June 2006


General17 Jun 2006 11:01 am

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Using Repackaging to ‘Go Big’ with your Online Biz

 by: Andrea J. Lee

It’s actually quite common for online business owners to find themselves stuck. So let’s start with a bang and talk about one of the best ways I know to give your online business a real-world boost.

Come to understand the concept of ‘Repackaging’ or ‘Repurposing’

When I go to the grocery store in the month of November, I always shake my head in admiration. The reason is it’s pretty obvious what the Big Chocolate companies have done, isn’t it? They’ve taken the same chocolate product and changed the packaging (switched the giant plastic bags for high-end boxes.) It doesn’t matter if it’s Cadbury, Hershey or Lindt…you’re looking at the very same chocolate only put to a new purpose…helping us celebrate Christmas instead of Halloween. Brilliant. And a critically important lesson for online biz owners.

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So here’s the question to ask yourself:

“What intellectual property do I have that I can (quickly and with relatively little effort) repackage and sell to a new set of customers?”

Answer:

Step 1: Start by listing your current inventory of intellectual property.

Dig deep and don’t overlook the obvious. If you’ve created a one-page website, terrific, put it on your list. Other things to list include lesson plans, graphical banners, audio clips, TeleClass titles you’ve led, even the list of ideas in your notebook is part of your IP inventory…you don’t have to have a website. Other more traditional items are CD sets, workbooks, assessments, your ezine, eBooks, etc.

Step 2: Now brainstorm how to make your material new again.

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Make a list of how your current inventory can be repurposed. Can your eZine issues be compiled into an eBooklet? Maybe your eBook can be chunked into 52 issues of a weekly tip eZine…perfect to attract visitors to your website. Do this for as many items in your inventory as you can, and by all means list as many new purposes for each that occur to you. Filled in, this worksheet will become your list of “gold nugget” projects, to return to when time or budget permit.

Step 3: Choose one item and act.

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I get asked every day “why do some eBusinesses succeed where others never get off the ground?” The answer is they take full advantage of the leverage they can get out of their intellectual property. By choosing one item on your list to repurpose, and following through on it, you don’t just create new products for your online shelves (a great thing in and of itself.) Simply by applying the concept of repurposing, you increase the value of the time you spent creating your original offering.

Your time and energy are now “worth” more than before you read this lesson.

Fabulous, isn’t it?

For all those who are dabbling in the online world, but want to go big…good for you for starting a few things. You’re right on track! Now your job is to repackage what you’ve got and serve your customers in as many ways as possible. Not everyone who goes out for breakfast wants their eggs scrambled. As an online business owner, your customers are waiting for you to offer them the choice that suits them best, all the way from sunny side up to eggs benedict and back again.

Repackaging existing intellectual property for long term online success has such a strong track record, I’m hard pressed to think of a truly successful online business that doesn’t do it. So once you get the hang of it, try going one step further and make sure new projects are developed with a good “repackageability quotient” from the start. Every new product you create can and should have three or more uses. When that starts happening naturally, you’ll know you’ve fully integrated this strategy into your online biz.

About The Author

© Copyright 2005

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard’s General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit http://www.multiplestreamsofcoachingincome.com

andrea@andreajlee.com

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General16 Jun 2006 11:01 am

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If you want to have a successful newsletter, you need to have a professional newsletter layout. The more newsletter layout ideas you get, the better layout you can design. Here are some tips on how to find great newsletter design ideas…

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——————————-
#1. Free Newsletter Templates
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You can find many free newsletter templates to download for free on the Internet. Simply search for the word “newsletter templates” in search engine and you will find many websites. You can get inspired by their layout and design for your own newsletter.

Here’s a resource to download professional templates for your newsletter:
http://www.FreeNewsletterIdeas.com/free-newsletter-templates.htm

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#2. Other People’s Newsletter Layouts
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Thousands of people have already spent a lot of time to create professional templates for their newsletter. So you have thousands of newsletter layout ideas to learn from.

You can get inspired by the designs of your favorite newsletters or find more newsletters in ezine directories. Don’t copy their designs though - but learn from them.

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———————-
#3. Offline Magazines
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You can get great design ideas from some offline magazines. Just look for those kinds of designs that are suitable for online publications too.

About the Author

Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you’ll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.

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General13 Jun 2006 08:31 am

What is there in email newsletters that attracts us? What is our philosophy related to email newsletters?

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Copyright 2005 Michael Port & Associates LLC

The Book Yourself Solid article series continues with

Key Number 2: Choose Your Ideal Clients

Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity happiness and I got more perfect clients by referral than I ever thought possible.

I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn t able to accomplish the highest good for my clients. You can t possibly be productive, effective or successful if you re working with clients that are not ideal.

MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak when you are with all the people who inspire and energize you.
Wouldn t it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with and with absolute certainty determine that you will settle for nothing less.

