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Under The Covers: ClickBank’s Affiliate Tracking System

 by: Tim Coulter

The core principle of affiliate marketing is that the referring affiliate earns a commission if a referred prospect makes a purchase. Any affiliate program that aims to succeed in its recruitment efforts must uphold this principle, regardless of whether the prospect buys immediately, or delays her purchase until some time in the future.

To fairly and accurately distribute affiliate commissions requires a database that maintains a list of the relationships between prospects and the affiliates that referred them. Ideally, this database would be centralized, hosted as part of the software application that manages the affiliate program. But this approach would only be feasible if web visitors could be automatically distinguished from each other, using a unique and permanent identity code.

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Unfortunately (for affiliate program operators) web users prefer to surf anonymously. Web browser software is designed to allow a surfer to visit any website without leaving a personal identity trail. So, affiliate programs need a less intrusive method of tracking the associations between their members and the surfing public. The solution adopted by most programs, including ClickBank, is to distribute the database throughout the internet, storing a tiny fragment of information on each prospect’s computer. They implement this using cookies.

ClickBank uses a mechanism known as the hoplink system to record cookies on a prospect’s computer, storing multiple affiliate referral relationships in a single cookie. Every time a prospect is referred to a new merchant, her existing referral cookie is updated to reflect the association between the new merchant and the affiliate that referred her.

The hoplink system is invoked automatically whenever a prospect is referred to a ClickBank merchant by an affiliate. When a prospect clicks on a referral link, she is initially directed to ClickBank’s hoplink server. The server, in turn, sends her the referral cookie and immediately redirects her to the merchant’s website. The destination of the redirection is known as the merchant’s landing page and is configured within his ClickBank account settings. A landing page is a merchant web page designated to accept inbound affiliate referrals.

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The hoplink system is implemented by two architectures that operate in parallel. The original architecture, known as the regular hoplink system, has been in operation since the launch of ClickBank, but it has come under criticism for its inflexibility and the ease with which it allows commission theft. Announced in October 2003, the enhanced hoplink system aims to overcome the security shortcomings of the original system and to provide support for a range of new features that will improve the effectiveness of the affiliate system.

Aside from improvements in security, the enhanced hoplink system is designed to capture additional data that will enable detailed reporting of affiliate referral statistics and merchant conversion rates. Perhaps most significant of all, it provides support for referral links to multiple landing pages at the merchant’s website - an essential feature that has previously been noticeable by its absence.

Affiliates with established businesses that use regular hoplinks are free to continue without modifying their existing configurations. But to exploit the richer functionality resulting from ClickBank’s ongoing system development, it is worth upgrading to the enhanced hoplink format.

About The Author Copyright © Tim Coulter. All rights reserved. Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies. Oh yes! You may feel rewarded to scrutinize the subsequent paragraphs. Get additional benefits by flipping through the pages further. He is also the author of “ClickBank - The Definitive Guide” The Ultimate ClickBank Tutorial & Reference Manual. http://www.clickbankrevealed.com/

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Copyright 2005 Stefanus Wahyudi

Most people spend their entire lives working hard for someone else. What most people do not realize is that there is a better way. How about if instead of you working every day for your money, your money worked for you, 24 hours a day, 365 days a year?

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This is the concept known as passive income. Passive income is just what the name implies. It is income that comes to you with no actual labor expended on your part.

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Once you understand the concept of passive income, you are well on your way to financial freedom. Of course, there are many ways to generate passive income and achieve your ultimate goal of financial freedom.

You can use various real estate investment properties to purchase rental properties. The income you generate on these properties is a type of passive income. Likewise, the income generated on stocks, bonds and other investments can be classified as passive income.

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However, the best way to generate passive income, day in and day out, 24 hours a day, 365 days a year, is to start your own internet business. Using our proven strategies, you will be amazed at the huge amount of passive income just waiting for you on the internet.

The internet is truly your key to financial freedom, and some good programs show you how to achieve the financial freedom you deserve. No one ever got rich working for someone else. Start on the road to financial freedom today.

About the Author

Stefanus Wahyudi has started building his passive income portfolio since his college years. Now, he is encouraging many to do the same: start early! For more information about his system, you can access it at: http://www.RetireYounger.com

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Copyright 2005 Ron Hutton

Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, “Ron, bookmarks are a complete waste of time.” It was said so matter-of-factly, that we were off onto some other topic in the next breathe.

