisement in a
newsletter, like this one. More people read newsletters than
stand-alone commercial advertisements, since they generally
have useful information. The list is built for you, and you
can find one for almost any target audience imaginable.

There are numerous directories of ezines, many of which
include information about advertising in email newsletters.
My list is located near the bottom of
http://www.busymarketing.com/addurl.shtml Also, consider
the newsletters you already subscribe to. Chances are, many
are related to your website’s topic and are targeted at the
same audience. Just scroll to the bottom for information on
advertising opportunities or contact the editor about it.

(For advertising information for this newsletter, send a
blank email to
ads@busymarketing.com )

What is your belief about the efficacy of this report?

It gave pleasure to those who were on the lookout of email newsletters. But few were unfortunate.

You need to be very productive in your exploration for email newsletters before being judgemental about this article. Traverse till the concluding word to comment about its importance.

There are many types of newsletter advertising, from
stand-alone ads which are sent independently of the
newsletter to one or two line “classifieds” crowded together
at the end. Make sure you know what your options are and
what you’re getting by subscribing to the newsletter in
advance. The things to look for are quality content and
little competition (you don’t want to be on page 3 of a 5
page advertising section).

Fine. Now that you have read till this point, we hope that furthermore you will have something inspiring. Your craving for info could get quenched in the consequent lines.

About the Author

Dawn Gray can help you drive more traffic to your website. For other great
articles on website promotion and a free email newsletter, visit her website at
http://www.busymarketing.com

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