I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.

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WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients the ones you love so much you d practically work for free. Here are my top five to get you in the mood.

- Bright (fun, lively and expressive humans)
- Courageous (dream big and aren t afraid to take risks)
- Resilient (come back for more even in the face of failure)
- Think big (they have high aspirations and their projects benefit lots of people)
- Naturally collaborative (they see the benefit of working with others to accomplish their goals)

Okay. Be certain that your efficient insight would go ahead of this point. Just keep on reading, there are additional facts to follow.

Now, come up with your own.
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
6. _____________________________________________
7. _____________________________________________
8. _____________________________________________
9. _____________________________________________
10. ____________________________________________

Benefits of working with Ideal Clients:

- You do your best work
- You don’t feel drained or tired
- You feel invigorated and inspired
- You connect with clients on a deeper level
- You feel successful and confident
- You know your work matters and is changing lives
- Current clients consistently refer new clients to you
- The magic of you sparkles and comes to life!

Congratulations! You just created a filtration system for potential clients. I m sure you ve heard the expression A. B. C. - Always Be Closing. Instead, I say A. B. C. Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.

Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!

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About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

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General11 Jun 2006 11:05 am

Your quest for the dope on ezine directory would cloy with this ballyhoo. All the technicalities on are at your command here. Your introversion may get alterable.

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Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine.

You might ask ‘Why do I need an ezine?’

There are many reasons why you need it. But the main reason is that your own ezine can build your credibility as industry expert. Your customer and subscriber will think highly of you. So, when they trust you, it is easier to sell them almost anything.

The next question is ‘How do I publish an ezine?’

Let’s go through step by step:

Step 1:Determine your main content
This is the most important step. Normally, you main content depends on your business category. For example, if you sell health supplement, you might want to choose your ezine main content as health tips and if you sell shoes, your ezine might be about shoe care or foot care. You get the idea right? Make this your first priority before continuing to the next step.

Step 2:Determine your ezine layout
Most ezines have three parts:

1.Header - This is where you put your Ezine’s title

2.Body - This is where you put the main content

3.Footer - This where you put your copyright, disclaimer and unsubscribe information.

Goodness gracious. Your access to this part means that you are very much meddlesome in ezine directory and . Your unusual interest would get a surprise in the paragraphs that follow.

The choice is yours. You can have two parts or just the Body part. But if you have all three parts, your ezine will look more professional.

Take note that ‘unsubscribe information’ is very important. Your subscriber needs to know how to unsubscribe or ‘opt-out’ from your mailling list. By doing this, you can avoid them accusing of spamming.

Step 3:Get your main content
To get your main content you can either write your own article or get article wrote by other person.

If you’re really enjoying writing, you might want to write your own article. You don’t need to write a whole book but 1000 words is acceptable.

If you don’t know how to write or hate writing, you can get free content or article from the internet. Some sites that offer free articles that you can use in your ezine are:
http://www.articlecentral.com
http://www.authorconnection.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.marketing-seek.com

Remember to include the ‘Resource Box’ at the end of this type of article. Resource Box is a short paragraph that tells the reader about the writer of the article. Some Resource Box has a copyright notice.

Okey-doke. You could feel satisfied to examine the consequent paragraphs. You would like to be connected with this ballyhoo to get more.

Step 4:Determine delivering type
How do you want to deliver your ezine? There are two options:

The people are wishy washy about the advantage of this aesthetically written material as well.

It aided those persons who were hunting info on ezine directory. It was ineffective for few individuals.

You can analyze this study if you are searching for the facts on ezine directory. Traverse till the final word to explain about its potential.

1.You put the ezine in your website. The advantage of doing this is that you can include back issue as well.

2.You can deliver through email. This is the most used method you’ll find on the net. If you choose this option, you must need a mailing list. You can run your own mailing list or hired others to run for you. Search ‘mailling list service’ at Yahoo if you want to let other do the job for you.

Step 5:Tell others about your Ezine
There is no point of publishing your own ezine if no one is reading it, isn’t it? So turn on the key and start telling the world about your new ezine.Submit your ezine to ezine directory and announce it to other ezine publishers.

Remember, the more people subscribe to your ezine, the larger your mailing list will be. And the larger your mailing list is, more and more money you can make out of it.

About the Author

Nas Romli, an EzineArticles.com Expert, runs a site that help people to start their own home based business within 24 hours.Subscribe to his “HomeBiz Tips Newsletter” by e-mail biztipnl@cashflowsecret.net.

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General07 Jun 2006 03:07 pm

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liate Programs… A Not THAT Easy Start To Your Own Online Business

 by: Elena Fawkner

"Where is all the help I’m supposed to get. I have been buying ezine and classified ad builders and signing up for Echecks and Virtual credit cards. In the meantime I have no business and no ads set up. When does all this happen? Let’s go here. I spent all day on this. I’m running out of time."