A little later, as I was returning to the Breakaway Marketing World Headquarter, this very brief conversation popped back into my head and I asked myself… “Is he right?” “Are bookmarks a complete waste of time?” I visualized the favorites list that I’ve developed in my own browser’s memory bank and I thought if I lost that list, I’d have to reconstruct it and I utilize my favorites folders constantly.

Bookmarks aren’t a complete waste of time, especially considering that it only takes a couple minutes of your time to set up a bookmark link that will put your bookmark at the top of the favorites list every time.

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There’s a little trick that I’ll share with you that you’ve probably never seen before and you can download a text file with the exact scripts to modify for your own use.

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When I set up a new autoresponder series I always incorporate the following copy into the first message. Here’s what it might look like…

~~~~~~~~~~~~~~~~~~~~~~~~~~

Hi New Autoresponder Subscriber,

Welcome. Thank you. Congratulations. This is just super!

If you re receiving this message, it s because you (or someone pretending to be you) successfully subscribed to my weekly eZine, GoThrive Online. If you did not intentionally subscribe, you’ll find “how to unsubscr!be” info at the end of this message.

Before we do anything else, I want you to set up a new mail folder in your email client where you can safely store all incoming GoThrive Online ezine issues and messages. Whether you use Outlook, Outlook Express, Eudora, Express Plus, Calypso, or whatever software, you can typically create a new mail folder by clicking file / new / folder.

Name this new folder ! GoThrive Online Ezine ! .

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Just like that. ! GoThrive Online Ezine ! .

Save all of the messages that you receive from me in that folder. This will save you the trouble of having to look very far for messages when you want to go back and reference a tool, service or article that we discuss.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Why the wierd looking folder name (! GoThrive Online Ezine !)? I learned this trick from Alex Mandossian. When you name a folder beginning with “!” it will be listed first in alphabetical order. In fact, the “!” beats out every other special character in this regard.

So, by naming the folder “! GoThrive Online Ezine !”, the email client (software program), which by default sorts all folders alphabetically, will put my new folder above everyone else’s folder. I’m now the first folder that my new subscriber sees every time he or she opens the email client. Very cool.

This same tactic can be used with website bookmarks!

Let’s go test three bookmark examples and you can download the scripts for your own use. Go here now:

http://www.pluginprofittoolbox.com/standard-bookmark.html

Are you back? Did you test this out? Great.

Honestly, it’s hard to predict what kind of mileage you’ll get by implementing this little bookmark trick, but it surely can’t hurt to be at the top of the favorites list for everyone who does bookmark your site.

About the Author

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to “GoThrive Online”, for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools…
http://www.gothrive.com

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We ve all had our issues with rebates. Remember the time you purchased that free product from Comp USA or Circuit City who then promised you would get your money back? What an easy purchase! But, did you know that the majority of folks never redeem their rebates? If you really ever did get that check in the mail, you re one of the few savvy consumers out there. If not, I want to let everyone in on how to ensure they re going to be getting the savings they signed up for. Get out a pen and pencil; this may require a little work.

I ll be honest; I ve always had a problem with rebates. I m a consumer aware of the price I m paying, constantly wondering if my purchase is legitimate or there s some hidden agenda motivating the seller. Rebates seem to fit the bill of a scam. After all, who wants to give something away for free, and how can you make money on that? While rebates can seem promising on the surface, they rarely pan out. According to Peter Kastner, executive vice president of Aberdeen Group, only 40% of consumers submit rebates they are entitled to, 40% submit the rebate and successfully get a check, and 20% have problems. You think they want you to redeem that rebate? Think again.

But despite the difficulties of rebates and the burden to redeem, they do offer an opportunity at great savings impossible to find elsewhere. A couple items of due diligence are required when using these cheap discounts. But first let s explain some of the deception involved.

At the outset, merchants hope you won t bother. It takes a lot of work to redeem a rebate, so be prepared. In addition, the redemption process is made to be complicated. Who owes you your rebate, the retailer or the manufacturer? And the tediousness in the process will make you so fed up you ll forget about your savings or give up in the process, taking the loss as a learning experience.

OK, so we know rebates are difficult at best. But what if everyone turned them in and was willing to follow up on all the problems that can be involved? I ll give you a hint, these retailers would lose money, and rebates would end. But that s not the case: rebates grew from 1 billion to 4 billion dollars from 1999 to 2003, and they continue on today with a presence in the online discount shopping arena. Learn how to take advantage of these savings and you ll be adding to your online shopping smarts.

1. Look at who s issuing the rebate, the manufacturer or the retailer? Manufacturers often use rebates to remove excess inventory or to clear out products for the latest models. If it s a retailer who s offering the rebate, and what s their true motivation? Why aren t they just offering a sale? These retailers are really just playing the odds hoping you won t redeem your savings, so be aware.

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2. The paperwork: Be sure to keep receipts, UPC codes, and sometimes even a cutout of the product picture or text on the box. Read the fine print on the rebate form (don t leave the store without this) to know exactly what to send in. Be sure to fill in every field, don t leave your email address blank, your form could be rejected on a technicality! A hint is to set up a separate free email address at hotmail for a lot of you potential spam mail. This address can not only be used for rebate forms but for online newsletters as well.

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3. Keep good records. I d suggest marking the deadline for the rebate on a calendar, and then the date they state the rebates will be sent out if it s 8 weeks after the deadline, mark that. Make copies of all receipts and UPC s before sending in your information. Be sure to take care of all of this within a few days of purchase, many times the rebate does not depend on expiration but on a date that can be only 7 days after your purchase!

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4. Don t be afraid to call. Oftentimes I ve found the only way to get my rebate is to call, with records in hand, to explain my situation. I NEVER leave my rebate to chance, because I know I ll eventually forget! After all, that s what they expect!

Nowadays, I ve resorted to using savings I can realize at the point of purchase, and no longer rely on rebates for my bargain hunting. Since most of my shopping is done online these days, I m resorting to online coupons and coupon codes where I can verify the savings before checkout. Am I getting the best deal? I think so; I never was one for paperwork.

About the Author

Gary Gray, of CouponChief.com, is a bargain finder and deal hunter. Coupon Chief provides free discount shopping deals and coupon codes to help consumers save money online at nearly every store before checkout! No hassles, no worries!

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Most products and services are geared to a specific group
of customers. Right now I could use a chain saw, but I
doubt anyone else in my neighborhood is in the market for
one.

There are some products and services that are used by
everyone. Today I got a note from a woman who sells
books of coupons good for grocery discounts. Who is her
audience? Everyone. We all eat and no matter how rich
you are, saving money on food probably sounds like a good
idea.

But how would she inexpensively market her product to a
huge mass audience? Since her question asked about the
Internet, I suggested putting low-cost classified ads in big
distribution email newsletters. Her ad would direct
prospects to her simple web site that has a photo of the
product and a way to order.

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Your town’s daily or weekly newspaper is another way to
reach a large mass audience that consists of just about every
kind of customer. TV is another good mass media including
lower cost cable.

Looking for ways to market your product, service, or idea?
Ask Kevin! He’ll give you fresh promotion ideas free–no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@drnunley.com or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com

Dr. Nunley’s Biz-Tips
by Kevin Nunley

Spot Your Niche

Unless you have the advertising budget of Coca Cola or
Ford, you have to limit your marketing to a few effective
methods. You will want to direct your advertising to a
limited group of prospects who are highly likely to buy from
you.

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Easy enough. But exactly WHICH group of prospective
customers should you focus on?

Spotting your niche can be a daunting task. Sometimes it is
even tough to know what groups you have to choose from.

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Start by making a list of the things you love to do. Your
niche needs to begin with something that you don’t mind
working on and thinking about constantly for years.

The real benefit of doing this isn’t that you can comfortably
become a workaholic, but that you probably know quite a
bit about the things you love.

You also have a lot of enthusiasm about that thing. Nothing
sells your product or service like genuine and whole hearted
enthusiasm.

Make sure the niche you go after has enough people to
provide you with a living and can be marketed affordably.

About the Author

Looking for ways to market your product, service, or idea?
Ask Kevin! He’ll give you fresh promotion ideas free–no
obligation. Reach Kevin Nunley and his staff of marketing
experts at kevin@drnunley.com or 801-328-9006. See the
promotion packages that are working best for his customers
at http://DrNunley.com

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We are all use to seeing billboards and advertisements in public places on the bus, in the mall, on the pages of newspapers and magazines, even on television and in movies. Banner advertisements (rectangular graphics located at the top or bottom of homepages and other well-trafficked pages of a website) surfaced on our web browsers not too long ago (although it seems like eons ago), which provided companies with sufficient revenues. Then came the dot com crash, the price of banner ads decrease online ad spending declined from $8.1 billion in 2000 to $6 billion in 2002 - and many people started to look for a new, more effective way to advertise. This gave birth to the idea of pop-up ads. No one has laid claim to coming up with the idea of pop up advertisement, and with good reasons although this person would probably be labeled an advertising genius to some, he/she could easily become the most hated man/woman in internet history.