I kid you not, this is the sum total of an actual email that hit my inbox this week. Not only did I not know this person from Adam, this was the first and only email I had ever received from her and to this day, I have no idea what she’s talking about. Presumably, she signed up for one of the affiliate programs I promote from my site and was asking, in her own inimitable style, for my help. Although I am always ready and willing to help anyone I can, this is most definitely NOT the way to go about asking for it. Needless to say, I let her know what I thought of her approach in NO uncertain terms.

The attitude displayed in this person’s email to me (and she is by no means an isolated example) exemplifies why so many people fail to make a success of their online businesses. Leaving aside the utter rudeness of the approach, notice the impatience, the expectation to be up and running in a day, the HURRY, the apparent belief that real world principles such as courtesy and good manners don’t apply online (they do). Think this person is going to last the distance? What kinds of tactics do you think she is capable of resorting to in pursuit of the almighty dollar?

So, let’s take a realistic look at affiliate programs, what they can and can’t do for your business and how to maximize your chances of creating a successful, long-term business with them.

WHAT IS AN AFFILIATE PROGRAM?

An affiliate program (also known as a reseller, associate, referral or partnership program) is essentially a revenue-sharing arrangement whereby you, the affiliate, receive payment from the owner of a product or service that you promote on their behalf.

Affiliate programs are an excellent way for the new internet entrepreneur to start an online business.

TYPES OF AFFILIATE PROGRAMS

There are various types of affiliate programs.

The most simple involves you, the affiliate, placing a banner ad, graphic or text link at your site which is linked to the site of the business you are promoting. This link is coded with your unique affiliate ID so that the site visitor is recorded at the target site as having originated from your site, thereby allowing you to be credited with the sale.

Payment is generally a fixed percentage of the sale value (commission) or "pay per click", where the affiliate is paid a certain amount for every time a site visitor clicks on the link at the affiliate’s site, whether or not a sale is made.

The more sophisticated affiliate programs are multi-tier and allow the affiliate to earn commissions not only on the traffic they directly refer to the target site but also a proportion of sales generated by their sub-affiliates.

BENEFITS OF AFFILIATE PROGRAMS

The greatest benefit of affiliate programs is that when you are just starting out in your own online business you don’t have to worry about creating your own product or service. You just promote someone else’s and get a share of the revenue pie for your efforts.

You also don’t have to concern yourself with warehousing, transport or logistics headaches. All of this is handled by the business whose products/services you are promoting. All you need concentrate on is driving traffic to that business’s website. This means that a high proportion of your revenue is profit.

The owner of the product/service is also responsible for collecting payment, customer service and the myriad other details that come up on a day to day basis in running the business.

DISADVANTAGES OF AFFILIATE PROGRAMS

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The main and obvious disadvantage of affiliate programs is that it is the owner of the product/service who earns the lion’s share of the profit on the sale.

You’re working on commission. You will NEVER earn by way of affiliate program commissions as much as you can earn by way of profits from producing and selling your own product/service.

As a result, affiliate programs represent a high opportunity cost when you consider what you could earn if you instead channeled the time and energy you spend on promoting affiliate programs into creating and promoting your own product/service.

For this reason, it does not make sound business sense to rely solely on affiliate program income for the longer term growth of your business.

Instead, think of them as a way of dipping your toe in the water when you’re first getting started, and a nice little sideline once you’ve created your own product/service. Do NOT build your business around affiliate programs with the intention this will always be the backbone of your business. You’ll be stunting your own growth if you do.

CHOOSING THE RIGHT AFFILIATE PROGRAMS FOR YOUR BUSINESS

So, keeping in mind what affiliate programs can and can’t do for your business, let’s turn to what you should look for when choosing an affiliate program or programs to promote in your business.

=> Synergistic Products/Services

First off, and this is a cardinal rule, only promote those programs which will allow you to create synergies with your site. This means selecting programs that naturally complement the subject matter of your site and that will therefore be of interest and relevance to your site visitors. This will ensure your prospects (ie your site visitors) are pre-qualified which will result in a relatively higher conversion ratio (the ratio of visitors to purchases) than would be the case if your traffic is untargeted (which will be the case if you promote unrelated products and services from your site.)

=> Quality In All Things

Keeping the need for synergy uppermost in mind, look for quality programs first and foremost. The last thing you want to waste your time, money and reputation on is a shoddy product or service. There are just too many quality programs out there to settle for anything less.

=< Stability of Company

Look for a company that’s been around for a while and that’s reputable and stable (both financially and in its management). Any reputable company will have full contact details readily available so do your research.

=> References

Look for testimonials and references from other affiliates. If the company you’re interested is not forthcoming when it comes to putting you in touch with other affiliates, move on.

=> Affiliate Agreement

Look for a professional, considered and detailed affiliate agreement (contract). This shows that the company is serious about its business.