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Pop-up ads are a form of online advertising, intended to increase web traffic. It works when your Internet browser opens a new web browser window to display advertisement. Pop-ups are made possible by JavaScript, a programming language used to write code that is embedded in the HTML code automatically downloaded to your computer when you open a web page. A variation of this is the pop-under advertisement. In this instance, a new browser window is open, but in the background, so it doesn t interrupt the users current page view. No one can deny that having windows opening up in front of your working area gains more of your attention than the odd banner here-and-there, scattered on your web browser, but what is the result of this attention? Does it make the user want to click and find out more, or does it just annoy them so much that the user attributes (consciously or unconsciously) negative feelings towards the company? Pop-up ads are generally trying to sell you a product or service of some kind, but by clicking on it, you may unknowingly trigger the installation of spyware. A more sinister type of pop-up is one that upon entering a web site will ask you to accept a download, and will keep popping up until you do what they want.

Some pop-up ads are legitimately annoying, but that is the extent to their damage. You know which ones I m talking about, those big ads that appear overtop of your area you are reading in your browser, and as you try to scroll down the ad follows you. The only way out is to find the tiny X close button located somewhere on the ad. Others, such as drive-by downloads, can use up valuable resources such as disk space, bandwidth and memory these are the ones of main concern to the computer user. There has been much debate over the effectiveness of pop-up ads. Many believe that pop-up ads are difficult to ignore and therefore are more effective than static banner ads. However, on the flip side, others are unquestionably certain that pop-up ads are ineffective, and they have evidence to back it up. In fact, many larger web sites have stopped selling or reduced the number of pop-up ads (i.e. iVillage, AOL). However, we are a long way from completely being free of pop-up ads, which is why many companies havecome out with pop-up ad blockers.

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Not all pop-up ad blockers are created equally, some will do a better job of blocking unwanted pop-up advertisements and allowing wanted sites in (i.e. links that open up in a new browser). There is definitely a trade-off between these two, minimize one while maximizing the other, with the littlest possible incontinence. Pop-up Stopper by Panicware has been called A virtual Godsend by USA Today, and kissed with other glowing reviews from Forbes.com, Time magazine, The Wall Street Journal to name a few. With features such as complete browser support, free automatic updates, browser and window cleaning, powerful ad blocking and instant notification, Pop-up Stopper is sure to impress.

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If Popup Nuker is as powerful as its name, than pop-up ads will be blown out of water! This program not only blocks ads from your web browser but is capable of blocking Windows Messenger pop-ups as well. A user-friendly interface allows easy customized navigation and configuration. Another great feature about this program is that you can view a graph of all pop-up ads blocked, all presented nicely in a graph format. Popup Nuker doesn t just promise results, they show you them!

Say goodbye to pop-ups with Popup Blocker 3.0 , not only is it compatible with all browsers, it can also block messenger ads and you can set up pop-up rules based on sites. Best of all, with a one time purchase, you are entitled to a lifetime of free upgrades!! Never have to purchase another pop-up blocker again! On top of that, Popup Blocker 3.0 is so confident that you will be satisfied with their product, that they offer a no questions asked, 90-day unconditional money back guarantee!

Don t be scared to try out a few pop-up blockers, before deciding on one. Check out the programs sensitivity, features and options, customizability, user friendliness and effectiveness. Don t let pop-up ads control your computer, it s about time we show who is boss!

About The Aurthor

Lynda Wong

Best Pop Up Blocker Tool
http://antivirussoftware.ca

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

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Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

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- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

Okay. Your intense drive to examine more would be satisfied further. You have to be associated with this ballyhoo to find more.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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10 Profit Boosting Tips To Increase The Success Of Your Affiliate Program

 by: Ken Hill

1. Develop credible, benefit rich ad copy, along with a well designed site to increase your sign ups, and also your affiliates’ conversion rates.

2. Submit your affiliate program to directories that list affiliate programs.

These directories attract lots of people interested in joining affiliate programs, and will increase your sign ups by giving you good ongoing promotion of your affiliate program.

3. Pay your affiliates well for promoting your products.

Offering your affiliates a high commission rate for their referrals of your products will increase the number of affiliates that join your affiliate program and also help you to better compete with other businesses for affiliates.

To make your affiliate program even more appealing to your visitors, pay residual commissions if you sell a product or service that your customers pay for on an ongoing basis such as webhosting or access to your private members only site.

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In addition, you can increase your sign ups by making your affiliate program two-tier, where your affiliates earn commissions on their own referrals and also on the referrals of affiliates they’ve personally referred to your affiliate program.

4. Track the sales you get from your affiliates fairly and accurately.

Track phone orders and mail in orders. Only offer payment options to your customers that your affiliates will get paid a commission on if they refer that customer to you.

In addition, pay your affiliates promptly for the sales they refer to you. Don’t make your affiliates wait months to receive their checks from you or set minimum payment requirements that are too high for the majority of your affiliates to meet.

5. Provide your affiliates with resources that they can use to get more sales of your products such as ads, banners, button ads, and sample recommendations.

Also include promotional items such as marketing courses that your affiliates can use to promote your products or ebooks that they can rebrand with their affiliate URL.

If you write articles allow your affiliates to run these in their ezines or post them on their sites with their affiliate URLs in your resource box.

6. Answer any questions you get about your affiliate program from your visitors or affiliates as quickly as you can.

Remember that nothing will turn your visitors or affiliates off of your affiliate program faster than an unanswered email. Strive to answer all your emails quickly and in a professional and friendly manner.

7. Provide ways for your affiliates to network with each other.

You could provide a message board or chat room where your affiliates can interact with one another, and learn more about how to successfully promote your products.

Your message boards or chat rooms will also provide you with an excellent chance to show your support for your affiliates and to help them to get started marketing your products with your own tips and advice.

8. Give special recognition to your top earning affiliates by giving them bonuses for the sales they bring you or by paying them a special higher commission based on their performance.

9. Publish an affiliates only newsletter.

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Your newsletter will help you to successfully provide your affiliates with tips and techniques that they can use to get more sales of your products.

Publishing your newsletter will also help you to keep your affiliates up to date on any new products you’ve added that your affiliates can promote, and can help you to increase your profits by notifying your affiliates when you’re running a special sale or promotion.

10.Show your appreciation of your top affiliates by mentioning them, their sites, and strategies they use to promote your products in your newsletter.

This will provide you with an effective way to increase their loyalty to your program while providing your other affiliates with excellent tips and strategies for them to use to successfully promote your products.

About The Author No doubts about the coherence of this stuff, still the people are uncertain about its advantages. It worked for those individuals who were seeking data on ezine. All were not in a position to acquire the gains from it. If you are hunting for a report on ezine, you can easily decide about the usefulness of the report. Have a look at this till the end to feel if it works for you. Article by writer, Ken Hill. Start Your Own Profit Creating Affiliate Program! Amazing all-in-one solution includes affiliate program software, newbie friendly shopping cart, unlimited autoresponders, easy newsletter management and much more to increase your sales! Get your no cost 30 day trial now at: http://www.scstats.com/r.cfm?i=5029

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Starting a business online is no longer as difficult as it used
to be! Now, there are plenty of interesting business ideas that
anybody can pick up from various Internet resources. Startup
related cost, which used to deter many in taking action, has
become negligible. Many people already started to notice this!
According to a recent report GoDaddy has gained 294,368 new sites
in just the first 5 months of 2005 while the top four domain
registrars combined, including GoDaddy, have gained more than
half a million. Mind it! This is not the quantity of domains
registered, this is the quantity of websites hosting with them!
This recent explosive growth means one thing. Online business is
on the rise!

So, if you have one or several products to sell to a large
geographical area and you would like to start an online business
fairly quick but you don t have much money to spend on it, there
are still ways to do so.

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But, why to stop in midway? Traverse till the hindmost word to comment about its worth.

Using the integrated features of many portals you can start your
dream e-commerce site on a shoe-string budget within several
hours. I am going to show you how to do this on Rusbiz.com.

Sign up
Preparation needed:
Write an informative, precise but easy-to-read profile of your
company in less than 600 words. If your company s name is less
than 12-letter long you are fine. If not, choose a nice name,
preferably, by shortening the company name. This you will require