Watch out for exclusivity clauses and other restraints. Some affiliate agreements will require that you not promote competing businesses’ products and services. This is not to say you should avoid such agreements. As a general rule, it is your interests not to promote competing programs anyway. Just be aware of what the agreement says on the subject to avoid getting yourself into hot water.

Look also for an agreement that treats spammers harshly. This protects not only the company but other affiliates as well. The last thing you or any other reputable affiliate needs is to have your reputation and the reputation of the product/service you are promoting besmirched by these sorts of tactics.

=> High Commissions

Promoting someone else’s affiliate program necessarily requires that you divert traffic away from your site and towards someone else’s. Make sure you’re properly compensated with a high commission structure. And be sure to set up your link so that when the visitor clicks on it, a new browser window is opened for the target site. This at least keeps your site in front of the visitor so they can go back to your site once they’ve finished at the site your link has taken them to.

=> Lifetime Commissions

Look for affiliate programs that will credit you with not only THIS sale but all other sales the customer may make in the future. Many programs are set up so that the customer is identified as "yours" so that when the customer returns to the target site in three months time, the sale is recorded as having been generated by you.

=> Residual Commissions

Include programs that offer residual commissions in your portfolio. Good examples are webhosting services, autoresponder services and the like where customers sign up for a continuous service that requires periodic, regular payments. You receive periodic, regular commissions as a result.

=> Tracking of Commissions

Look for programs that allow you real-time access to your stats so you can keep easy track of your commissions.

=> Reliability of Payment

When checking with affiliate references, find out what the business’s record is on paying out commissions. If they’re slow or there appears to be a pattern of problems, keep looking.

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=> Frequency of Payment

Make a note of payment schedules too. Some programs pay weekly, some monthly, some quarterly. Some only pay once you accumulate commissions of a certain amount. None of these arrangements are necessarily good or bad in and of themselves. Just be sure you know what to expect.

=> Programs that Require Payment Up Front

Two words: MOVE ON!

=> Affiliate Support

Finally, take a look at what support the business offers its affiliates to make sales. Do they provide resources such as sample ads, banners, logos and the like? Do they provide useful advice about maximizing your sales? A good affiliate program provides affiliates with a LOT of support in these areas.

MAKING MONEY FROM AFFILIATE PROGRAMS

OK, now you know what to look for in an affiliate program. Here’s how to maximize your sales of those products and services and, therefore, your commissions:

=> Get Your Own Website

No ifs, no buts. DON’T rely on the you-beaut self-replicated job the company provides all its affiliates. Link to that site from your main site.

=> Get Your Own Domain Name

This presents a much more professional image. Many people won’t give the time of day to a business that thinks so little of its prospects that the owner won’t shell out 70 bucks for a domain name. So mean business and look like it.

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=> Get Traffic To Your Site (Duh!)

As a rough guide, you will need at least 500 targeted unique visitors a day to your site to make reasonable money from affiliate programs.

=> You Must Have A Site That Will Attract Repeat Visitors

If your website is nothing more than a splash page consisting of little else other than banners for umpteen different affiliate programs, forget it. Your site must be worthy of your visitor’s time and interest before you can even begin to think about converting that visitor into a paying customer. So create a real site with real content that will keep them coming back for more.

=> Personal Testimonials

A personal testimonial will result in more sales than a mere link or advertisement. So take the time and trouble to write a personal endorsement of the product or service you are promoting. And, of course, it goes without saying that in order to write a personal endorsement, you must know that of which you speak. NEVER promote a program you haven’t first purchased yourself. If you don’t think enough of your program to invest in it, how do you expect to persuade others to?

=> Promote With Your Sig File

Include a link to your site in the signature of every email you send.

=> Promote In Your Own Ezine

Finally, if you’re not already publishing your own ezine or newsletter to stay in touch with your site visitors, start. It’s a great way to promote not only your site but also the affiliate programs you promote from your site.

MAKING SERIOUS MONEY FROM AFFILIATE PROGRAMS

The only way of making SERIOUS money from affiliate programs is by creating your own product or service and recruiting affiliates to sell for YOU.

The affiliate program phenomenon is one of the Internet’s true success stories. It provides a toe-hold for the would-be internet entrepreneur to begin a real, live business of his or her very own. But the real beauty of affiliate programs lies not in what they can do for you, as an affiliate, but what they can do for you, as a recruiter of affiliates for your own program. By all means jump on the bandwagon and start promoting other people’s products to get your start. But don’t wait too long to start developing your own product line. There is a ready-made salesforce numbering in the millions ready and waiting to sell it for you.

About The Author

Elena Fawkner is editor of the award-winning A Home-Based Business Online … practical home business ideas, resources and strategies for the work-from-home entrepreneur.

http://www.fawkner.com/subscribe.html

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