for login name. Create a logo for your company. You can do it
later if you don t have a logo as yet.

Steps: Register your company by filling up the membership form.
Choose a membership other than basic. You need an option with the
ability to build a web store. Copy and paste your prepared
profile. Once you submit the form you will be taken to a page
called My Business.

Okay. You might feel contented to examine the consequent paragraphs. Your further curiosity in this ballyhoo would be an added advantage for you.

Time required: Maximum one hour including preparation.

Add products to the e-catalog
This step will help you create electronic catalog of your
products that you will use on your website as well.

Preparation: Take digital pictures of your products. Each
picture should not be more than 100 KB. Make thumbnail versions
of your pictures. Thumbnails should be less than 10 KB. Both
pictures and thumbnails should be of JPG or GIF formats.

If your product requires special instructions, schemas, etc.,
make an electronic copy of them as well. This should be of doc,
txt, or PDF format and less than 50 KB in size.

Steps: Now from your My Business page click on the Add Product
button. You will be prompted to “Add Product” page. Next step is
to select the correct subcategory, where your product should be
listed. First, choose the main category and than keep on
selecting the right subcategory until you end up on the final
subcategory. This E-catalog is based on USPSC, electronic
classification standard, which offers a ten-digit, five-level
logical hierarchy for organizing products and services. Once you
successfully selected the fifth level subcategory you will be
prompted to a detail form. Add all the necessary information
about your product. Insert the pictures in the designated places.
Once you finished, submit the form. Continue doing the same for
all the products. You have just created your first electronic
catalog!

If you face difficulties, as a premium member you don t have to
go through the steps outlined above, you can just send all the
required information to Rusbiz customer service and they will
take care of your e-catalog.

Time required: half an hour including preparation.

Build your web store
You will be surprised to know that part of your web store is
already created from the information that you have inserted so
far! From My Business page click on Manage web store in order to
check and edit what you already have so far and what else do you
have to do. Your web store has 9 more pages apart from the
product pages. The pages are Home, Contact, Company events,
Services, Employee information, Company News, Surveys, and FAQ.

Preparation: You can gather information for some of the vital
pages to give your site a professional look and feel. As the
pages are template based, you can edit and insert needed
information, whenever you like.

Steps: From Manage Web Store the first thing you should do is
configure your web store. This means, you have to select currency
of your choice, payment and delivery methods. Next you should
choose which of the products you would like to display on your
home page. I ll also suggest you to fill up some of the above
mentioned pages, i.e. employee bios, etc. This gives your web
store a human touch.

Voila! Your e-commerce website is ready to go!

Time required: Maximum two hours including preparation.

Here are the advantages of having a web store like this one:

All right! So, how was your experience of taking a look at this till here? I believe it increased your learning curve.

If you would like, we can provide you with different write-ups on . We will provide you with resources at the finish of this report.

You don t need to know HTML
Navigation and editing of your website is easy and simple
You receive instant access to Rusbiz community of thousands
of prospective customers
Shopping cart is an integrated part of the package
Membership allows you to sell products through Rusbiz
e-marketplace
As a member you are also allowed to use Rusbiz business process
management system
You will get access to other useful features of Rusbiz system
Your website will be indexed by major search engines within a
matter of days

The best thing about this method is you can start with 3 months
Simple Membership for just US$ 65! If you need to use a domain
name, you can readdress it to your Rusbiz web store. After a
while, if you feel that you require a full-fledged e-business
website, professional developers from Rusbiz can take care of
this as well. As more and more people are getting involved in
online business, if you don t start now, you might miss the boat!
So, take action!

About the Author

Nowshade Kabir, is the founder, primary developer and present
CEO of Rusbiz.com a Global B2B Exchange with solutions to
create e-catalog, Web store, business process management and
other features to run a business online. You can read various
articles written by Nowshade Kabir at http://ezine.rusbiz.com.

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Putting Your Website to Work

 by: Julie Chance

Websites have replaced the brochure as the must have marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the internet in general to promote and grow their businesses. So how can you be sure your website is working for you?

First, you must look at the role you want your website to play in your overall business and marketing strategy. As with any tool you use to promote your business, your web promotion activities must be built on a strong foundation. Start by determining the purpose of your website. Is it primarily informational or are on-line sales a major source of revenues for your company? Are you expecting people to find out about your company through on-line searches or are you primarily using your site as a place to send people for more information after an off-line contact? Other purposes for your site include:

• Building credibility
• Generating sales leads
• Developing a database
• Building relationships

Your site may also have non-promotional functions such as on-line forms processing or customer service applications.

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Sky is the limit for us. You can go through other articles. We will forward you with resources at the conclusion of this material.

You must consider who the target market is for your site. Is it a market that uses the web? And if so, how and for what do they use it? Some individuals may use the internet primarily for e-mail, never accessing websites. Others may use it primarily for research and never make on-line purchases.

The look and feel of your site as well as the content are key considerations. In addition, architectural concerns such as load times must be taken into account. Do the majority of your clients have high speed internet access or is a large portion of your market using dial-up access. It is useless to have a site with all the latest bells and whistles if the majority of visitors abandon the site without ever seeing or hearing them due to long load times.

Just because you build it doesn t mean they will come. Having a top notch website is only half the battle. Like glossy, four color brochures that sit in boxes in the storage closet or the exquisitely designed retail store that no one visits; your website is useless unless there is traffic. If you don t have a tracking program on your site than you are not capitalizing on one of the most powerful features of a website: the ability to track results. Be prepared for a big disappointment though when you begin tracking. Most website average less than three visitors a day.

It is important to use both on-line and off-line strategies to drive traffic to your site. Off-line strategies include being sure that your website address is on all your printed materials, using direct mail to drive people to the site and personal contacts through activities like presentations and networking.

While Search Engine Optimization (SEO) is often considered the best way to get visitors to a site, it can be expensive and is not feasible for all businesses. Search Engine Optimization is the art and science (probably more art than science) of getting your site listed near the top when a potential customer searches on a key word or phrase such as auto loans .

Search engines use a variety of ever changing factors to determine listing order including site content, website architecture, source code referred to as meta tags, and the number of links to your site from other related sites. There are companies that generate the majority of their revenues providing Search Engine Optimization services. For many smaller companies the cost is prohibitive. However, even if you are a very small company you can be sure the content on your site includes the key words you want to be listed under. Linking to the sites of businesses that are complimentary to yours and asking them to link to you can also improve search engine ranking.

Pay for performance options such a Google Ad Words or listings on Overture offer another relatively inexpensive option for driving traffic to your site. The sponsored site listings at the top or down the side are companies that have purchased key words in order to appear in prime locations when someone searches on that word.

There are hundreds of sites that you can post content to in the form of articles. These articles can be picked up and used by publishers of on-line newsletters large and small. Writing articles related to your business and posting them to these sites can generate a tremendous amount of traffic and costs only the time it takes you to write and post the articles.

So you ve got a great website and you re generating traffic. Now what? How do you assure that you are capitalizing on the traffic you are generating? First you must determine what action you want visitors to take. Do you want them to sign-up for your free newsletter, purchase a product, fill out a contact form or request additional information? To determine the action you want a visitor to take, look back at the role you want your site to play in your overall business and marketing strategy.

The three key ingredients for a website that helps you promote and grow your business are:

• design and content of the site
• driving traffic to the site

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• getting visitors to take action

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If any one of these ingredients is missing your results will be less than optimal.

The internet has had the greatest impact on how companies market their products and services and offers the most potential for new and innovative marketing strategies of any promotional vehicle since the invention of television. And, at least for now, the internet provides a more level playing field for small companies than other promotional tools. How can your company capitalizing on the power of the internet?

About The Author Julie Chance is president of Strategies-by-DESIGN, a Dallas based firm that helps businesses from professional services firms to specialty retailersMap A Path to Success by developing more leads, turning those leads into loyal customers, and obtaining a greater return from their marketing investment. The firm provides marketing consulting, training and skills based coaching. For more information or to sign up for their free marketing tips newsletter go to www.strategies-by-design.com or call 972-701-9311. © 2004 Strategies-by-DESIGN. May be reprinted with credits and contact information. jchance@strategies-by-design.com

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